Recent social media posts
03/06/2026
NYC NEW MENU ALERT 🚨🚨
Last week, we dropped two new seasonal dishes onto the bar at Rockefeller: Chili Ginger Eggplant bringing the sweet heat, and J’s Greek Salad with that big med energy.
Plus, our full roster of iced drinks are now available too 🧊
25/05/2026
Chunky fennel, creamy butter beans, heritage tomatoes, olives + dill, all drenched in a punchy lemon + oregano dressing that makes everything sing.
NOW THAT’S SOMETHING we want to eat in this weather.
Available at right now 🙌
23/05/2026
Morning raves at Farmer J? Oh, they are so back 🪩
This summer, we’re working with .live to bring a series of live DJ events to our Russell Square farm, 10am-12pm on the first Saturday of June, July and August.
A VERY special announcement incoming for who’s kicking off our series on 6th June… 👀
Book your spot via the link in bio.
15/05/2026
Welcome back to Inside The Farmer’s Pantry 📖 our forkin’ good recipe series is back.
This time, our Head of Food and Co-Author of the cookbook, is cooking Grilled Peaches, Mozzarella, Date Molasses + Basil. A sweet, savoury plate built from simple, seasonal ingredients that shine when treated right.
For the full method, order your copy of The Farmer’s Pantry via the link in bio.
07/05/2026
The behind-the-scenes at Farmer J Rockefeller. Cooking from scratch, every damn day 👏
01/05/2026
Our NYC team 🫶
30/04/2026
Nitai and Tomer making our NEW IOW Tomato, Butter Bean + Fennel salad amongst the vines at 🍅
Tried it yet?
29/04/2026
It’s a classic for a reason 🤷
27/04/2026
Vibes, immaculate.
23/04/2026
Green Mac’ N Cheese hallelujah 💚
New season, new dishes... but you’ll always find a Mac’ on the line up.
22/04/2026
Farming shouldn’t cost the Earth.
At Farmer J, everything starts with what’s grown. The grains, the veg, the ingredients we serve every day.
This Earth Day, we’re proud to stand with our partner in building a more sustainable food system.
17/04/2026
Welcome back to our forkin’ good recipe series, Inside The Farmer’s Pantry 📖
This time, our Head of Food and Co-Author of the cookbook, is making our take on a classic Puttanesca. Bold, briny and built on proper pantry staples, the Farmer J way.
For the full method, order your copy of The Farmer’s Pantry via the link in bio.
16/04/2026
The Matcha + Yuzu Fizz 💚🫧
Using ceremonial-grade matcha from , this is crisp, citrusy and the perfect pick-me-up to beat that 3pm slump.
14/04/2026
A visit to our friends at 🍅💚
Tasting our special Farmer J mix of heritage tomatoes again was all the reminder we needed. When the produce is this good, you don’t mess with it.
Grown on the Isle of Wight, picked at their best, and packed with real flavour. That’s why they’re our go-to for the good stuff, every time.
03/04/2026
The Easter Bunny has delivered 👀🐰
Hidden across our Holborn, Piccadilly & Marylebone farms are special envelopes with Farmer J vouchers to enjoy this bank holiday…
Think coffee, breakfast, lunch or dinner ☕🍳🍽️
Happy Easter 🐣
01/04/2026
You asked for it... We give you THE EVERYTHING BOWL 🤤
Available for a limited time only 👀
18/03/2026
Coming at you from across the pond with our next episode of From The Source, where we visited 🇺🇸
We spoke with Rose who told us all about their multi-generational farm on Long Island growing fresh, seasonal produce with real care and attention. It’s produce picked at its best, straight from the field to your Fieldtray in NYC.
Because when you start with ingredients this good, you don’t need to overcomplicate things 🥕🥦
04/03/2026
Not found your way to our Rockefeller store yet? No problem. Let Lee show you round the new farm 🚜👩🌾
20/02/2026
We want it a-a-all inside our Fieldtrays 🤷🌟
19/02/2026
TWO WEEKS ‘til you can get your hands on our new cookbook The Farmer’s Pantry. Can you forkin’ believe it?!
