Recent social media posts
11/09/2026
Good & Proper Matcha — now on Ocado 🍵
House and Signature Matcha have landed. Add them to your next shop to enjoy matcha as it should be at home.
04/09/2026
Your favourite tea cocktail competition is back! 🍸
Each autumn, we dust off our cocktail shakers for The Proper Shake Up - a chance for bartenders and brewers from our partner restaurants, bars, roasters and coffee shops to put their own spin on tea-inspired cocktails, competing for top prizes in front of our judges, as well as a People’s Choice Award decided by the audience.
📅 Thursday 1st October, 6.30pm – 10pm
📍 15 Hanbury Street, London E1 6QR
Fancy shaking things up behind the bar, or an evening of drinking delicious tea-based drinks while you cheer on the competitors? Follow the link in our bio to get your tickets to attend or compete 🔗
01/09/2026
Zingy, citrusy Lemongrass is what we’ve been reaching for lately.
Light, refreshing and bright - with just enough warmth to start nudging us towards cosier brews as summer comes to a close.
25/08/2026
Matcha is one of the fastest-growing drinks on coffee shop menus, but for high-volume sites, serving matcha at pace comes with its challenges. Swipe to find out what cafes and coffee shops need to know before batching matcha →
The question we get asked most:
“Can we batch matcha ahead of service?” is one of the most common questions we hear from high volume cafes serving matcha at scale. The short answer: yes, but only with careful handling.
The gold standard:
For any café serving matcha, whisking to order remains our top recommendation and the gold standard for matcha service. It protects the flavour and vivid green colour customers expect, and the visible ritual of whisking matcha adds what we like to call ‘tea theatre’, improving customer perception of quality.
When batching makes sense:
A fresh matcha concentrate batched in-house can speed up service, improve consistency, and ease pressure during busy periods, without relying on ready-made matcha concentrates which usually contain more additives and stabilisers than actual matcha.
The ratio we recommend:
Our recommended ratio for batching matcha is 3g matcha to 30ml water at 80°C, dosed at 30ml matcha concentrate per drink. Sieving and shaking properly are essential to ensuring a top quality end result.
The main watch-outs:
→ Colour: matcha fades when exposed to heat / oxygen.
→ Flavour: matcha’s fresh grassy notes become more bitter, stale or muted over time.
→ Separation: the powder can settle, so the concentrate needs shaking before use.
→ Storage: Must stay cold and be dated
→ Customer perception: customers value a drink more when they can see it being prepared fresh.
To keep your matcha concentrate fresh, keep it cold (ideally in the fridge), use it the same day, and shake before every single serve.
Want to talk through matcha service at your site?
DM us to get in touch - we’d love to help.
29/07/2026
Rooibos: Full-bodied, smooth and naturally honey-sweet.
Drink it as is, or add a splash of milk for a caffeine-free breakfast tea swap ☕️
On a hot day like today, pour over ice and add lemon juice, simple syrup, cucumber and strawberry for a simple Rooibos Punch🍹
24/07/2026
For the impromptu picnic - just add ice.
Iced tea doesn’t need to be complicated.
Best enjoyed with big, juicy olives, and endless share bags of crisps.
22/07/2026
The Good & Proper Matcha golden ratio.
Guaranteed to make your favourite Iced Matcha Latte everytime.
What you’ll need:
→ 3g Good & Proper House Matcha
→ 30ml hot water (80°C)
→ 150ml oat milk
→ Plenty of ice
This is matcha as it should be 🍵
17/07/2026
Tea as it should be at the the Design Museum.
If you haven’t had the chance to visit Wes Anderson: The Archives yet, now’s the time. The exhibition has been extended until 16 August.
While you’re there, stop by the Design Kitchen, where our teas are being served as part of the Courtesan au Chocolat afternoon tea. From English Breakfast and Earl Grey to green tea and herbal infusions, each is thoughtfully paired with the menu’s delicious baked creations.
See you there? 🦊
07/07/2026
Wimbledon is in full swing. If you couldn’t make it to Centre Court this year, our twist on a courtside classic is the next best thing: Rooibos Punch 🎾
Ingredients
→ 1 heaped tsp Good & Proper Rooibos (brew for 5 mins)
→ 20ml simple sugar syrup
→ 20ml lemon juice
→ 1 strawberry
→ 1 cucumber slice
→ Ice
Sweet strawberries, crisp cucumber and the mellow vanilla notes of Rooibos come together in a drink that’s nostalgic, refreshing and made for summer 🍓🥒
30/06/2026
Wimbledon is back.
If you’re going to watch the tennis this year, you’ll once again find Good & Proper being served by Compass Group as the official caterers of The Championships, Wimbledon 2026. Breakfast tea, green tea, herbals and iced - if you spot us, we’d love to see pics of your brews.
26/06/2026
Iced tea is firmly on the menu 🥵 Swipe to see some of the delicious ways our partners are serving up our teas around the country.
📸 Yallah Cafe Penryn - Jasmine & Sicilian Lemon and Hibiscus & Rhubarb iced teas
Federal Cafe & Bar - Chai Summer Punch special ☀️
Ozone Coffee - Miso Caramel Chocolate Hojicha + Strawberry Matcha cold foam specials 🍓
Ozone Coffee Ludgate Hill - Black Rooibos, Honey Breakfast and Jade Paloma iced tea specials 🍯
Daisy Green Collection - Hibiscus & Rhubarb iced tea 🌺
- Iced Matcha with cold foam 🍵
Charlie & Ginger - New menu board 💫
Josie’s Place - Iced Matcha Latte 🍵
Opening Hours
| Monday |
8am - 6pm |
| Tuesday |
8am - 6pm |
| Wednesday |
8am - 6pm |
| Thursday |
8am - 6pm |
| Friday |
8am - 5pm |
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What people say
Good & Proper Tea in London is a haven for tea enthusiasts seeking a premium and authentic experience. With a dedication to sourcing the finest teas from around the world, Good & Proper Tea ensures that each cup is a true delight for the senses. What sets them apart is their commitment to offering pure loose leaf teas that are carefully selected, lovingly brewed, and enthusiastically shared with their customers.
From humble beginnings brewing tea from a 1974 Citroen H van back in 2012, Good & Proper Tea has blossomed into a flagship Tea Bar, an online store, and a network of cafe and restaurant partners. Their growth is fueled by a passion for doing tea properly and providing Londoners with exceptional tea experiences.
Whether you're a seasoned tea connoisseur or just beginning to explore the world of premium teas, Good & Proper Tea offers something special that will surely stand out. Step into their inviting space and immerse yourself in the art of tea appreciation – you won't be disappointed.
