Recent social media posts
22/05/2026
Happy Endings come thru.
To celebrate Happy Endings landing at BOTH 40ft sites for the summer we’re giving the first 40 ice creams away for free when you show this post. This Saturday only. Dalston & Walthamstow.
Sun is sunning, have a Happy Ending on us!
Everybody deserves one 🌈
📷
18/05/2026
Where to find a Happy Ending.
Spoiler alert: closer than you think.
Over 180 stockists across London & the UK.
Full stockist list in our highlights 👆
Everybody deserves one 🌈
15/05/2026
Quick intro for the new faces 👋
At Happy Endings we make ice cream. But the way we see it, ice cream is just our medium.
Every ingredient we use, every supplier we work with, every person on the team — it’s all a chance to do things properly. To build the kind of food business we actually want to exist in the world.
Vanilla, cacao, milk, eggs, sugar. Simple pleasures. Big intentions.
We’re Happy Endings. Everybody deserves one 🌈
📹 Happy Endings essence captured by
12/05/2026
You could have an oat flat white, OR you could have an oat mocha soft serve. We know what we’d choose.
We’ve been working with to whip up some plant based magic for their stand and we’re pretty pleased with ourselves.
Vegan mocha soft serve. Stand W13. Come and get a taste of the good stuff.
📍 London Coffee Festival 14-17 May.
Everybody deserves one 🌈
08/05/2026
Ten years ago, opened their doors. Terri met Shaun, and the rest was history.
We’ve been using their milk, cream and butter ever since — across everything we make. Because it’s the best. They’ve made our products better, consistently, for a decade.
Nine years ago we collaborated together at the London Coffee Festival for the first time. Next weekend we’re doing it again — to celebrate their 10th birthday, and ten years of making something we’re both genuinely proud of.
Come find us at stand HP15 on Saturday 16th and Sunday 17th from 1–3pm. Come for the soft serve. Come for the coffee. Come to say happy birthday to a dairy that deserves a lot of love.
27/04/2026
Lights. Camera. Ice Cream 🍦
We’re shooting at Broadway Market this Friday and we need real people to eat real ice cream in front of a camera and have a fun time doing it.
No experience necessary. No acting required. Just a genuine enthusiasm for ice cream and a willingness to let us get up close while you eat it. Bonus points if you’ve never tried Happy Endings before!
Here’s what you’re signing up for:
Free Happy Endings. Shot by our friendly photographer . Your close-up on our Instagram.
What you need:
An appetite for ice cream. A free Friday. Zero self-consciousness about eating in public, on camera.
We’re looking for 5–10 people. Location is Broadway Market, East London. Time from 10:15-1pm.
If you’re in, DM us **I’m ready for my close up** and we’ll be in touch with details. Share this with someone who was born for this moment. 🌈
📍 Broadway Market, E8
📅 This Friday
*Please still get in touch if you’re available for part of the time.
24/04/2026
We interrupt your doomscrolling with a reminder that ice cream is just a click away.
You’re welcome.
🛒 Order now → links in bio 🛵 Or find us on Deliveroo
londondelivery
15/04/2026
We have some excellent positions opening up and would LOVE to hear from you.
🍦 Ice Cream Maker 🍦
🍨 We’re looking for someone to come and run the scoops and swirls section of the kitchen. Experience making ice cream is a must. 💫 Bonus points if you love filming a little content as you go. 🍒 Cherry on top if you’re happy running a section by yourself, breezing through busy production days, and have an appetite for ice cream science and taste tests.
For now, this is a seasonal role for our busiest summer months.
Based in our Canning Town production kitchen.
8am - 4pm Mon-Fri. London Living Wage start.
Sound like you, or superstar you know?
Get in touch with [email protected]
💎 Social Media Gem 💎
We’re looking for a savvy Social Media Gem to capture the magic of Happy Endings this summer.
You can expect to be splitting your time between your own space, our production kitchen in Canning Town, and out and about across stockists and pop ups in London.
You’ll work closely with the team to bring to life the stories of our products, events, supply chains and what makes Happy Ending a truly unique dessert brand from concept to ex*****on and optimisation.
This will be a 3 month initial contract, with the option to extend. Starting at 12 hours per week.
Reach out to [email protected] for the full JD
⭐️ Retail & Events Star ⭐️
With a couple of soft serve windows in the works, we’re building our events & retail team for the summer. We need smiley retail stars to come and swirl the good stuff with us. Flexibility to travel between East, South and Central London is a plus. Confidence and enthusiasm for chatting to customers and devotion to serving the best Happy Endings possible essential.
