Recent social media posts
21/05/2026
The Buontalenti Bike is officially on the road 🚲🍨
For the next few days, we’re travelling across London giving away FREE cups of our iconic Buontalenti gelato.
📍 Central London — Thursday 21 May (finished for the day)
📍 Canary Wharf — Friday 22 May
📍 Hampstead — Saturday 23 May
Plus, one lucky person each day will win FREE gelato for the whole month of July if they find our lucky winner golden sticker 🍦🎉
Track us live through our app (link in bio), find the bike, catch us if you can… and get your free scoop. Available while stocks last.
19/05/2026
🚨 FREE GELATO IN LONDON, CATCH US IF YOU CAN 🚨
This week, we’re taking on Buontalenti Bike on the road 🚲 🍨
From 21–23 May, the Badiani Buontalenti Bike will be travelling across London, giving away free cups of our iconic Buontalenti gelato.
📍 Central London: Thursday 21st May
📍 Canary Wharf: Friday 22nd May
📍 Hampstead: Saturday 23rd May
One lucky person per day will also win free gelato for an entire month of July 🍨🎉
Track us live through our app (link in bio), catch us if you can and get free gelato 📱
14/05/2026
Millennial Vs Gen Z on our new Mango Shock 🥭
13/05/2026
Millennial Vs Gen Z Pinguino launch 🥭
11/05/2026
Manifesting a Sorbet Summer by adding a new edition to the menu: Forest Fruits 🫐🍓😎
05/05/2026
We’re delighted to announce that our new Badiani Barattolo gelato is now available at 🇮🇹
Luxurious Italian deli Prezzemolo & Vitale, will now be stocking our il Barattolo gelato alongside their artisanal Italian fine foods. Made especially for enjoying at home, our new range of gelato is available in our three signature flavours:
💙 Buontalenti
🤎 La Dolcevita
💚 Buontalenti Pistachio
Find us at your local Prezzemolo & Vitale in the freezer section and fill your basket with all your favourite ingredients for the perfect Italian dinner party or night in!
03/05/2026
Italian takeover in Notting Hill 🇮🇹
If you’ve stopped by our shop in Notting Hill recently, you might have noticed we have made some changes. We’re delighted to announce we have collaborated with , who have transformed the restaurant and garden, and will now be offering an extensive menu filled with their array of lasagnes and classic Italian dishes. 🍝
Badiani gelato fans can still find our artisanal gelatos and sorbets along with freshly made crepes at the front of our shop. Available to order for home delivery, enjoyed in our small seating area, or have them for dessert after an incredible meal from Lasagneria Italiana!
Stop by to see the new shop and say ciao 🍨
📍42 Notting Hill Gate, London
28/04/2026
The traditional Tuscan gelato of your dreams 🇮🇹✨
Introducing our new Cantucci Gelato, made in collaboration with , masters of cantucci since 1858!
Their iconic Italian biscuits have been transformed into three tasty flavours:
🍨 Tuscan Almond Cantucci
🍨 Tuscan Pistachio Cantucci
🍨 Tuscan Chocolate Cantucci
Two heritage brands, one seriously delicious result. Which one are you trying first? Let us know in the comments below 👇
22/04/2026
Hand-crafted artisanal Italian gelato 🍦
09/04/2026
Our Bottomless Gelato & Pizza night is back in a brand new location at The Italian Corner at Mercato Metropolitano in Elephant & Castle 🍨🍕🥂
When: Thursdays from 9th April 6pm-8pm
Where: The Italian Corner , 42 Newington Causeway, London SE1 6DR
What: Bottomless pizza slices from Chef Massimo and bottomless piccolo cups of gelato from plus a complimentary glass of prosecco on arrival 🎉
🎟 Tickets are £16.50 + booking fee through using the link in our bio!
londonfoodies
02/04/2026
🚨 More Free Gelato 🍨
You may have noticed we’ve made some changes to our loyalty card on , giving you even more stamps every time you visit our shops, which = more free gelato!
