Recent social media posts
23/06/2026
Introducing our new illy Affogato served in an edible cup and we’re giving away 600 for FREE to celebrate! 🍨☕️🇮🇹
We’ve partnered with to serve the ulimate affogato. Made with a shot of illy’s velvety espresso, a scoop of our signature Buontalenti gelato and served in an edible wheat cup.
We’ll be giving away 50 free affogatos this weekend at each of our shops from Saturday 27th June. To get yours simply say ‘Ciao, io amo l’affogato’ at the counter 🍨☕️❤️
If you miss out, don’t worry we’ll be serving this limited-edition affogato all summer long!
*Excluding Cargo Market Halls, The Italian Corner and Ilford. 50 free affogatos will be served on a first come first served basis per shop, and will be available until Sudnay 28th June or until they run out.
22/06/2026
Stay safe and cool London, it’s going to be a scorcher tomorrow 🔥🍦
☀️🔥☀️
18/06/2026
Badiani is at Taste of London giving you a sneak preview of our new affogato served in an edible cup! ☕️🍨
We’ve partnered with to serve the ulimate affogato. Made with a shot of illy’s velvety espresso, a scoop of our signature Buontalenti gelato and served in an edible wheat cup.
If you’re heading to Taste of London this week, stop by and give it a try, or wait until the official launch on Saturday 27th June!
15/06/2026
Our new Affogato Iced Lattes have just dropped onto our summer menu 😎
🍒 Black Cherry & Buontalenti: black cherry sauce with Buontalenti gelato
🍌 Banana & La Dolcevita: banana sauce and La Dolcevita gelato
🍓 Double Strawberry: strawberry sauce and strawberry gelato
Which one are you trying first?
londondessert
11/06/2026
Introducing our new Stracciatella Mango gelato made in collaboration with Sunglass Hut 🥭🍫😎
Head to the Sunglass Hut pop up in Covent Garden by the end of the weekend for a free cup of this sensational new summer flavour.
Paolo’s classic Stracciatella gelato has been given a summer makeover with the addition of a rich and fruity mango sauce, and topped with a layer of dark chocolate for the ultimate summer twist on an Italian classic.
Can’t make it to the pop-up? It will be available in our shops at Covent Garden, Chelsea and Westfield White City from today 🥭🍫
#
21/05/2026
The Buontalenti Bike is officially on the road 🚲🍨
For the next few days, we’re travelling across London giving away FREE cups of our iconic Buontalenti gelato.
📍 Central London — Thursday 21 May (finished for the day)
📍 Canary Wharf — Friday 22 May
📍 Hampstead — Saturday 23 May
Plus, one lucky person each day will win FREE gelato for the whole month of July if they find our lucky winner golden sticker 🍦🎉
Track us live through our app (link in bio), find the bike, catch us if you can… and get your free scoop. Available while stocks last.
19/05/2026
🚨 FREE GELATO IN LONDON, CATCH US IF YOU CAN 🚨
This week, we’re taking on Buontalenti Bike on the road 🚲 🍨
From 21–23 May, the Badiani Buontalenti Bike will be travelling across London, giving away free cups of our iconic Buontalenti gelato.
📍 Central London: Thursday 21st May
📍 Canary Wharf: Friday 22nd May
📍 Hampstead: Saturday 23rd May
One lucky person per day will also win free gelato for an entire month of July 🍨🎉
Track us live through our app (link in bio), catch us if you can and get free gelato 📱
14/05/2026
Millennial Vs Gen Z on our new Mango Shock 🥭
13/05/2026
Millennial Vs Gen Z Pinguino launch 🥭
11/05/2026
Manifesting a Sorbet Summer by adding a new edition to the menu: Forest Fruits 🫐🍓😎
Address
Unit SU0203, Ground Level, The Square Entrance, Westfield White City
London
W1 27H
Public Transport:
- Take the Tube to Leicester Square station and exit onto Charing Cross Road.
- Walk south on Charing Cross Road until you reach The Square Entrance.
Driving/Parking:
- Drive towards central London and follow signs for Leicester Square.
- There are several car parks in the area, such as the Q-Park Chinatown or the NCP Shaftesbury Avenue, where you can park your vehicle.
- From the car park, walk to The Square Entrance.
Alerts
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What people say
Badiani1932 at The Square Entrance in London is a delightful ice cream shop that has captured the hearts of many with its delectable offerings. Their social media presence showcases the creativity and passion that goes into their products, making them stand out in the crowded dessert scene.
One of the highlights is their Veggie Platter, Pomodoro Gnocchi, and Sorbet trio, offering a unique and satisfying three-course meal for those looking for a vegan-friendly option. This demonstrates their commitment to catering to diverse dietary preferences without compromising on taste or quality.
The heart-shaped Pinguinos are a true crowd-pleaser, perfect for adding a touch of sweetness to any celebration. Encased in luxurious Italian white and dark chocolate, these treats are not only visually appealing but also a delight for the taste buds. The affordability of these treats makes them accessible to all, whether you're treating a loved one or indulging in some self-love.
Additionally, Badiani1932's dedication to quality is evident in their signature Buontalenti gelato, which promises a rich and authentic Italian experience with every scoop. The team's holiday message reflects their gratitude towards their customers, showing that they value the support they receive throughout the year.
Overall, Badiani1932 at The Square Entrance is more than just an ice cream shop; it's a destination where innovation meets tradition, creating memorable experiences through their delicious offerings. Whether you're craving a refreshing sorbet or indulging in a decadent gelato treat, Badiani1932 is sure to satisfy your sweet tooth and leave you wanting more.
