Recent social media posts
26/10/2026
What does your illy coffee order say about you? ☕️👀
There’s only ONE WEEK left to grab your £2 hot coffee! Offer ends 31st October, so make the most of it while you can! 🤎
*Available to enjoy in-shop or to take away. Coffees include: espresso, americano, latte, cappuccino, flat white and macchiato. Available at all Badiani shops excluding Mercato Metropolitano Mayfair, Elephant & Castle, Wood Wharf and Cargo Canary Wharf.
23/10/2026
Our shop at Westfield White City has had a glow up! ✨☕️
Stop by any of our shops before the end of October and treat yourself to one of our house-made hot coffees for just £2 each!
*Available to enjoy in-shop or to take away. Coffees include: espresso, americano, latte, cappuccino, flat white and macchiato. Available at all Badiani shops excluding Mercato Metropolitano Mayfair, Elephant & Castle, Wood Wharf and Cargo Canary Wharf.
22/10/2026
She’s an icon, she’s a legend and she’s back - our classic Italian Hot Chocolate ✨🫶
Rich, thick, and traditional Italian Cioccolata Calda. Served with or without whipped cream and a Badiani wafer.
15/10/2026
The temperature is about to dip, but gelato season never ends 🫶
🍁
14/10/2026
We’ve just added a few new crepes to our Autumn menu, and the Lotus with biscoff crumbs and caramel sauce is not to be missed. 🍂
If you want to go all out, you can even add a scoop of your favourite gelato 😉
05/10/2026
Something cute and spookie has just launched for October 👻
Our new Iced Moka with ghost marshmallows is all treat and no tricks. Available until the end of October 🎃
29/09/2026
And our Birthday flavour is... Cinnamon Bun! 🎉
Suggested by Sualeha, Cinnamon Buns are one of the most popular sweet treats in London right now, so we knew they would make the ideal flavour to celebrate our 94th birthday.
Ideal for autumn, this creamy cinnamon-spiced gelato is strewn with pieces of real cinnamon bun with ripples of cinnamon sugar sauce throughout, and topped with icing and more pieces of cinnamon bun 😋
Stocks are limited, so stop by and try while it lasts, and don’t forget we are giving you 30% off everything when you spend £20 in shop or online with Embargo today 🥳🎉
28/09/2026
30% Off Everything 🎉
To celebrate our 94th birthday, we are giving you 30% off everything when you spend £20 in shop or online with Emabargo on Tuesday 29th September. 🥳
Use code BIRTHDAY30 to redeem on
*Excluding Mercato Metropolitano Mayfair, Elephant & Castle, Wood Wharf and Market Halls Victoria and Canary Wharf.
22/09/2026
One final Bottomless Gelato & Pizza night to celebrate 10th Birthday 🍨🍕🥂
When: Thursday 24th September 6pm-8pm
Where: The Italian Corner , 42 Newington Causeway, London SE1 6DR
What: Bottomless pizza slices from Chef Massimo and bottomless piccolo cups of gelato from plus a complimentary glass of prosecco on arrival 🎉
🎟 Tickets are £16.50 + booking fee through using the link in our bio!
londonfoodies
21/09/2026
When the Italian team comes to town…🎥🇮🇹
15/09/2026
Seasons change, and so do our flavours. We’re currently in our Dark Chocolate and Pear Sorbet season. 🍫🍐🍁
Try it and thank us later 😉
08/09/2026
The only question that matters when it comes to gelato: cup or cone? 🍨🍦
01/09/2026
Choose our 94th Birthday Gelato flavour! 🎉🍨
Tell us your dream flavour suggestions, and we’ll pick one to make and serve in our shops on our 94th Birthday on 29th September!
If your flavour is chosen, you’ll win a full 5kg pan of it to enjoy at home!
To enter, simply visit one of our shops and scan the QR code or click the link in our bio and enter your dream flavour. You’ll then get a chance to spin the Badiani Birthday wheel to win a chance of a free gelato, coffee or pinguino along with various other prizes! 🥳🎂
*T&C’s only entries made through our dedicated website will be included, and all entries must be submitted by 20th September to be considered.
27/08/2026
We are absolutely not really ready for summer to end, but we are very excited about our Autumn lineup. Salted Butter Caramel anyone? 🍂🤎🍨
20/08/2026
Our Dark Chocolate Venezuela is back in select shops 🍫❤️
Created by Paolo Pomposi, and made with 72.74% “Venezuela” cocoa, this rich and decadent dark chocolate gelato is surprisingly a sorbet. Made without dairy, it’s naturally vegan and a firm favourite with chocolate lovers.
📍 Available at Westfield White City, Chelsea and Covent Garden.
Address
Unit SU0203, Ground Level, The Square Entrance, Westfield White City
London
W1 27H
Public Transport:
- Take the Tube to Leicester Square station and exit onto Charing Cross Road.
- Walk south on Charing Cross Road until you reach The Square Entrance.
Driving/Parking:
- Drive towards central London and follow signs for Leicester Square.
- There are several car parks in the area, such as the Q-Park Chinatown or the NCP Shaftesbury Avenue, where you can park your vehicle.
- From the car park, walk to The Square Entrance.
Alerts
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What people say
Badiani1932 at The Square Entrance in London is a delightful ice cream shop that has captured the hearts of many with its delectable offerings. Their social media presence showcases the creativity and passion that goes into their products, making them stand out in the crowded dessert scene.
One of the highlights is their Veggie Platter, Pomodoro Gnocchi, and Sorbet trio, offering a unique and satisfying three-course meal for those looking for a vegan-friendly option. This demonstrates their commitment to catering to diverse dietary preferences without compromising on taste or quality.
The heart-shaped Pinguinos are a true crowd-pleaser, perfect for adding a touch of sweetness to any celebration. Encased in luxurious Italian white and dark chocolate, these treats are not only visually appealing but also a delight for the taste buds. The affordability of these treats makes them accessible to all, whether you're treating a loved one or indulging in some self-love.
Additionally, Badiani1932's dedication to quality is evident in their signature Buontalenti gelato, which promises a rich and authentic Italian experience with every scoop. The team's holiday message reflects their gratitude towards their customers, showing that they value the support they receive throughout the year.
Overall, Badiani1932 at The Square Entrance is more than just an ice cream shop; it's a destination where innovation meets tradition, creating memorable experiences through their delicious offerings. Whether you're craving a refreshing sorbet or indulging in a decadent gelato treat, Badiani1932 is sure to satisfy your sweet tooth and leave you wanting more.
