Recent social media posts
07/09/2026
warning: extreme tongan vanilla glaze. swipe responsibly.
a proper chia-seed-infused-sourdough slam dunk.
drip. admire. let the glaze do its thing.
signed with a✖️before heading a’cross-town.
craving? yep. we thought so.
02/09/2026
september means one thing: layers. 🍂
sourdough layers, rolled with sri lankan cinnamon. our cinnamon scroll: a fan favourite for a reason.✖️
28/08/2026
so, is this what the kids call…
whimsymaxxing? 🙂↔️
bedazzled for the bank holiday weekend.
subtlety was never the brief. 💎
24/08/2026
daily essentials: ☕️🍫
bag. pods. scent. lippy. something iced. something glazed. something sourdough.
the cult combo: any drink + a doughnut for £7.50, all day, every day.
22/08/2026
you’re the raspberry jam matcha to my raspberry jam lemon spritz. 🍋
both handcrafted with the same real-fruit raspberry jam you’ll find inside our doughnuts. a proper crosstown jam session.
tag your partner in jam below. we’ll treat a few pairs to a raspberry jam cold drink each, on us. 🍵
20/08/2026
the jam you ❤️ has found a way into your drink.
meet the NEW og drinks jams - a brand new way to enjoy the famous homemade crosstown raspberry jam you know + love.
crafted daily in house from real fruit, we’ve taken the same care, quality + flavour that goes into our doughnuts + stirred it into two seriously jammy drinks:
🍵 the raspberry jam matcha latte + raspberry jam lemon spritz.
real jam. real flavour. real good. 🍋
14/08/2026
come closer. 🫐
you need to try our limited edition sourdough blueberry + hibiscus doughnut before it’s too late.
plant inspired. plant based. only natural ingredients.
grab it before all the ladybirds do. 🐞
12/08/2026
something new.
something crafted.
among the first of it’s kind.
dropping next week.
❤️
10/08/2026
green doughnuts 🤝🏻 green flags
we’re currently loving the biscotti sourdough doughnut with a cappuccino. but whatever your perfect match looks like, you can build your own personal cult combo with us.
any doughnut + any drink for £7.50. all day, every day.
your ex wasn’t worth it. this is.
06/08/2026
the forecast says botanarchy. 🌺
jasmine + rhubarb and blueberry + hibiscus bring bold fruit and fragrant florals to our signature vegan sourdough, complete with scratch-made fruit compotes and a little anarchy in every bite.
pick up a six-pack, find your patch of grass and make an afternoon of it. 🫐☀️
Address
4 Broadwick Street
London
W1F 0DA
The doughnut shop is located on Broadwick Street in the Soho area of London. The nearest underground station is Oxford Circus, which is a 5-10 minute walk from the shop. Alternatively, there are several bus stops nearby, including the ones at Carnaby Street and Regent Street. If you are planning to drive, there are several parking garages in the area, with the closest options being NCP on Brewer Street or Q-Park on Poland Street. However, please note that driving through central London can be challenging and parking can be expensive. It's recommended to take public transport instead.
Opening Hours
| Monday |
9am - 8pm |
| Tuesday |
9am - 8pm |
| Wednesday |
9am - 8pm |
| Thursday |
9am - 8pm |
| Friday |
9am - 9pm |
| Saturday |
10am - 9pm |
| Sunday |
10am - 8pm |
Alerts
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What people say
Crosstown - Soho, located on Broadwick Street, is a must-visit doughnut shop in London. The shop offers a wide variety of delicious doughnuts that are sure to satisfy any sweet tooth. Crosstown - Soho also has a strong social media presence and frequently hosts exciting events and collaborations with other businesses. Recently, they teamed up with Shoreditch Nails to offer customers free manicures and doughnuts in celebration of a special day. Additionally, their homemade raspberry jam doughnut is a classic favorite among customers. For those looking to add some sweetness to their events, Crosstown - Soho offers tiered stands that make for an impressive centerpiece. Overall, Crosstown - Soho is the perfect destination for anyone looking for high-quality doughnuts and a fun experience in London.
