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01/06/2026
national doughnut day.
..but let’s make it national sourdough doughnut day.
this friday, on june 5th, every shop will be ready for the occasion: scratch cards, surprises & seriously good doughnuts.
Come & claim your doughnut destiny 🍩✨
29/05/2026
you’ve met baby s**o.
now it’s your turn.
we’re giving one of you the chance to adopt your own sourdough starter baby - raised from ours, ready to become yours. official adoption paperwork included.
convince us you’re responsible enough to care for a sourdough starter, and we’ll be choosing who we think sounds like the most deserving parents.
GO.👇
27/05/2026
pain au chocolat energy. sourdough soul.
proof that sourdough and chocolate were always meant to meet. a soft, fluffy sourdough with buttery layers, and a silky milk chocolate ganache centre.
the beauty is in the layers. and the £4.50 breakfast & drink bundle.
🥐🍫✨
22/05/2026
bank holiday heatwave fuel, coming right up ⚡
doughnuts? everywhere.
iced drinks? trucks + stores.
ice cream? only at Greenwich, Battersea Power Station, Oxford & Cambridge 👀
whether you’re market-strolling, road-tripping, park-lounging or just treating yourself for the long weekend (valid excuse), we’ve got you covered.
pick up a box, grab an iced latte, add a scoop or two…repeat as necessary.
see you this bank holiday weekend 💛
13/05/2026
Four iced lattes and absolutely no regrets. ☕️☕️☕️☕️
Riding shotgun for fast mornings, sunny days, and sweet stops along the way.
Pull up to our stores & trucks for an iced coffee, made your way. Pair with your favourite doughnut for just £7.50. 🍩
11/05/2026
Take what you need this week.
A reset. Some help. A proper catch up. Or just five minutes & something sweet.
Mental Health Awareness Week is your reminder to slow it down & choose what actually feels good for you - no pressure, no guilt.
If you need a little extra support, organisations like & are always there to listen.
Take what you need. Share what you can 🖤
08/05/2026
Meet our sourdough starter Sodo.
Arguably, one of the most important members of the Crosstown family. With us since the very beginning – literally.
It’s our baby – needs feeding and company to grow and rise.
We’re pretty stuck on it. Go on, say hello. 👋
08/05/2026
Meet our sourdough starter Sodo.
Arguably, one of the most important members of the Crosstown family. With us since the very beginning – literally.
He’s our baby. Needs lots of feeding and company to grow and rise.
We’re pretty stuck on him. Go on, say hello. 👋
04/05/2026
From a galaxy far, far away…(Battersea)
The force is in the rise.
May the 4th...and the 5th…and the 6th, because the rise never stops.
Quietly powerful. Alive. Hungry.
You’ll meet him soon.
🌌
30/04/2026
Heatwave essentials 🌞
1. Sun
2. Shades
3. Fruity scoops
Our fruit forward lineup is here for the heat - lavender & peach, mango sorbet & strawberry cheesecake.
Find them exclusively at our scoop bars in Battersea Power Station, Greenwich, Cambridge & Oxford.
Cold fix pending. 🍑
22/04/2026
Adding a pop of colour to your mornings. 🫐
Zesty blueberry compote. Buttery golden sourdough layers. That perfect balance of sweet, sharp, and melt-in-your-mouth flavour. Paired perfectly with your morning coffee for only £4.95.
Start your day louder. Come grab yours.
📸 🌅
20/04/2026
Main character energy.
£2 greens. Every Monday ‘til 2 pm.
You know where to find us. 🤝🏻🍵
15/04/2026
Easter may be over, but we’re still in our spring era 🌼🍊
Because you loved them so much, we’re keeping the Crosstown Easter collection around for one more week…
Last call for these soft, spiced, citrus-kissed, fully-in-bloom flavours.
Think fluffy sourdough, cinnamon custard, candied orange…or rich fruit ganache wrapped in warm spice with that marzipan finish.
Sun’s out, flavours are brighter, vibes are lighter.
Catch these until the 21st. 📸
10/04/2026
The easiest way to be everyone’s favourite invite. There’s a six pack for every mood. 💌
A six pack of Crosstown OGs: built for sharing, gifting, and those ‘you really shouldn’t have, but we’re glad you did’ moments.
Bring a box. Turn up with the good stuff. Guaranteed to go down well, wherever you land.
✖️
06/04/2026
Taking in the springtime greens. 🌷✖️
(quite literally 🍵)
£2 matcha, every Monday ‘til 2pm. You know what to do.
03/04/2026
Where it all began on Leather Lane…
…now dotted across the city.
Every week.
Every season.
OG flavour favourites, alongside limited edition drops - take your pick.
Swipe to find your local XT market.
🍩✖️
01/04/2026
Hop into the long weekend 🐰
Exclusively for easter weekend, get your FREE bunny ear marshmallows with any drink. Stir, nibble, snap a pic…or all three. Sweetness guaranteed.
...make sure to SWIPE and find out how you can get involved in our exclusive easter comp - did someone say free doughnuts?! 👀
Hop, sip, snap, snack, repeat. 🍵
27/03/2026
Hot Cross Bun. Simnel Cake.
