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Primrose Bakery

Primrose Bakery Primrose Bakery is a cupcake shop located in London that specializes in simple old fashioned cooking. Founded in 2004, Primrose Bakery has grown to have three shops located in Primrose Hill, Covent Garden and Kensington, plus five cookbooks and an App. Using good quality, seasonal and well sourced ingredients their cakes are hugely popular. Visit their store at 69 Gloucester Avenue to try their delicious treats!
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Recent social media posts

Treat your Mum this Mother’s Day!
02/03/2021

Treat your Mum this Mother’s Day!

DIY BAKING KITS - NATIONWIDE DELIVERY!
16/02/2021

DIY BAKING KITS - NATIONWIDE DELIVERY!

Put the rum in rum-ance & order your limited edition BACARDÍ Cupcakes & Cocktails kit online now!
05/02/2021

Put the rum in rum-ance & order your limited edition BACARDÍ Cupcakes & Cocktails kit online now!

Strawberry is our June Special! 🍓🍓🍓🍓
07/06/2018

Strawberry is our June Special! 🍓🍓🍓🍓

26/04/2018

CHOCOLATE BOMB CUPCAKES

Sending out tropical heat vibes in preparation of summer! ☀️🌟 Get your very own sparkly, tropical-themed cake today! 🍍🌴🌸...
03/04/2018

Sending out tropical heat vibes in preparation of summer! ☀️🌟 Get your very own sparkly, tropical-themed cake today! 🍍🌴🌸🌼🍉

‪April showers bring...Victoria Sponge Cupcakes! 😍😋 🍰 In store every day for entire month of April! HAPPY SPRING! 💐🍃🌸   ...
02/04/2018

‪April showers bring...Victoria Sponge Cupcakes! 😍😋 🍰 In store every day for entire month of April! HAPPY SPRING! 💐🍃🌸 ‬

08/03/2018

☀️ Say “Happy Mother’s Day” with our lovely Mother’s Day themed Masterclass this Sunday! 🌹 Hurry! Only a few spaces left! 🍰🎂☕️

Located in the heart of London's Covent Garden Primrose Bakery is the perfect setting for a relaxing afternoon at one of our cupcake decorating courses.

Grab a mug and share the love this morning, y’all (and a cupcake might help)! ❄️☀️❤️☕️🍰
27/02/2018

Grab a mug and share the love this morning, y’all (and a cupcake might help)! ❄️☀️❤️☕️🍰

07/02/2018

EXCITING NEWS!!!! We’ve opened up another standard decorating class this Sunday!!! 2:00pm! Book online now! 🙀🙌🏻🍰

Address

69 Gloucester Avenue
London
NW1 8LD

Public Transport: Take the Northern Line to Chalk Farm Station. Exit and turn left onto Adelaide Road, then right onto Gloucester Avenue. Walk straight ahead for approximately 5 minutes and you will arrive at your destination.

Driving/Parking: From Camden Town, take the A503 towards Hampstead Road. Follow this road until you reach Prince of Wales Road, then turn left onto Gloucester Avenue. There are a few paid parking options available along the street, or you can try to find free parking on one of the nearby residential streets.

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 8:30am - 5pm
Saturday 9am - 5pm
Sunday 9am - 6pm

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What people say

Primrose Bakery, located on Gloucester Avenue in London, is a delightful cupcake shop that has been serving up delicious treats since 2004. Founded by Martha Swift and Lisa Thomas, the bakery started out baking for children's parties but quickly gained popularity among adults as well. Today, with three shops located in Primrose Hill, Covent Garden and Kensington, plus five cookbooks and an App, Primrose Bakery continues to go from strength to strength.

What sets Primrose Bakery apart is their commitment to simple old fashioned cooking using good quality, seasonal and well-sourced ingredients. The result is a range of delectable cupcakes that are both visually stunning and incredibly tasty. Whether you're looking for classic vanilla or chocolate cupcakes or something more adventurous like salted caramel or raspberry ripple, Primrose Bakery has got you covered.

The bakery's success is evident in the long queues that form outside their shops on weekends as people wait patiently to get their hands on these mouth-watering treats. It's no wonder why - there is simply no better feeling than biting into one of their cupcakes and experiencing the explosion of flavors.

Overall, Primrose Bakery is a must-visit for anyone with a sweet tooth. With its charming location on Gloucester Avenue and its commitment to quality ingredients and old-fashioned cooking techniques, it's no surprise that this cupcake shop has become such a beloved institution in London.

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