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Pure Pure is a health food restaurant, coffee shop and breakfast & brunch restaurant located in High Holborn, London. The restaurant offers hand-made natural food and drink using seasonal recipes in its on-site kitchen. Customers can customize their porridge with a range of healthy topping options for a nutritious breakfast. In addition, they offer free still water refills and vegan almond croissants to satisfy all cravings.

Recent social media posts

Tomorrow’s the day!🚶💪 Over 40 of the Pure team will be walking 25km across all of London’s Bridges to raise money for ou...
13/09/2024

Tomorrow’s the day!🚶💪 Over 40 of the Pure team will be walking 25km across all of London’s Bridges to raise money for our charity partner Magic Breakfast. So far this year you have helped us donate more than 70,000 breakfasts by ordering catering from us, and we’re on a mission to reach 100,000 by the time we complete our Thames Bridges Trek! 
 
Magic Breakfast exist to ensure that no child is too hungry to learn, by offering breakfast to over 100,000 schools across England and Scotland. A fantastic cause that means a lot to everyone at Pure 💙
 
Wish us luck for tomorrow, and if you’d like to read more about our partnership with Magic Breakfast, head to the link in our bio. 
 
Our JustGiving page: https://tinyurl.com/278c8p58

If the post-summer blues have been hitting the team hard, bring some sparkle back to the office with our bright, colourf...
09/09/2024

If the post-summer blues have been hitting the team hard, bring some sparkle back to the office with our bright, colourful and flavour-packed meeting room faves.
 
We’re here for all your:
 
☕ ‘Welcome back’ coffees and pastries
🥙 Productivity-producing meeting room feasts
🥗 Extra impressive client spreads
🍪 ‘Not quite home time yet’ afternoon treats
 

Start your week strong with a perfectly balanced bowl. Packed with 31g of protein and 11 plant varieties, our Harissa Ch...
19/08/2024

Start your week strong with a perfectly balanced bowl. Packed with 31g of protein and 11 plant varieties, our Harissa Chicken Nourish Bowl is the go-to lunch for hitting your health goals. 🍗🥗
 

I’m looking for a matcha in London, Pure,Refreshing,Ceremonial Grade 💚
24/06/2024

I’m looking for a matcha in London, 
Pure,
Refreshing,
Ceremonial Grade 
💚

This Sunday is World Refill Day (as well as Father’s Day of course!) which reminds us of the importance of reducing sing...
14/06/2024

This Sunday is World Refill Day (as well as Father’s Day of course!) which reminds us of the importance of reducing single-use plastic and encouraging reusable alternatives. Water bottles at the ready…

We love seeing so many of you making greener choices with our free filtered water stations and £1 reusable cup discount. So this World Refill Day, we’re inviting our Pure family to avoid single-use plastics and coffee cups for a week, starting Sunday 16th June.

Help us spread the word and share your top tips on avoiding single-use plastics and cups ♻️

Straws at the ready 👀
17/05/2024

Straws at the ready 👀

Address

318 High Holborn
London
WC1V 7BN

For public transport, the nearest underground station to High Holborn is Chancery Lane Station. Upon exiting the station, head northwest on High Holborn and continue for about 5 minutes until you reach the health food restaurant and coffee shop.

If driving, there are several parking options nearby including Saffron Hill NCP car park or Bloomsbury Square Car Park. From either of these car parks, head east on High Holborn for a few minutes until you reach the restaurant. Please note that parking in this area can be quite expensive.

Overall, the best way to get to this location is by public transport as it is easily accessible from the Chancery Lane Station.

Telephone

+442072401555

Website

Alerts

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What people say

Pure, located in High Holborn, is a health food restaurant that serves up delicious and natural food and drink to Londoners on the go. What sets Pure apart from other restaurants is that every store has an on-site kitchen where their food is handmade using seasonal recipes. This ensures that customers receive fresh and nutritious meals every time they visit.

One of the standout dishes at Pure is their mushroom & lentil Pure bowl, which has received rave reviews from customers. The salad season is also in full swing at Pure, with their handmade salads packed full of flavor and nutrition. Their Chicken Caesar Salad is a particular favorite among Londoners.

Pure's commitment to sustainability is also worth mentioning. They offer reusable cups, free water refills, recyclable packaging, and participate in the Too Good to Go program. These small actions can make a big difference in reducing waste and protecting the environment.

Whether you're looking for a healthy breakfast or lunch option or just need a refreshing drink to beat the heat, Pure has got you covered. Their rolled omelettes are an excellent breakfast choice packed with protein and essential vitamins and minerals. And if you need a mid-afternoon pick-me-up, their Crunchy Tortilla Chips with Handmade Guacamole are sure to do the trick.

Overall, Pure is an excellent choice for anyone looking for delicious and nutritious food on-the-go in London. With their commitment to sustainability and use of seasonal ingredients, it's no wonder why they have become such a popular destination for health-conscious diners.

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