Recent social media posts
25/11/2022
is the one! Zoe who has worked at Pearl & Groove for the last 2 years has her own amazing business and she is able to make any Pearl & Groove cakes or try out her own cakes.
⚠️ 🚨⚠️IT IS NOT A GLUTEN FREE KITCHEN ⚠️🚨⚠️
…and she doesn’t use different equipment, so not suitable for coeliacs but great if not v.serious. You can discuss details with Zoe if any concerns as she knows the details on allergens. She’s based in Barnet, one man band doing her own deliveries - sometimes booking a taxi. But can’t recommend the amazing, gorgeous, talented Zoe enough!!
She also has some very cool Christmas options.
Here are some pictures of her cakes 💖
21/11/2022
💔🖤💜💙💚🧡❤️💛🤎🤍
And just like that. 👋🏼
Goodbye little shop and goodbye Exmouth Market.
Bring on the new excitements challenges and chapters (sorry bit 🧀y)
Love you all! 🪩🎂🍰4EVA
12/11/2022
😢⚠️NEWS ALERT😢⚠️
Heartbroken 💔 but I’m so sad to say that we will be closing our doors in the next week or so (just finalising legals) - so exact date to follow.
There’s a number of reasons but the main one is that I have had twins (Betsy & Reggie 🥰) and they are taking up all my time and energy and juggling cakes and babies is turning out to be too tricky, especially as we don’t live in London and can’t pop in and catch up with the team.
Other reasons being the difficulty in finding staff in this current mad climate and the forever rising costs 😩
I set up P&G in 2013, blood sweat and tears have gone into my little cake baby. I’ve worked my socks off and it’s been so incredible to meet so many of you and I feel honoured to have made cakes for you! I’m SO SAD saying goodbye for now and goodbye to our shop but it’s the right thing to do 💖.
BUT….I’m not closing the business for good. I’m just looking after my human babies for a bit. I really want to write a recipe book - that’s hopefully going to happen quite soon. But I’m hoping we’ll be able to make the P&G cakes again somewhere sometime! Please keep following for what’s to come and keep in touch 💞.
Over the years I’ve had an amazing team, incredible bakers, baristas, FOH and I’ve been lucky enough to make friends for life, and have a lot of fun at work!!
Since I’ve been a mum the team have worked so hard and I’m so incredibly grateful for everything they’ve done. Some awesome cakes 🙌🏼 and thank you for all your hard work (I know it’s been full on) and 💖 thank you 🙏
Please come down and pick up some cakes before we close 💔💖💔💖💔💖💔💖💔💖
For anyone asking we will be selling a few things like tins, moulds, utensils. We’ll be putting these on Instagram on Monday.
For all future orders - we will be in touch over the next few days.
We already miss you 😢
Thank you for EVERYTHING- you’ve been perfect 🤩
😢😢😢😢😢😢😢😢😢😢😢😢😢
02/11/2022
YUMMMM!! 😋 Isn’t she beautiful? 🌸
11/08/2022
Exciting position at Pearl & Groove! 💗
We’re on the hunt for a talented, creative pastry chef to join the team!
If you think you’ve got what it takes to be a P&G babe then DM us or send us your cv to [email protected] 🌸🌸
Share the love, tell your friends and together we can find the perfect person to make the dream cakes! ✨✨
29/07/2022
Let’s get GROOVY, not MOODY! 🌸
Seize that early morning wake up with a cup of freshly ground coffee and treat your taste buds to a spongey, soft, sumptuous piece of….CAKE 🍰.
Now you’re sure to get some work done and be thriving all day long 📚😜
These sunny summer mornings are passing by so let’s make the best of them and dance through the sweetness of our senses… 💃🏼 👄 👀
#
27/07/2022
Always and forever CAKE TIME! 🎂We made this gorgeous beauty last month for one of our lovely customers 💗 What do you think?