Both reworked the only way we know how. One slow-fermented sourdough, one on our signature cake dough, but both unapologetically indulgent.
Best shared with friends – go six pack.
Or not shared at all – go solo.
However your weekend plans are shaping up, there’s a doughnut for it.
🐰🧡
23/03/2026
The reviews are in...
...and the critics (you lot) loved it. ⭐️
Chocolate chia sourdough with tangy blackcurrant compote, vanilla glaze & a chaotic black splatter.
No remakes. No sequel. This is the final week to try THE BRIDE! doughnut. In stores & online.
Don’t say we didn’t warn you. 👀
THE BRIDE! In cinemas now.
© 2026 Warner Bros. Ent. All Rights Reserved.
22/03/2026
Spotted around the city…
£2 Matcha Mondays. 👀
Get your £2 greens, every Monday in all stores ‘til 2pm.
This is your sign (literally).
🍵
20/03/2026
🌙 Eid Mubarak!🌙
Wishing everyone a joyful and blessed celebration. Inspired by the occasion, our Eid doughnut brings together soft, airy sourdough, rich sticky date jam, a fragrant black tea glaze, pistachio crumble, and delicate edible florals 🌸
Available now as doughnuts & doughbites, in store & online for a limited time only.
20/03/2026
Easter starts here 🐰✨
Meet our reimagined classic Easter flavours, hopping into stores and for delivery today:
🌼 hot cross doughnut (ve) - combines all the warming, spiced goodness of a traditional hot cross bun. Fluffy sourdough with a smooth cinnamon custard centre, finished with a spiced cross and candied orange.
🍊simnel cake: soft cake dough with warming spice, filled with rich fruit ganache, topped with apricot infused glaze, candied orange peel & a classic marzipan finish.
This is Easter, dialled up.
Now tell us: are you team marzipan or team cinnamon custard? 🐣
12/03/2026
Things to remember:
• self-care is a non-negotiable
• take the time to treat your mum/yourself this mother’s day
• the Crosstown X doughnuts are exclusively available for Mother’s Day weekend only
Thursday 12th (today!) is your last chance to guarantee nationwide delivery for Saturday 14th. London lot, you’ve got until Friday to get your orders in.
Get your hands on a world first. First to know, first to glow, first to flow.
🌷🌀✨
11/03/2026
Be the first to try a world first 🌀
We’re giving one lucky winner a six pack of our limited edition Crosstown x Revive Collagen doughnuts, plus a month’s supply of to keep the glow flowing.
to enter:
✨ follow &
✨ like this post
✨ tag someone who deserves a bit of flow or glow in their life and tell us why (yourself included).
You have 24 hours! 💌
10/03/2026
There are doughnuts, and there are Crosstown doughnuts.
20/04/2018
More vegan food options have arrived in London! Crosstown Doughnuts, a popular gourmet doughnut chain in London, has expanded with two new entirely vegan locations. Get your doughnut fix at their new Marylebone and Brockley Market shops.
18/01/2018
Please check out Crosstown - Doughnuts & Coffee - the official page for Crosstown.
Address
13 Newman Street
London
W1T 1PB
To get to Newman Street in London, there are several options for public transport. The closest Tube station is Goodge Street, which is a 3-minute walk from the location. Alternatively, Tottenham Court Road and Oxford Circus Tube stations are also nearby.
If you're driving to the location, there is limited on-street parking available in the surrounding area, however, it's recommended to use nearby car parks such as Clipstone Street Car Park or NCP Car Park London Brewer Street.
From whichever mode of transportation you choose, the coffee shop and donut shop will be easily accessible from Newman Street.
Opening Hours
| Monday |
9am - 7pm |
| Tuesday |
9am - 7pm |
| Wednesday |
9am - 7pm |
| Thursday |
9am - 7pm |
| Friday |
9am - 7pm |
| Saturday |
10am - 6pm |
| Sunday |
10am - 6pm |
Alerts
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Contact The Business
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What people say
Crosstown - Fitzrovia is a must-visit destination for anyone with a sweet tooth. This doughnut shop, located on Newman Street, offers an array of delicious and unique doughnuts that are sure to satisfy any craving. Crosstown - Fitzrovia also serves up excellent coffee, making it the perfect spot for a midday pick-me-up or a leisurely morning treat.
One thing that sets Crosstown - Fitzrovia apart from other doughnut shops is their commitment to creativity and innovation. From classic flavors like raspberry jam to more unique offerings like matcha tea and yuzu glaze, there's always something new and exciting to try at this shop.
In addition to their in-store offerings, Crosstown - Fitzrovia also participates in fun events and collaborations. Recently, they teamed up with Shoreditch Nails to offer customers free manicures with the purchase of a doughnut. They've also started selling tiered stands for events, making Crosstown - Fitzrovia the perfect choice for anyone looking to add some sweetness to their special occasion.
Overall, Crosstown - Fitzrovia is an excellent choice for anyone looking for high-quality doughnuts and coffee in a fun and creative atmosphere. Whether you're stopping by for a quick snack or planning an event, this shop is sure to impress.