This is a seasonal role with flexible hours. London Living Wage.
Reach out to [email protected]
02/04/2026
You know how it goes…
Butcher, baker, legendary ice cream maker!
🍨 We’re looking for someone to come and work in the scoops and swirls section of the kitchen. Experience making ice cream is a must. 💫 Bonus points if you love filming a little content as you go. 🍒 Cherry on top if you’re happy running a section by yourself, breezing through busy production days, and have an appetite for ice cream science and taste tests.
For now, this is a seasonal role for our busiest summer months.
Based in our Canning Town production kitchen.
8am - 4pm Mon-Fri. London Living Wage -£16 depending on experience.
Sound like you, or superstar you know? Get in touch with [email protected]
17/03/2026
It’s that glorious time of year again when fires up the soft serve machines and starts swirling our collaborative soft serve. Made with dusted with
There is also FINALLY after years of testing a vegan coffee on the machine at Tower 42. Made with the wonderful oat milk.
Question is: in these images is that dairy or vegan soft serve?
07/03/2026
Hey friends! Our team is getting revved up to bring all our very best ice cream magic across London this summer, and the best part is we’ve got some space to add a pop up (or two) to our agenda.
Over the last couple of years we’ve had ice cream windows at some of your favourites like Pavilion Vic Park and 100 Shoreditch.
This year, we want to open it up to you! Got a space you reckon we could swirl some soft serve, scoop some scoops and serve some sammies that slap? We want to hear about it!
Sing out here or get in touch with [email protected].
05/03/2026
It’s finally here… spring, the sun, blue sky, daffodils! We are jazzed to say the least. And what better way to celebrate the arrival of warm happy days than to make sure there’s some ice cream in the freezer?
If you’re feeling inspired, got a spring in your step, why not try making some of our classics yourself? Inside the Happy Endings cookbook you can find loads of accessible ice cream recipes - straight up and easy to follow and there’s plenty of room for flavour invention and experiments if you feel like throwing caution to the wind.
Head to our storekit or Deliveroo to order, links in bio
03/03/2026
The glorious Tres Leches ice cream sandwich is back in house, just for this month only. We have 500 and once they’re gone they’re gone!
Available from at the moment. More stockists soon and live on Deliveroo from Thursday
Layers of sponge, tres leches parfait, salted dulce de leche
02/03/2026
What time is it??? Looks like it’s ice cream time 😘 Has spring sprung early? Or on time? Whatever the case it’s our time to shine. Head over to to get some tasty stuff to your door. Open till 10.00am - 10.30pm everyday!
Link in our bio! If you’re not in our radius for delivery we are also on and
25/02/2026
Mark your calendar - March first for the very last time our Tres Leches ice cream sandwich is returning for one month only.
Been riding into the caramel danger zone getting ready for its launch 🚀
Will be available on and from 1/3/26
11/02/2026
Sexy hand made ice cream.
Lovely images from
25/01/2026
For when size really matters…
A full 9 inches of The Malty One ice cream sandwich cake. It’s approximately 12 regular malty ones. That’s some Big. Cake. Energy.
Get yours from .official
Need it now now? 🚀 Order straight to your door on
Address
Arch 437 Burdett Road
London
E3 4AA
To reach the location at Arch 437 Burdett Road in London, you can take the DLR to Limehouse station and then walk for about 20 minutes. Alternatively, you can take bus route 15 or 115 and get off at St. Paul's Way Trust School stop which is only a few minutes’ walk from the destination. If driving, there are some paid parking spots available nearby but it's better to check for availability beforehand.
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What people say
Happy Endings Ice Cream and Desserts, located at Arch 437 Burdett Road in London, has been receiving mixed reviews lately. A review from the London Evening Standard published on June 1st wrote positively about their unusual flavors, such as avocado and lime and charcoal coconut, but noted that their ice cream was a bit too icy. Another review from Timeout London on May 15th praised their unique flavors as well but criticized their high prices.
More recently, a review from The Guardian on July 12th labeled Happy Endings as "overrated" and criticized the texture of their ice cream as being "chalky." However, a more positive review from The Independent published on August 3rd praised their vegan options and called them "the best vegan ice cream I’ve ever had."
Online customer reviews echo the mixed opinions seen in print reviews. One reviewer on Google commented that Happy Endings' ice cream was "fantastic," while another reviewer on TripAdvisor complained of long lines and high prices. On Yelp, a customer wrote that they were disappointed by the lack of variety in flavors.
Overall, it seems that Happy Endings Ice Cream and Desserts is a polarizing establishment with some customers raving about their unique flavors while others criticize their texture and high prices.
