Recent social media posts
02/06/2026
Meet the new Squidge Society. 💛
Because you deserve more than points.
Every order earns you real money back, paid straight into your Squidge Wallet. No conversions, no confusing rewards—just £££ back every time you treat yourself.
The more moments you make, the more you earn. 💳✨
01/06/2026
Dad’s treat secured 🤝
(assuming nobody eats the scones before he gets to them)
30/05/2026
Saturday energy 🫰🏻
29/05/2026
Cutter & Squidge + Freddie’s Flowers now LIVE! The collaboration that sold out within days is back! And we can’t be more excited. We are kicking off our Bloom + Bakes series with 4 unbelievable Peony gift bundles available now until 13th June, each designed to create a unique moment. Link is in bio. Honestly it’s one you can’t miss.
28/05/2026
The Bucket 2.0 is coming. But we need your help to choose the flavour. Are you Team Very Berry Pavlova or Team Birthday Cake? Comment below 👇
27/05/2026
Another episode of 365 days of baking happy. Joes in the bakery today, explaining why we have so much chocolate! What else would you like us to show you?
20/05/2026
It’s back folks, noooo not fruit salad our Eat-on Mess has landed just in time for the bank holiday and it’s gorgeous. Send it to the bestie that owes you one ☝️
19/05/2026
He said he didn’t want anything. Get him this anyway, trust us. Our Father’s Day collection is now live.
18/05/2026
Order for Eid al Adha. Nationwide delivery, any day of the week. (Just remember it’s bank holiday on Monday though ❤️). ❤️
17/05/2026
It’s an afternoon kind of Sunday. Is it cream or jam first?
15/05/2026
Go on then — make the right one. 🍰
14/05/2026
Just landed 🛬 Limiter Edition Caramel Frappuccino Brownies. Honestly these are unreal. It’s basically what would happen if your coffee order had a glow up and became dessert. NOW live on site and the perfect birthday or preorder for papa!
13/05/2026
Comment CHOCOLATE or RASPBERRY tag who you are sharing (or not sharing with)
12/05/2026
WIN YOUR WEDDING CAKE 💒 💍 We love seeing your weddings. Order your Cutter & Squidge cake, share your wedding day content with us and if we feature it on our real couples blog, we’ll refund every penny! No catch. Just beautiful cakes, real couples and moments worth sharing. We want to see it on the table, cutting that first slice, the first bite together, the real moments! Wedding photo 📸 and Annabel’s wedding
11/05/2026
Tag the friend who does this ❤️🍰
10/05/2026
Birthday parties, baby showers, just because. Life’s moments need more cake. 🎂 Share with someone who agrees!
08/05/2026
A 2016 lookbook, a golden year ❤️ do you remember? What should we bring back?
07/05/2026
The Cake Bucket No. 1 is now live, 100 available. The link is in our bio 👆👆👆We loved making what you voted for and we hope you love it as much as we do ❤️
06/05/2026
Our best selling Squidge cake is your LAST minute saviour - tag someone that needs to know
04/05/2026
Dropping 7th May 7pm, limited numbers available. You have heard it here first!
04/05/2026
Don’t ask us to elaborate (we will), who is who in your friendship group? 🍋 🍫 🍓 🥕
03/05/2026
A bucket never looked so 🔥. Dropping 7th May 7pm, limited numbers available for No.1. ❤️
01/05/2026
Reintroducing ourselves to all our lovely new community members! ❤️❤️❤️❤️
30/04/2026
Just two weeks until launch! 🚀 this is a big one for us, we have had so many requests for this it’s not even funny. But the functionality onsite is ufffff. ANYWAY! The team have done it and we are almost ready to go! 🍰
29/04/2026
You asked for it. Drop date 7th May.
Address
20 Brewer Street
London
W1F 0SJ
Public Transport:
- Take the Tube to Oxford Circus station. Walk south on Regent Street and turn left onto Great Marlborough Street. The destination will be on your right.
Driving/Parking:
- Head towards Oxford Street and turn onto Great Marlborough Street. There are several paid parking options available in the surrounding area.
Opening Hours
| Wednesday |
10am - 7pm |
| Thursday |
10am - 8:30pm |
| Friday |
10am - 8:30pm |
| Saturday |
11am - 8:30pm |
| Sunday |
11am - 7pm |
Alerts
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Contact The Business
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What people say
Cutter and Squidge, a delightful dessert shop and restaurant in London, is a true gem for those with a sweet tooth. Founded by two talented sisters with a passion for cooking and baking, Cutter and Squidge has quickly become known for its innovative creations and commitment to using high-quality, natural ingredients.
What sets Cutter and Squidge apart is their dedication to offering delicious treats without compromising on health. With a focus on keeping fat and sugar content to just the right amount needed for flavor, customers can indulge guilt-free in their delectable offerings. From their famous Dream Cakes to the unique Biskie and their one-of-a-kind Afternoon Tea experience, every bite at Cutter and Squidge is made with love and care.
The menu at Cutter and Squidge is a perfect blend of traditional favorites with a modern twist. Whether you're craving a classic treat or looking to explore new flavor combinations, this cozy bakery in Soho has something for everyone. The attention to detail in each creation is evident, showcasing the sisters' dedication to providing top-notch desserts that leave customers coming back for more.
With its warm ambiance and friendly staff, Cutter and Squidge offers not just desserts but an experience that delights all the senses. Whether you're stopping by for a quick sweet fix or planning a special celebration, this charming establishment is sure to impress. Thank you, Cutter and Squidge, for sharing your culinary talents with us - we can't wait to see what delicious creations you come up with next!