Pre-order via link in bio for release on 5th March.
08/02/2026
Bold, savoury, and full of umami. Our Charred Greens, Shrooms & Nori Crunch 🌶️
INGREDIENTS
Veg:
• Kale
• Tenderstem broccoli, trimmed
• Okra, sliced
• Green beans, trimmed
• Oyster mushrooms, flaked
• Sesame garlic oil
Dressing:
• Fresh red chilli
• Gginger, peeled
• Garlic
• Date syrup
• Veggie fish sauce
• Soy sauce
• Rice vinegar
• Farmer J olive oil
Garnish:
• Fresh coriander, chopped
• Red chilli, finely sliced
• Asian dukkah (aka nori crunch)
METHOD
• Preheat oven to high heat (around 220°C fan), with a cast iron pan inside.
• Mix the veggies with plenty of salt and olive oil and spread on a lined tin and roast for 12 minutes initially then move to hot cast iron pan and roast for another 7 minutes until deeply charred.
• Blend all the dressing ingredients together until silky smooth and season to taste
• Toss veg in dressing and finish with coriander, red chilli and a sprinkle of our nori crunch.
Make it yourself and eat what comes natural 🌱
06/02/2026
Rockefeller before the Friday lunch rush 🗽
05/02/2026
Next up in our From the Source series is , a family-run butcher and the source of the premium British lamb & beef in our J’Bab 👩🌾
We’re proud to work with producers who care deeply about quality, craft and sustainability. HG Walter are masters of their trade, championing exceptional British meat, ethical sourcing, and expert butchery honed over generations.
“Great food starts with great ingredients, and great ingredients come from people who care” - we couldn’t have said it better ourselves! 💚
29/01/2026
Something big has landed in NYC 👀
16/01/2026
NYC ROCKEFELLER FARM IS OPEN 🎉
Fresh, bold, and made from scratch 🔥🥦
See you at the farm 💚
Address
Unit 11 Finsbury Avenue
Greater London
EC2M 2PF
To reach the health food restaurant on Finsbury Avenue in London, you can use public transport by taking the train or bus to Liverpool Street Station. From there, walk for a few minutes towards Finsbury Avenue and find the address.
Alternatively, if you prefer to drive and park close to the area, head southeast on Bishopsgate towards Wormwood Street. Then turn left onto Camomile St and continue onto Outwich St. Finally, turn right onto Finsbury Ave where you will find available parking spaces near your destination.
Opening Hours
| Monday |
11am - 10pm |
| Tuesday |
7am - 10pm |
| Wednesday |
7am - 10pm |
| Thursday |
7am - 10pm |
| Friday |
7am - 10pm |
| Saturday |
10am - 7pm |
Alerts
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What people say
Farmer J, located on Finsbury Avenue in London, is a restaurant that prides itself on serving only the best quality food. Their philosophy is simple: if they wouldn't feed it to their own family, they wouldn't serve it to you. This commitment to quality is evident in every dish they serve, from their famous Fieldtrays to their delicious Fattoush with Soffle's Pitta Chips.
Their social media presence shows just how much their customers love them, with one person even stating that they've eaten over 2500 Fieldtrays since 2016 and are still not bored! Farmer J also knows how to have fun, as seen in their playful posts about not having vacancies for Bojo and when interviews don't go as planned.
But Farmer J isn't just about good food and fun. They also care about wellness and recently teamed up with PSYCLE and TRIP for a Global Wellness Day giveaway. The prize included a range of wellness experiences, showing that Farmer J truly cares about the well-being of their customers.
If you're looking for delicious food made with high-quality ingredients and served by a team that cares about your well-being, then look no further than Farmer J on Finsbury Avenue.
