Recent social media posts
04/06/2026
Meet the new summer cake collection at PAUL UK ☀️
From floral elegance to tropical flavours and berry-filled classics, our new seasonal cakes are here to make every summer celebration extra special.
🌿 Lavender & Honey Cake
Light sponge layered with honey Chantilly cream, lemon zest compote and delicate lavender syrup, finished with rose petals for the ultimate summer elegance.
🥭 Passionfruit & Coconut Mousse Cake
A tropical dream with light coconut mousse, mango passionfruit mascarpone centre, glossy passionfruit glaze and white chocolate curls.
🍓 Summer Berry Charlotte
Our bestselling Charlotte reimagined with layers of fresh strawberries, raspberries and blueberries, topped with strawberry glaze and delicate sugar decoration.
🍇 Summer Fruit Cheesecake
Light, creamy cheesecake finished with vibrant seasonal fruits and a glossy apricot glaze — perfect for sunny gatherings.
🔥 Basque Cheesecake
Inspired by the famous dessert from San Sebastián, with a creamy vanilla centre and beautifully caramelised burnt top.
Which one are you trying first? 👀🍰
03/06/2026
A piece of France, fresh out of the oven for you 🥖 Come by one of our London locations to be transported to a Parisian cafe.
02/06/2026
Tuesday commute survival reward unlocked ☕🥐
If you made it in today, you’ve earned this one.
Purchase any pastry or cake after 10am and enjoy a free coffee on us.
Because surviving a London Tube strike deserves a little treat 🤝
28/05/2026
Sip Into Summer with PAUL UK ☀️
Cool down with our refreshing new summer drinks collection — vibrant flavours, plenty of ice and the perfect pick-me-up for sunny days!
💚 Matcha Coconut Cooler
A refreshing blend of earthy matcha and creamy coconut for the ultimate summer chill.
🍓 Wild Strawberry Cooler
Bright, fruity and refreshingly sweet with juicy strawberry flavour in every sip.
🤎 Caramel Espresso Cooler
Bold espresso paired with smooth caramel and served ice cold for the perfect summer coffee fix.
Which cooler are you sipping first? 👀🧊
26/05/2026
Good Morning London 🥐
23/05/2026
The flowers may fade, but the cravings won’t 🌸
Only two days left to try our flower-shaped Frasier and Craquant creations before Chelsea Flower Week ends.
Coffee, cake, and a little Chelsea magic!
22/05/2026
Summer has landed at PAUL!
Sunny days call for something fresh, cooling, fruity and a little sweet. Well, we’re pleased to tell you that our summer menu ticks all those boxes! Pop into a PAUL near you this week and sample some of our new range.
Need recommendations? Here’s few personal favourites from the PAUL UK marketing team:
The Ham, Brie & Apple Baguette 🍎
The Wild Strawberry Cooler 🍓
The Artichoke & Puy Lentil Salad 🥗
The Lemon Raspberry Éclair 🍋
21/05/2026
Our King’s Road store is in full bloom!🌸
A big thanks to for dressing our space so beautifully for this week’s Chelsea Flower Show.
To celebrate, we’ve given two of our most popular cakes a floral upgrade. Pop in this week to taste our flower-shaped Frasier and Craquant cakes.
19/05/2026
It's British Sandwich Week! 🥖 Come celebrate with us by picking up a classic french baguette from PAUL
14/05/2026
We asked some of our team members what their perfect pairings are at PAUL and these were there answers! 🥐 What’s yours?
12/05/2026
Why not grab a treat to sweeten up your evening commute? 🍰
07/05/2026
Which PAUL pastry are you choosing? 🥐
1. Pain au Chocolat
2. Gourmandise
3. Chausson Pomme
4. Tartelette Fine Pomme
30/04/2026
Our Strawberry Tartelette is a favourite for good reason 🍓 What's your go to PAUL item?
28/04/2026
Our 5 to 9 before your 9 to 5 🥐 While you're getting ready to head out the door, we're hard at work creating fresh pastries for you to pick up along your commute!