The New Stamp System:
1 Stamp: For spending up to £5
2 Stamps: For spends between £5.01–£10
3 Stamps: For any spend over £10
The New Rewards:
10 Stamps = One FREE Medium Cup or Cone.
20 Stamps = One FREE Piccolo Take Me Home Box
What’s even better is that you can order your take-me-home boxes on Embargo too, so even if you are enjoying gelato delivered directly to your door, you can still collect reward stamps all in one place.
If you’ve yet to sign up for Embargo Wallet, simply download from your app store through the link in our bio!
30/03/2026
It’s not Easter, without Colomba, but can you find our hidden one to win a free cup of gelato? 🐰 🔎🕊️
Available to purchase in shop or delivered directly to your door through or delivery partners, our traditional Italian Colombas come in two tasty flavours, Classic and Dark Chocolate.
Head to one of our shops this week, and scan our QR code to play. Find the colomba before the timer runs out, and you’ll win a free cup of gelato. Swipe to the end for a sneak preview of the game 👉
26/03/2026
From Florence with love, enjoy our traditional Italian colomba this Easter 🇮🇹
24/03/2026
It’s , and as proud Italians, we take this day very seriously 🍨
We opened our first gelateria in Florence in 1932. But it was the creation of our signature flavour, Buontalenti that made us famous. A gelato showcasing simplicity and quality with just four ingredients; cream, milk, sugar and eggs.
Our signature flavour is named after the Renaissance architect and creative genius, Bernardo Buontalenti, who is said to be the creator of gelato.
Since opening our second shop in London in 2016, we’ve expanded to 5 countries worldwide, all committed to serving the same exceptional gelato we make in Florence. So celebrate with us, and enjoy a gelato today 🍦
19/03/2026
Back by popular demand, our Colomba gelato! 🕊️
Our creamy gelato, flavoured with candied fruit, aromatic spices and pieces of our fluffy buttery Colomba, it’s the taste of Easter 🐣
17/03/2026
Easter is almost here, and at Badiani, that means Colomba! 🐣
If you’ve yet to try this tasty Italian Easter cake, see our Colomba guide below, which explains exactly why you should want to eat one:
1. A Colomba is a traditional dove-shaped Easter cake from Italy.
2. It’s sweet and slowly proved for a soft, fluffy finish and topped with a sugary almond glaze.
3. It’s shaped like a dove to symbolise peace and renewal.
4. At Badiani we cherish our Italian heritage, but we also love a twist! And that’s why we have two Colomba flavours this year – Classica and Dark Chocolate
Not convinced? Head into one of our shops to ask for a taster 😉
11/03/2026
Our Bottomless Gelato & Pizza night is back in a brand new location at The Italian Corner at Mercato Metropolitano in Elephant & Castle 🍨🍕🥂
When: Thursdays from 12th March 6pm-8pm
Where: The Italian Corner , 42 Newington Causeway, London SE1 6DR
What: Bottomless pizza slices from Chef Massimo and bottomless piccolo cups of gelato from plus a complimentary glass of prosecco on arrival 🎉
🎟 Tickets are £16.50 + booking fee through using the link in our bio!
londonfoodies
05/03/2026
You, us and bottomless pasta? 🍝🍷🍨
Join us for bottomless pasta at The Italian Corner at Mercato Metropolitano in Elephant & Castle on Tuesday March 10th 🍝🍷🍨
When: Tuesday 10th March 6:30pm-8pm
Where: The Italian Corner , 42 Newington Causeway, London SE1 6DR
What: Bottomless Rigatoni with Bolognese Ragù & Fusilli Cacio e Pepe made by Chef Massimo, 1 glass of house wine per person (red or white) and 1 Piccolo Buontalenti cup of gelato from 🎉
🎟 Tickets are £25 + booking fee through using the link in our bio!
