Recent social media posts
24/06/2026
your classic crosstown pairing.
og raspberry jam + iced latte. always hits. ❤️
for heatwave coffee runs, commutes and everything in between.
doughnut + drink, £7.50. all day every day.
go on, make it a ritual.
22/06/2026
BOTANARCHY has entered the chat.
✨ lavender crème brûlée: crisp, crackable caramelised sugar glaze – just like the original dessert – along with delicately piped meringue and a dusting of dried lavender seeds and petals. Inside, a rich custard.
🍑 apricot & elderflower: elderflower-infused icing with a sprig of edible white alyssum flower on top, nestled among chopped apricot. Inside, a tangy apricot compote.
both sourdough. both plant based.
build your box of 6 or 12 or pick a solo icon.
in stores & online NOW for a limited time only.
17/06/2026
it’s a craft.
hand rolled.
hand glazed.
hand filled.
hand piped.
every doughnut, every day. 🎨
15/06/2026
FATHER’S DAY SIX PACKS. 👔
not the gym kind. the good kind.
for dads, father figures, and anyone who deserves a proper treat. 🍩
order a box of six or twelve for london delivery until saturday 20th, or collection from all stores until sunday 21st.
12/06/2026
dripping into the weekend. 🌞
get the scoop & cool down with our ice cream selection this sunny weekend.
battersea power station. greenwich. cambridge. oxford.
scoop, lick, repeat. 👅
10/06/2026
something fruity is crafting.
apricot. elderflower. lavender. crème brûlée.
a little floral, a little chaotic, very botanarchy.
dropping sooner than you think...🍑👀✨
08/06/2026
with us, mondays look like this: 🍵🫐🍪☕️🍩
£4.95 pastry + drink
£2 matcha (before 2pm)
£7.50 doughnut + drink
finishing off with a cookie for luck.
sourdough fuelled, always.
05/06/2026
PB & J…but better? 🍇🥜
celebrate national (sourdough) doughnut day with a classic.
vegan sourdough filled with a sharp blackcurrant compote, coated in a deep roasted peanut butter glaze, and finished with crunchy roasted peanuts.
handcrafted daily & part of our core range for a reason.
hot take: this > traditional PB&J. Agree? 👇
01/06/2026
national doughnut day.
..but let’s make it national sourdough doughnut day.
this friday, on june 5th, every shop will be ready for the occasion: scratch cards, surprises & seriously good doughnuts.
Come & claim your doughnut destiny 🍩✨
29/05/2026
you’ve met baby s**o.
now it’s your turn.
we’re giving one of you the chance to adopt your own sourdough starter baby - raised from ours, ready to become yours. official adoption paperwork included.
convince us you’re responsible enough to care for a sourdough starter, and we’ll be choosing who we think sounds like the most deserving parents.
GO.👇
Address
4 Broadwick Street
London
W1F 0DA
The doughnut shop is located on Broadwick Street in the Soho area of London. The nearest underground station is Oxford Circus, which is a 5-10 minute walk from the shop. Alternatively, there are several bus stops nearby, including the ones at Carnaby Street and Regent Street. If you are planning to drive, there are several parking garages in the area, with the closest options being NCP on Brewer Street or Q-Park on Poland Street. However, please note that driving through central London can be challenging and parking can be expensive. It's recommended to take public transport instead.
Opening Hours
| Monday |
9am - 8pm |
| Tuesday |
9am - 8pm |
| Wednesday |
9am - 8pm |
| Thursday |
9am - 8pm |
| Friday |
9am - 9pm |
| Saturday |
10am - 9pm |
| Sunday |
10am - 8pm |
Alerts
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What people say
Crosstown - Soho, located on Broadwick Street, is a must-visit doughnut shop in London. The shop offers a wide variety of delicious doughnuts that are sure to satisfy any sweet tooth. Crosstown - Soho also has a strong social media presence and frequently hosts exciting events and collaborations with other businesses. Recently, they teamed up with Shoreditch Nails to offer customers free manicures and doughnuts in celebration of a special day. Additionally, their homemade raspberry jam doughnut is a classic favorite among customers. For those looking to add some sweetness to their events, Crosstown - Soho offers tiered stands that make for an impressive centerpiece. Overall, Crosstown - Soho is the perfect destination for anyone looking for high-quality doughnuts and a fun experience in London.