24/04/2026
Learn more about how bread is made at PAUL 🍞 This time, we're talking all about artisinal bread making methods.
17/04/2026
We take pride in our handcrafted approach to baking, with traditions and methods going back to 1889 🥐
15/04/2026
A moment of appreciation for our citron tartlette 🍋
13/04/2026
Open up a PAUL store with us! Our incredible team at our central bakery starts the baking process very early in the morning, and we finish the rest in each store. This insures all of our delicious items are baked fresh for you every single day. 🥐
10/04/2026
PAUL store highlight ✨ Our St. Paul location is a favourite for many reasons, but it's hard to top our incredible view of St Paul's Catherdral. You can enjoy the view from one of our many outdoor tables, or the second story windows, making it a great place for a catch up with friends or a coffee break before heading off to see the rest of London's iconic sights.
Which is your favourite PAUL UK store?
06/04/2026
Our new Vien of the month has arrived - Triple Chocolate Brioche! 🍫
With a limited number available each day, plan to come by your local store early to grab one for only £2!
03/04/2026
Easter celebrations are about to be in full bloom 🌸 Come try our special new items before they're gone!
01/04/2026
Celebrate world sourdough day with us! 🍞
Our sourdough is always made fresh with no perservatives or additives, just the essential ingredients to make a truely perfect loaf.
30/03/2026
Make Easter celebrations a piece of cake 🍰 Enjoy our Easter range for a limited time 🐰
Available in store and online for delivery and pick up!
27/03/2026
Another look behind the bread at PAUL 🍞
PAUL opened it's first store in 1889, and passed artisianal recipes down throughout the generations to where we are now.
We pride ourselves in continuing to make traditional artisianal bread, always freshly made for you.
25/03/2026
Easter is just around the corner and we have some delicious surprises ready to be uncovered! 🐰 🌸 Keep an eye out for our Easter range arriving in stores and online 30 March!
Address
29 Bedford Street
London
WC2E 9ED
For public transport, the nearest tube station is Covent Garden Station, which is a 5-minute walk away. Alternatively, Leicester Square and Charing Cross Stations are both within 10 minutes walking distance.
If driving or parking, there are no on-site car park facilities. However, the closest car parks are NCP Car Park London Covent Garden and Upper St Martin's Lane NCP. Both are within a 5-minute walk of the destination. Additionally, limited metered street parking may be available in the surrounding area.
Opening Hours
| Monday |
7am - 9:30pm |
| Tuesday |
7am - 10pm |
| Wednesday |
7am - 10pm |
| Thursday |
7am - 10pm |
| Friday |
7am - 10pm |
| Saturday |
8am - 10pm |
| Sunday |
8am - 9:30pm |
Alerts
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What people say
PAUL Bakery, Patisserie, Café and Restaurant on Bedford Street in London is a must-visit for anyone who loves delicious food. Their Spring Summer menu has just arrived, and it's full of fresh and exciting options that are perfect for the warmer months. From refreshing salads to seasonal sandwiches, there's something for everyone to enjoy.
One standout item on the menu is the Asian-Style Salmon Bun, which is mouth-wateringly good. Another highlight is the Camembert & Tomato Chutney Sandwich, which is creamy and packed with flavour. And if you're looking for something lighter, their Vegan Mezze salad is a winning combination of hummus, falafel and vegan minced lamb.
But it's not just about the food at PAUL - their freshly baked artisan bread is also irresistible. Made daily in their bakeries using natural yeast and sea salt with no additives or preservatives, it's clear that they take great pride in their craft.
And if you're planning a picnic this summer, PAUL has got you covered with their ready-made picnic platters to share. From gourmet pastries and tarts to succulent sandwiches and savoury platters, they've curated a selection of delightful treats that are perfect for enjoying al fresco.
Overall, PAUL Bakery, Patisserie, Café and Restaurant on Bedford Street is a fantastic spot for anyone looking for delicious food made with care and attention to detail. Whether you're popping in for a quick bite or planning a picnic with friends and family, you won't be disappointed by what they have to offer.