25/02/2026
Do you know the secret of our viral Buontalenti Pistachio gelato? 💚
The recipe was created by our very own Paolo Pomposi. Made daily in our lab right here in London, our signature Buontalenti gelato is sandwiched with three layers of Paolo’s signature secret recipe pistachio sauce. It’s a match made in heaven and the ultimate indulgence for pistachio lovers 🍨
24/02/2026
Sneak Preview of our new limited-edition collab dessert with 👀
Can you guess the flavour of the new pudding and gelato combo? Let us know in the comments below, and the first correct guess wins a free dessert!
Available exclusively at Little Pudding, Seven Dials Market from 3rd March - 11th March!
18/02/2026
You’ve begged and pleaded, and we’ve listened as our Bottomless Gelato & Pizza night is back in a brand new location at The Italian Corner at Mercato Metropolitano in Elephant & Castle. 🍨🍕🥂
When: Thursdays from 19th February 6pm-8pm
Where: The Italian Corner , 42 Newington Causeway, London SE1 6DR
What: Bottomless pizza slices from Chef Massimo and bottomless piccolo cups of gelato from 🎉
🎟 Tickets are £16.50 + booking fee through using the link in our bio!
londonfoodies elephantandcastle woodwharf canarywharf canarywharffood canarywharfrestaurant icecreamlondon gelatolondon londongelato italianlondon londonitalianfood
12/02/2026
Back by popular demand, our heart-shaped Pinguinos are guaranteed to sweeten your Galentine’s and Valentine’s Day celebrations! 🎉💖
Our signature Buontalenti gelato is encased in luxurious Italian white and dark chocolate. Only £5 each or 2 for £8, treat a loved one, or get two just for yourself!
10/02/2026
Just in time for Valentine’s Day, our new Chocolate & Raspberry Gelato 🍫❤️
From Florence with love, this limited-edition gelato created by Paolo Pomposi combines a rich and indulgent dark chocolate vegan gelato with a tangy raspberry sauce for a match made in heaven.
Perfect for lovers, friends or family to share this Valentine’s Day 🍨❤️
Address
Unit SU0203, Ground Level, The Square Entrance, Westfield White City
London
W1 27H
Public Transport:
- Take the Tube to Leicester Square station and exit onto Charing Cross Road.
- Walk south on Charing Cross Road until you reach The Square Entrance.
Driving/Parking:
- Drive towards central London and follow signs for Leicester Square.
- There are several car parks in the area, such as the Q-Park Chinatown or the NCP Shaftesbury Avenue, where you can park your vehicle.
- From the car park, walk to The Square Entrance.
Alerts
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What people say
Badiani1932 at The Square Entrance in London is a delightful ice cream shop that has captured the hearts of many with its delectable offerings. Their social media presence showcases the creativity and passion that goes into their products, making them stand out in the crowded dessert scene.
One of the highlights is their Veggie Platter, Pomodoro Gnocchi, and Sorbet trio, offering a unique and satisfying three-course meal for those looking for a vegan-friendly option. This demonstrates their commitment to catering to diverse dietary preferences without compromising on taste or quality.
The heart-shaped Pinguinos are a true crowd-pleaser, perfect for adding a touch of sweetness to any celebration. Encased in luxurious Italian white and dark chocolate, these treats are not only visually appealing but also a delight for the taste buds. The affordability of these treats makes them accessible to all, whether you're treating a loved one or indulging in some self-love.
Additionally, Badiani1932's dedication to quality is evident in their signature Buontalenti gelato, which promises a rich and authentic Italian experience with every scoop. The team's holiday message reflects their gratitude towards their customers, showing that they value the support they receive throughout the year.
Overall, Badiani1932 at The Square Entrance is more than just an ice cream shop; it's a destination where innovation meets tradition, creating memorable experiences through their delicious offerings. Whether you're craving a refreshing sorbet or indulging in a decadent gelato treat, Badiani1932 is sure to satisfy your sweet tooth and leave you wanting more.
