Recent social media posts
21/10/2026
Say hello to our new Halloween Mazarin 🎃
Filled with spiced pumpkin, orange & almond, topped with candied pecan, and encased in a gingerbread pastry. Sweet, nutty, warmly spiced and packed with all the flavours of autumn. 🍂
On the counter now in Edinburgh. Grab one while they last!
17/10/2026
The response to our recent Cinnamon Bun Baking Masterclass giveaway was overwhelmingly positive, so we’ve added more dates!
Join us in Edinburgh or London for an afternoon of mixing, twisting, shaping and baking.
Enjoy a meal and a tipple and leave with a box of freshly baked buns and the skills to recreate them at home.
Book your place now or gift the experience this Christmas with a Söderberg Masterclass gift card!🎄
Available via our website! ✨
15/10/2026
Good morning London
Autumn on the counter 🍂
Apple, Butterscotch & Cinnamon Crumble Danish
Available every day for a limited time, until sell out
09/10/2026
Pumpkin, sage, honey & confit garlic.
A sourdough reworking of our seasonal pumpkin loaf, returning with honey, confit garlic and sage for October as part of our monthly loaf special series.
Available from today in all of our Edinburgh bakeries Fri-Sun throughout the month 🍂🧄🎃
30/09/2026
Don’t mind if we do… 👀
23/09/2026
A sure sign the seasons are changing.. 🍂🌰🍁
Our Tosca Mazarin has returned! The classic almond filling, a topping of caramelised nuts and all the reasons you need to pause for fika!
🍂 Available now in all Söderberg coffee shops
18/09/2026
It’s that time again..
The Tosca Bun is back.
Soft, fragrant, sticky, crunchy. Autumn in bun form 🍂
16/09/2026
Today’s loaf began long ago.
One starter, cared for every day. Each loaf is slowly fermented, shaped, rested overnight, and baked fresh each morning 🍞✨
10/09/2026
September means one thing: sourdough 🥖
To celebrate Sourdough September in Edinburgh, we’re launching a new monthly loaf series, with a seasonal special available Friday to Sunday each month.
Kicking things off is our Confit Garlic, Cheddar, Spring Onion & Sesame loaf.
Keep an eye out for a new flavour every month!
📸 Pictured: Danish Rye loaf, one of the staples of our year-round loaf range
08/09/2026
Our cocoa and coffee oats are rolled in dark chocolate and finished with coconut.
The perfect little fika treat to go with your favourite coffee.
Look out for the vegan version too, rolled in sugar nibs 🌱
04/09/2026
Meet Elenora, our Head of Pastry & Bakery Development in London ✨
Elenora discovered her love of baking at a young age growing up in Iceland and soon developed a passion for all things pastry and chocolate. Since then, she has dedicated herself to perfecting her craft, bringing creativity, skill and passion to everything she creates.
Known for her ever present smile and positive energy, Elenora is a joy to work with and a huge part of what makes our bakery team so special. A master of lamination, her favourite thing to bake is the croissant, and it shows..!
We’re lucky to have Elenora leading our pastry production in London, supplying East Dulwich and Wandsworth with beautiful pastries and baked goods every day. With a keen eye for new ideas and exceptional flavour combinations, she’s constantly inspiring what’s next at Söderberg.
If you’ve enjoyed one of our croissants recently, chances are you’ve experienced a little piece of Elenora’s artistry 🥐
Elenora Rós
02/09/2026
32,128 buns
That’s how many buns left our bakery during this year’s Edinburgh festival season, alongside countless loaves, cakes and pastries.
A huge thank you to our amazing bakery team, whose early mornings and hard work make it all possible, and to everyone who enjoyed a Söderberg bun this month. We couldn’t do it without you! 🤍
29/08/2026
Final Fringe weekend calls for one seriously good lunch✨
Take a break from the buzz and join us for a Scandi spread, perfect for refuelling between shows.
📍 Make Söderberg your Fringe pit stop this weekend!
Address
36 Berwick Street
London
W1F 8RR
For those traveling by public transport, the closest Underground station is Oxford Circus (Central, Bakerloo and Victoria lines), which is just a few minutes' walk away. Alternatively, you can take a bus to nearest stop Wardour Street Chinatown (Routes 14, 19, and 38).
If you are driving, there is no parking directly outside the restaurant. However, there are several pay-and-display car parks nearby such as Q-Park Chinatown Car Park at Newport Place, Westminster City Council Brewer Street Car park and NCP - Poland Street. It's best to plan your route to avoid busy times and possible congestion charges in the area.
Please note that these directions are for general guidance only and may not be accurate or up-to-date. Please do your own research before embarking on any journey.
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What people say
Söderberg, located on Berwick Street in London, is a must-visit restaurant for anyone who loves fresh baked goods and a cozy atmosphere. Their sourdough bread is baked fresh every morning, ensuring that customers always get the best quality bread possible. In addition to their delicious bread, Söderberg also offers a variety of sweet treats such as heart-shaped berry mazarin and cinnamon and cardamom buns that are perfect for a quick morning snack or an afternoon Fika.
The 60s Scandi atmosphere in the downstairs lounge is perfect for a long Prosecco brunch or a post-work pizza date. For those who prefer to enjoy their food outdoors, Söderberg has an outdoor seating area where customers can have their afternoon snack while soaking up the sun.
Söderberg also has a takeaway shop located between their Meadows and Pavilion branches in Quartermile, making it easy for customers to grab all their favorites on the go. And if you're looking to fuel up before a day at the Fringe Festival, Söderberg Pavilion is the perfect spot.
But what really sets Söderberg apart is their commitment to giving back to the community. They recently donated £1.00 for every cinnamon and cardamom bun sold in support of Ride for MND, an organization dedicated to raising money for MND research. With delicious food and a dedication to making a difference in the world, Söderberg is definitely worth checking out.
