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Pure Pure is a health food restaurant, coffee shop, and breakfast & brunch spot located on Shaftesbury Avenue in London. They serve natural, delicious food and drink using seasonal recipes and have an on-site kitchen at every store. From customisable porridge to vegan almond croissants, Pure has something for everyone looking for a healthy option on the go.

Recent social media posts

Tomorrow’s the day!🚶💪 Over 40 of the Pure team will be walking 25km across all of London’s Bridges to raise money for ou...
13/09/2024

Tomorrow’s the day!🚶💪 Over 40 of the Pure team will be walking 25km across all of London’s Bridges to raise money for our charity partner Magic Breakfast. So far this year you have helped us donate more than 70,000 breakfasts by ordering catering from us, and we’re on a mission to reach 100,000 by the time we complete our Thames Bridges Trek! 
 
Magic Breakfast exist to ensure that no child is too hungry to learn, by offering breakfast to over 100,000 schools across England and Scotland. A fantastic cause that means a lot to everyone at Pure 💙
 
Wish us luck for tomorrow, and if you’d like to read more about our partnership with Magic Breakfast, head to the link in our bio. 
 
Our JustGiving page: https://tinyurl.com/278c8p58

If the post-summer blues have been hitting the team hard, bring some sparkle back to the office with our bright, colourf...
09/09/2024

If the post-summer blues have been hitting the team hard, bring some sparkle back to the office with our bright, colourful and flavour-packed meeting room faves.
 
We’re here for all your:
 
☕ ‘Welcome back’ coffees and pastries
🥙 Productivity-producing meeting room feasts
🥗 Extra impressive client spreads
🍪 ‘Not quite home time yet’ afternoon treats
 

Start your week strong with a perfectly balanced bowl. Packed with 31g of protein and 11 plant varieties, our Harissa Ch...
19/08/2024

Start your week strong with a perfectly balanced bowl. Packed with 31g of protein and 11 plant varieties, our Harissa Chicken Nourish Bowl is the go-to lunch for hitting your health goals. 🍗🥗
 

I’m looking for a matcha in London, Pure,Refreshing,Ceremonial Grade 💚
24/06/2024

I’m looking for a matcha in London, 
Pure,
Refreshing,
Ceremonial Grade 
💚

This Sunday is World Refill Day (as well as Father’s Day of course!) which reminds us of the importance of reducing sing...
14/06/2024

This Sunday is World Refill Day (as well as Father’s Day of course!) which reminds us of the importance of reducing single-use plastic and encouraging reusable alternatives. Water bottles at the ready…

We love seeing so many of you making greener choices with our free filtered water stations and £1 reusable cup discount. So this World Refill Day, we’re inviting our Pure family to avoid single-use plastics and coffee cups for a week, starting Sunday 16th June.

Help us spread the word and share your top tips on avoiding single-use plastics and cups ♻️

Straws at the ready 👀
17/05/2024

Straws at the ready 👀

Address

151 Shaftesbury Avenue
London
WC2H 8AL

If you're traveling by public transport, the nearest tube station to Shaftesbury Avenue is Piccadilly Circus. From there, it's just a short walk to the coffee shop and health food restaurant.

If you prefer to drive, there are several car parks in the area including NCP Car Park London Brewer Street, Q-Park Chinatown and Trafalgar Square Car Park.

Alternatively, there are also several bus stops along Shaftesbury Avenue served by multiple bus routes for those who prefer to travel by bus.

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What people say

Pure on Shaftesbury Avenue is a must-visit for anyone looking for delicious, natural food and drink in London. With an on-site kitchen at every store, Pure's food is handmade using seasonal recipes, ensuring that every dish is packed full of flavour and nutrition. The mushroom & lentil Pure bowl is a particular favourite among customers, with its mouth-watering taste leaving them wanting more. Pure also prides itself on being environmentally conscious, offering reusable cups, free water refills and recyclable packaging to help make a difference. Their new iced drinks are perfect for the summer season and their rolled omelettes are an excellent breakfast choice, providing essential vitamins and minerals to start the day off right. For those looking for brain food to power through the afternoon slump, Pure's Crunchy Tortilla Chips with Handmade Guacamole are the perfect pick-me-up. And if you're in the mood for a salad, their Chicken Caesar Salad is sure to satisfy your cravings. Overall, Pure offers a fantastic selection of health food options that are both delicious and nutritious - definitely worth checking out!

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