Thanks to one of our fab bakers for this wonderful creation! 📸
You wanna see more like this? 😏
15/07/2022
Behind the scenes….our lovely bakers being the first to try them after a baking hot day in the kitchen! 👩🏼🍳💗
Wishing you all a gorgeous and refreshing day AND we look forward to seeing you on Exmouth Market to pick your favourite! ☀️🤩
14/07/2022
A flavour explosion made with the best natural, fresh and organic fruits 😋
Your flavours for this summer are:
- Lemon 🍋
- Passion Fruit 👄
- Raspberry ❤️
- Cherry 🍒
- Blueberry 🫐
- Orange 🍊
- Strawberry 🍓
Which one is going to cool you the most….?!!! 😏😎
❤️
13/07/2022
FRUITY, FRESH AND FROZEN FABULOUSNESS 🍒🍋🍓🫐🍊
We put so much love into everything we make, even during these high temperatures 🥵, so JUST FOR YOU we have created these refreshing, yummy and homemade ice lollies! ☀️
Let us make your day bright and bring back the best of your childhood memories with these classic fruity flavours! 💗
Pick up your favourite!
Are you a tropical and passionate soul or more of a classic and sweet strawberry kind of groover? 😎☺️
01/07/2022
Here’s a new addition to the P&G sweets and treats! A gluten free cheese toastie! We know we are ridiculously sweet so we thought about adding a pinch of salt to your taste buds 😜💗 Are you down for it? We can’t wait to see you around to try it! ☀️☀️
02/06/2022
Celebrating the Queen's Platinum Jubilee!! 🇬🇧👑
Ready to come and check out what we have baking in the oven for you?
We have lots of lovely themed jubilee mini loaves, victoria sponge cakes, flapjacks, strawberries and cream cups and so much more! All ready to fill your mouth and delight your senses!
Come order yours, they’re waiting for ya!
Address
30 Exmouth Market
London
EC1R 4QE
To get to the location on Exmouth Market in London, you can take public transport via the Farringdon Station or Angel Station. From Farringdon Station, walk down Turnmill Street and continue straight onto Clerkenwell Road. Turn right onto Rosebery Avenue and then left onto Exmouth Market. Alternatively, from Angel Station, walk south down Islington High Street until you reach Pentonville Road. From there, turn right onto Exmouth Market.
If driving, there are a few parking options nearby including Exmouth Market Centre Car Park and Farringdon Station Car Park. However, please note that parking in London can be challenging and expensive so it may be more convenient to rely on public transport instead.
Opening Hours
| Monday |
8:30am - 5pm |
| Tuesday |
8:30am - 5pm |
| Wednesday |
8:30am - 5pm |
| Thursday |
8:30am - 6pm |
| Friday |
8:30am - 5pm |
| Saturday |
9am - 5pm |
| Sunday |
11am - 5pm |
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What people say
Pearl & Groove is a must-visit cupcake shop and gluten-free restaurant located in Exmouth Market, London. This charming little bakery offers classic flavors with a P&G twist that will leave you wanting more. But what sets Pearl & Groove apart from other bakeries is their commitment to creating the best gluten-free cakes in London.
Their celebration cakes, desserts, proper puddings, brunch and coffee are all made with love and care. Founder Serena started Pearl & Groove from her London flat in 2013, and since then has taken her delicious treats to festivals all over the UK, created wedding cakes and catered for lots of events, markets, wholesale and more.
In 2016, Serena's dream of opening up her own shop came true and now the bustling Portobello Road shop is filled with cakes, cookies tarts and puddings that are all absolutely delicious! Some healthier than others but all equally scrumptious.
Fun fact: Pearl & Groove are actually the nicknames of founder Serena’s parents (very cute, right?). They are two people who care about health and well-being which has clearly carried through as a passion for Serena.
So if you're looking for a place to indulge in some guilt-free treats or just want to satisfy your sweet tooth cravings without compromising on taste or quality, head over to Pearl & Groove on Exmouth Market. You won't be disappointed!
