Cutter and Squidge

Cutter and Squidge Cutter and Squidge is a dessert shop and restaurant founded by two sisters with a passion for creating delicious treats while keeping a health-conscious approach. With a focus on innovative flavors and reinventing classics, they offer a unique selection of Dream Cakes, Biskies, and Afternoon Tea in their all-natural bakery located in Soho.
(1770)

Recent social media posts

09/09/2026

Happy Birthday, but make it brownie 🤎🎂

08/09/2026

Do you think he was cheating? 😳🫣

Part 4 of our unhinged series - we still have plenty more to come if you like them! 😅

Kinda chic to have the best customers ever. 🥹Our Birthday Crack Bar has sold out, but we are working hard on making more...
08/09/2026

Kinda chic to have the best customers ever. 🥹

Our Birthday Crack Bar has sold out, but we are working hard on making more!

Pre orders are now back open for Sept 11th delivery. 🚚

Grab one (or five) while we still have them. 🫣

Sorry production team xx 😘

07/09/2026

Half a kilo of cake heaven. 🫡

Why have one flavour when you can have three? 🤷‍♀️

But not for long… 👀 It’s only available this September as part of our 13th Birthday celebrations! 🎂

06/09/2026

13 years of C&S, which means A LOT of cake has been consumed. 🎂

But what’s the favourite cake of the people who started it all?

We asked our founders, Annabel & Emily, the impossible question… 👀

Here’s what they said! 💋🎂

04/09/2026

Ready for a cracking time? 😉

Thanks to you, our Neapolitan Crack Cake Bar is HERE!

But not for long… 👀 It’s only available this September as part of our 13th Birthday celebrations! 🎂

Details of our Birthday edit.Online now.Virgo and Libra month begins. 🌟
02/09/2026

Details of our Birthday edit.

Online now.

Virgo and Libra month begins. 🌟

01/09/2026

🎂🎂🎂🎂 Yipeeeee

We are turning 13 (going on 30 😅)...

Our Birthday Collection is officially LIVE! 👀🎂

Let the birthday celebrations begin…

30/08/2026

Birthday month is almost here... 🧁🎀

Launching | Septermber 1st

Enjoy early access by commenting 'Early' and we will send you a VIP link to be the first to order. 👀

28/08/2026

Psst… wanna see what we’ve been working on? 👀💌

Comment ‘EARLY’ and we’ll send you the VIP presale link before everyone else gets their hands on our 13-going-on-30 Birthday Collection.

26/08/2026

Neapolitan without the ice cream? 👀

We squidged Neapolitan into a Crack Cake Bar you can snap open! YUM!!!

Should we make this a REAL product? 👀

Honestly, it was so delicious we’d feel pretty bad if you guys didn’t get to try it… 🫣

Content creator role call 🗣️WE’RE TURNING 13 THIS YEAR...So we thought...WHY NOT CELEBRATE WITH YOU TOO? We want to gif...
24/08/2026

Content creator role call 🗣️

WE’RE TURNING 13 THIS YEAR...

So we thought...

WHY NOT CELEBRATE WITH YOU TOO?

We want to gift birthday cakes to content creators celebrating a September birthday!

Don’t create content? Tag your fave creator instead!

Fun fact: September has more birthdays in the UK than any other month! 🎉

Comment ‘Birthday’ to apply 🤞

💍 WIN £500 TOWARDS YOUR WEDDING and have teamed up to make wedding planning that little bit sweeter. 🤍One lucky winner...
23/08/2026

💍 WIN £500 TOWARDS YOUR WEDDING

and have teamed up to make wedding planning that little bit sweeter. 🤍

One lucky winner will receive £500 towards their wedding, including:

✨ A £250 LILY & ROO gift voucher to spend on wedding day jewellery
🎂 A £250 Cutter & Squidge gift voucher to put towards your wedding cake

From jewellery that catches the light to a cake worth celebrating, that’s two very important wedding details taken care of.

To enter:
- Follow and
- Like this post
- Comment below or tag someone who would love to win; each tag counts as one entry
- For an extra entry, share this post to your story

Entries close on the 29th of August 2026. The winner will be announced the following day.

T&Cs apply. UK residents only. The winner will only be contacted by our official accounts. This giveaway is not affiliated with or endorsed by Instagram.

21/08/2026

heyyyyy, 👋 helloooo, anybody there? 🎤🗣️

I'm Emma, C&S's social media girl! I thought I'd do a quick intro since you will be seeing me around.

Let me do some quick-fire facts that hopefully we can relate to (or you can judge me on):
- If I were a cake, I'd be our Lemon drizzle cake
- I've never watched Harry Potter
- I think I have the dream job (I get to eat cakes every day!)

That's enough about me, I want to hear about you guys!!!!

18/08/2026

Do you think her boss ever found out? 🫪

Address

20 Brewer Street
London
W1F 0SJ

Public Transport:
- Take the Tube to Oxford Circus station. Walk south on Regent Street and turn left onto Great Marlborough Street. The destination will be on your right.

Driving/Parking:
- Head towards Oxford Street and turn onto Great Marlborough Street. There are several paid parking options available in the surrounding area.

Opening Hours

Wednesday 10am - 7pm
Thursday 10am - 8:30pm
Friday 10am - 8:30pm
Saturday 11am - 8:30pm
Sunday 11am - 7pm

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What people say

Cutter and Squidge, a delightful dessert shop and restaurant in London, is a true gem for those with a sweet tooth. Founded by two talented sisters with a passion for cooking and baking, Cutter and Squidge has quickly become known for its innovative creations and commitment to using high-quality, natural ingredients.

What sets Cutter and Squidge apart is their dedication to offering delicious treats without compromising on health. With a focus on keeping fat and sugar content to just the right amount needed for flavor, customers can indulge guilt-free in their delectable offerings. From their famous Dream Cakes to the unique Biskie and their one-of-a-kind Afternoon Tea experience, every bite at Cutter and Squidge is made with love and care.

The menu at Cutter and Squidge is a perfect blend of traditional favorites with a modern twist. Whether you're craving a classic treat or looking to explore new flavor combinations, this cozy bakery in Soho has something for everyone. The attention to detail in each creation is evident, showcasing the sisters' dedication to providing top-notch desserts that leave customers coming back for more.

With its warm ambiance and friendly staff, Cutter and Squidge offers not just desserts but an experience that delights all the senses. Whether you're stopping by for a quick sweet fix or planning a special celebration, this charming establishment is sure to impress. Thank you, Cutter and Squidge, for sharing your culinary talents with us - we can't wait to see what delicious creations you come up with next!