Recent social media posts
01/07/2026
We’ve teamed up with to be part of their Wimbledon experience and to celebrate we headed down to the screen to hand out some Pure freebies 🍓
If you’re watching Wimbledon at Cardinal Place you can get a free iced drink with any purchase. Scan the QR code on the click and collect menu at the screen, enter the voucher code at check out and then pop down to our store at 131 Victoria St (a 3 minute walk) to pick it up!
Order a smoothie, salad, wrap from Pure, grab your free iced drink and head to the screens to watch all the action.
Game. Set. Refresh. 🎾
*Available only on Click and Collect orders at our Victoria St store using code PURESERVE. Minimum spend of £5 applies. Offer valid until the end of Wimbledon (Sunday 12th July)
12/06/2026
lunch is always better with Pure 💙
Have you tried one of our new wraps now made with 100% regenerative flour?
03/06/2026
Hold the dots and scroll to add our zesty lemon chia dressing 🥗
Chia seeds are a simple way to boost nutrition. Rich in fibre, omega-3s and essential minerals - they keep you fuller for longer!
Have you tried our new Lemon Chia Chicken salad? Bring some sunshine back into your lunch!
21/05/2026
Meet our Protein Chicken Salad sandwich: handmade with British, Red Tractor chicken, tarragon mayo, and multigrain bread made with regenerative flour 🌾
With a huge 25g of protein, it’s the perfect grab-and-go lunch that doesn’t compromise on flavour or quality.
You’ll also find it featured in our catering sandwich boxes - ideal for keeping teams fuelled through meetings, office lunches, and events.
19/05/2026
This week is and today we are spotlighting our Chickpea, Sriracha and Smashed Avo sandwich.
Recently a finalist for the best new cold sandwich at the Sammies () this sandwich is packed with flavour and made with regenerative flour.
What’s your favourite Pure sandwich?
08/05/2026
We are so proud to have won the Chain Retailer Award at last night’s Sammies Awards!
We were also finalists for the Environmental and Sustainability Award and the New Sandwich Award - Cold for our Chickpea, Sriracha and Smashed Avo sandwich.
This is a huge achievement for us and wouldn’t be possible without our incredible teams across our shops who work so hard to spread joy and serve delicious food 💙
24/03/2026
Mix it all together and you know you get the best of both brews 🎤☕️
10/03/2026
Come behind the scenes of a photo shoot at Pure HQ with us 💙
Can you spot any of your favourites?
📸
30/01/2026
Hit your protein goals with Pure 💙
21/01/2026
January? Nearly completed it! Add a sidekick for only £2.99 to your main. Select from desserts, protein & fibre packed sides, a regular soup, smoothies or branded drinks.
*Mains include: Toasties (breakfast & lunch), Protein Egg Muffins, Super Eggs, Porridge, Pure Bowls, Sandwiches, Wraps, Bagels, Salads, Grain Bowls
Address
100 Moorgate
London
EC2M 6AB
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What people say
Pure Food in Moorgate, London, is a delightful coffee shop that truly puts pleasure back into food, whether you're on the go or enjoying a meal at work. With a menu that caters to breakfast and lunch cravings alike, Pure Food offers a variety of delicious options that are sure to satisfy.
Their selection includes freshly baked pastries for breakfast and vibrant salads for lunch, all crafted with care and quality ingredients. The inviting atmosphere makes it an ideal spot to unwind with a perfectly brewed cup of coffee. Additionally, Pure Food provides catering and delivery services, ensuring you can enjoy their delectable offerings wherever you are.
Whether you're stopping by for your morning fix or looking for a wholesome lunch option, Pure Food is the perfect destination to indulge in good food and great coffee in the heart of London.
