Recent social media posts
08/09/2026
The only question that matters when it comes to gelato: cup or cone? 🍨🍦
01/09/2026
Choose our 94th Birthday Gelato flavour! 🎉🍨
Tell us your dream flavour suggestions, and we’ll pick one to make and serve in our shops on our 94th Birthday on 29th September!
If your flavour is chosen, you’ll win a full 5kg pan of it to enjoy at home!
To enter, simply visit one of our shops and scan the QR code or click the link in our bio and enter your dream flavour. You’ll then get a chance to spin the Badiani Birthday wheel to win a chance of a free gelato, coffee or pinguino along with various other prizes! 🥳🎂
*T&C’s only entries made through our dedicated website will be included, and all entries must be submitted by 20th September to be considered.
27/08/2026
We are absolutely not really ready for summer to end, but we are very excited about our Autumn lineup. Salted Butter Caramel anyone? 🍂🤎🍨
20/08/2026
Our Dark Chocolate Venezuela is back in select shops 🍫❤️
Created by Paolo Pomposi, and made with 72.74% “Venezuela” cocoa, this rich and decadent dark chocolate gelato is surprisingly a sorbet. Made without dairy, it’s naturally vegan and a firm favourite with chocolate lovers.
📍 Available at Westfield White City, Chelsea and Covent Garden.
17/08/2026
She’s giving cheesecake realness 🫶
Creamy cheesecake gelato, tangy passionfruit sauce and golden crumbly chunks of biscuit. Have you tried it yet?
13/08/2026
Say Ciao to our new Cafe Crema, Italy’s answer to the iced coffee! ☕️🇮🇹
Made with , it’s cold, creamy, soft and sweet and its the velvetiest coffee you will ever drink.
So do as the Italians do, and stay cool with Cafe Crema! 😎
*Available at our shops in Covent Garden, Chelsea, Mayfair, Wood Wharf and Cabot Place
30/07/2026
Did somebody say Cheesecake? 🧀🍨
We’ve taken one of our most popular flavours and given it centre stage in our treats freezer. Our new Cheesecake jars are made with layers of crushed biscuit crumbs, a smooth cheesecake-style gelato and topped with a crunchy lemon or rich Biscoff spread for the ultimate creamy and crunchy combo!
Which one are you trying first? 🍋🍪
27/07/2026
Our new limited-edition White Chocolate Exotic is made with a creamy white chocolate base and topped with a sweet and spicy sauce with light hints of mango, ginger, and pink pepper. It’s a creamy and tropical treat!
23/07/2026
Why choose between gelato and wine when you can have both🍷🍨
FIRSTGLASS and Badiani Gelato make the perfect pairing for an authentic taste of Florence this summer 🇮🇹
We’re delighted to offer a range of First Glass wines in select shops. Not only do they come in an individual glass-sized portion. They also pair perfectly with our gelato and sorbets: We recommend:
❤️Avvoltore & Coffee Gelato
🤍White Window & Mango Sorbet
🩷Petalo Amore & Raspberry Sorbet
🤎Vin Santo & Salted Caramel
Available at Chelsea, Mayfair, Angel and Hampstead and coming soon to Covent Garden and our delivery platforms.
20/07/2026
Our new limited-edition Crunchy Lemon is creamy, zesty and packs a little bit of a sweet and sour punch. Available in select shops 🍋
16/07/2026
Find the golden cup and win a month of FREE Gelato 🍨🌟
It’s on Sunday 19th July, and we’re celebrating by giving away a month of free gelato at every one of our shops. Simply find the golden sticker on the bottom of your cup and you’ll win a month of free gelato 🍨🙌
T&C: One winner per shop. Prize includes one piccolo cup of gelato per day for 31 days. One sticker will be hidden on the bottom of one cup in all of our shops. The winners will be determined at random by whoever finds the stickers on the bottom of their cup. The stickers will be available to discover from Sunday 19th July. The prize is non-transferable and available to claim in-shop only.
* Shops include: Chelsea, Covent Garden, Angel, Hampstead, Westfield White City, Cabot Place, Canary Wharf, Notting Hill, Victoria Market Place, Canary Wharf Cargo, Ilford, Mercato Mayfair, Mercato Elephant & Castle, Mercato Wood Wharf and The Italian Corner Elephant & Castle
Address
Unit SU0203, Ground Level, The Square Entrance, Westfield White City
London
W1 27H
Public Transport:
- Take the Tube to Leicester Square station and exit onto Charing Cross Road.
- Walk south on Charing Cross Road until you reach The Square Entrance.
Driving/Parking:
- Drive towards central London and follow signs for Leicester Square.
- There are several car parks in the area, such as the Q-Park Chinatown or the NCP Shaftesbury Avenue, where you can park your vehicle.
- From the car park, walk to The Square Entrance.
Alerts
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What people say
Badiani1932 at The Square Entrance in London is a delightful ice cream shop that has captured the hearts of many with its delectable offerings. Their social media presence showcases the creativity and passion that goes into their products, making them stand out in the crowded dessert scene.
One of the highlights is their Veggie Platter, Pomodoro Gnocchi, and Sorbet trio, offering a unique and satisfying three-course meal for those looking for a vegan-friendly option. This demonstrates their commitment to catering to diverse dietary preferences without compromising on taste or quality.
The heart-shaped Pinguinos are a true crowd-pleaser, perfect for adding a touch of sweetness to any celebration. Encased in luxurious Italian white and dark chocolate, these treats are not only visually appealing but also a delight for the taste buds. The affordability of these treats makes them accessible to all, whether you're treating a loved one or indulging in some self-love.
Additionally, Badiani1932's dedication to quality is evident in their signature Buontalenti gelato, which promises a rich and authentic Italian experience with every scoop. The team's holiday message reflects their gratitude towards their customers, showing that they value the support they receive throughout the year.
Overall, Badiani1932 at The Square Entrance is more than just an ice cream shop; it's a destination where innovation meets tradition, creating memorable experiences through their delicious offerings. Whether you're craving a refreshing sorbet or indulging in a decadent gelato treat, Badiani1932 is sure to satisfy your sweet tooth and leave you wanting more.
