Recent social media posts
20/10/2026
Meet Matcha the Day š
Weāve combined matcha, peanut butter, bananas and oat milk to create a delicious new smoothie.
Made fresh in store, every day. Tastes like a treat and is a proper pick-me-up. Have you tried one yet?
08/10/2026
Soup season has arrived and we couldnāt be more excited!
Weāve added two new soups (Chicken Laksa and Autumn Minestrone) to our line-up giving you even more options to warm up your day.
Embrace Autumn with a fibre-rich or protein-packed soup from Pure š
08/10/2026
29/09/2026
Our autumn menu celebrating real food and real protein launched yesterday, but whatās new? š
Meet Feel Good Chicken, our brand new Pure Bowl.
Made with a rich, smoky paprika stew packed with cabbage, sauerkraut and kale - this one is great for the gut!
Our bestselling Autumn Minestrone makes a return to the menu.
Hearty, warming and packed with goodness.
Say goodbye to the 3pm slump with our brand new Matcha the Day smoothie.
Made with PerfectTed | Matcha Made EasyĀ® matcha, Pip & Nut peanut butter, bananas and oat milk itās not only the delicious, but will keep you going!
A brand new soup lands on the menu: meet our Chicken Laksa.
Upgrade your lunch with this fragrant lemongrass and coconut broth based soup.
And finally, weāve added a new pretzel sub to the line up.
Punchy and completely vegan this sub is a quick lunch without the compromise.
14/09/2026
Meet our Good Morning Box āļø
The ultimate breakfast box to brighten up any morning meeting or event. Itās packed with freshly baked mini pastries, including Pain aux Raisin, Pain au Chocolat, and Croissants, fresh fruit salad and bite-sized muffins.
Start the meeting off right with us š
27/08/2026
cloudy skies š¤ Pure Bowls
26/08/2026
Paws-itively wholesome vibes for National Dog Day!
Check out these cuties who have popped into our stores over the past few weeks š¾
Address
100 Moorgate
London
EC2M 6AB
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What people say
Pure Food in Moorgate, London, is a delightful coffee shop that truly puts pleasure back into food, whether you're on the go or enjoying a meal at work. With a menu that caters to breakfast and lunch cravings alike, Pure Food offers a variety of delicious options that are sure to satisfy.
Their selection includes freshly baked pastries for breakfast and vibrant salads for lunch, all crafted with care and quality ingredients. The inviting atmosphere makes it an ideal spot to unwind with a perfectly brewed cup of coffee. Additionally, Pure Food provides catering and delivery services, ensuring you can enjoy their delectable offerings wherever you are.
Whether you're stopping by for your morning fix or looking for a wholesome lunch option, Pure Food is the perfect destination to indulge in good food and great coffee in the heart of London.
