Recent social media posts
26/10/2026
break fast. leave crumbs.
chocolate. sourdough. a morning ritual worth ripping into.
our golden sourdough pastries: croissant level fluffiness, buttery layers, silky chocolate ganache.
…but these are not just for breakfast. enjoy all day, every day. 🍫
26/10/2026
break fast. leave crumbs.
chocolate. sourdough. a morning ritual worth ripping into.
🍫
24/10/2026
crosstown: through your lens.
there’s nothing we love more than seeing our community tuck into a sourdough doughnut or two. but what’s your favourite occasion for a crosstown fix? ➡️
pre night out? crosstown.
(nothing lines the stomach like sourdough)
night in? crosstown.
get cosy. 🐻
girls night? crosstown.
besties that eat together (💅🏻) together, stay together.
important work meeting? crosstown.
nothing wins clients over like a six pack.
coffee run? crosstown.
for your coffee, matcha + mid afternoon sweet fix. 🏃🏻♀️
on the go? crosstown.
making commutes a little sweeter.
celebration? crosstown.
give the gift of craft. ❤️
visiting a market? crosstown.
find us at different markets around London every day of the week. your sweet sourdough fix may be closer than you think.
sightseeing? crosstown.
matcha + strawberry 🤝 walking tour fuel
22/10/2026
cocoa sourdough has a habit of playing hard to get.
so we brought it out for halloween, filled it with our handcrafted raspberry compote + dressed it in raspberry glaze. meet raspberry mummy. a rare sighting. a very good bite.
also available in doughbites, for those with smaller haunts.
our halloween range is available for a limited time only. you know what to do. 👹
20/10/2026
say hello to dasha. our truck is parked up at regent’s place, under 10 minutes from euston station + regent’s park.
we’re serving sourdough doughnuts, coffee + matcha seven days a week. a very good reason to leave your desk, if you ask us. 🍩
mon–fri 8am–7pm
sat–sun 10am–6pm
come say hi: what3words: ///across.sparks.agents ✖️
15/10/2026
some new creepy creations seem to have snuck into stores after dark…👀
three limited edition drops for the kids, the sweet tooths, and the ones who’ll never grow out of spooky szn ✖️
🍵 sourdough matcha monster (VE)
❤️🩹 sourdough raspberry mummy (VE)
…also available as dough bites.
🕷️ pumpkin de leche spider
get your claws in. available NOW.
12/10/2026
sourdough compatibility > star sign compatibility. 🪐
peanut butter & blackcurrant + iced latte
biscotti + matcha
milk chocolate truffle + iced americano
drink + sourdough doughnut bundles. all day, every day, from £7.50.
so, what’s your type?
09/10/2026
cake doughnuts don’t come around often. so yes, this one got the full photoshoot.
dulce de leche. get closer.
closer.
the muse.
the pumpkin dulce de leche cake doughnut. limited edition, extremely photogenic + available now for a very limited time. 🎃
05/10/2026
just a little something sweet (x3).
for the smaller appetites, the quick coffee stops, the ‘i’m trying to be good’ days + the very sensible decision to try one of each.
our sourdough doughbites come in strawberry + chocolate, peanut butter + blackcurrant, classic vanilla custard or sri lankan cinnamon.
tiny, but doing a lot. 😇
01/10/2026
happy international coffee day.
but this is our daily grind.
smooth, silky, rich.
join us for your next coffee break. ☕️
28/09/2026
your week in sourdough starts here.
monday, meet your soft spot: sri lankan cinnamon.
a little crunch for your tuesday: biscotti, meet sourdough.
pb + blackcurrant. the midweek plot twist.
milk chocolate truffle. thursday’s looking dangerously good.
matcha + strawberry. clocking out, with excellent taste.
weekend plans: follow the sugar crumbs.
cinnamon scroll. take it slow; take the last bite.
25/09/2026
fresh from the farm shop’s fruit + veg aisle. sort of.
our autumn doughnuts are crafted with actual apple, rhubarb + pumpkin.
pumpkin dulce de leche: cake dough.
apple crumble: sourdough.
rhubarb + custard: sourdough.
consider this your seasonal shop. which are you picking up first? 🍂
24/09/2026
new season. slower pace.
our autumn range has landed in stores, crafted for slow moments + full of the comforting flavours the season calls for.
think pumpkin cake spiced with nutmeg, cinnamon + ginger, finished with creamy dulce de leche. rosy rhubarb + raspberry with vanilla buttercream. bramley apple compote, zanzibar cinnamon + golden crumble.
available now. get comfy. 🍎
21/09/2026
good morning
from our chocolate sourdough pastry
& your go-to coffee order.
mondays made better (bareable). bundle up for £4.50. ☕️🍫
Address
4 Broadwick Street
London
W1F 0DA
The doughnut shop is located on Broadwick Street in the Soho area of London. The nearest underground station is Oxford Circus, which is a 5-10 minute walk from the shop. Alternatively, there are several bus stops nearby, including the ones at Carnaby Street and Regent Street. If you are planning to drive, there are several parking garages in the area, with the closest options being NCP on Brewer Street or Q-Park on Poland Street. However, please note that driving through central London can be challenging and parking can be expensive. It's recommended to take public transport instead.
Opening Hours
| Monday |
9am - 8pm |
| Tuesday |
9am - 8pm |
| Wednesday |
9am - 8pm |
| Thursday |
9am - 8pm |
| Friday |
9am - 9pm |
| Saturday |
10am - 9pm |
| Sunday |
10am - 8pm |
Alerts
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What people say
Crosstown - Soho, located on Broadwick Street, is a must-visit doughnut shop in London. The shop offers a wide variety of delicious doughnuts that are sure to satisfy any sweet tooth. Crosstown - Soho also has a strong social media presence and frequently hosts exciting events and collaborations with other businesses. Recently, they teamed up with Shoreditch Nails to offer customers free manicures and doughnuts in celebration of a special day. Additionally, their homemade raspberry jam doughnut is a classic favorite among customers. For those looking to add some sweetness to their events, Crosstown - Soho offers tiered stands that make for an impressive centerpiece. Overall, Crosstown - Soho is the perfect destination for anyone looking for high-quality doughnuts and a fun experience in London.
