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01/06/2026
national doughnut day.
..but let’s make it national sourdough doughnut day.
this friday, on june 5th, every shop will be ready for the occasion: scratch cards, surprises & seriously good doughnuts.
Come & claim your doughnut destiny 🍩✨
29/05/2026
you’ve met baby s**o.
now it’s your turn.
we’re giving one of you the chance to adopt your own sourdough starter baby - raised from ours, ready to become yours. official adoption paperwork included.
convince us you’re responsible enough to care for a sourdough starter, and we’ll be choosing who we think sounds like the most deserving parents.
GO.👇
27/05/2026
pain au chocolat energy. sourdough soul.
proof that sourdough and chocolate were always meant to meet. a soft, fluffy sourdough with buttery layers, and a silky milk chocolate ganache centre.
the beauty is in the layers. and the £4.50 breakfast & drink bundle.
🥐🍫✨
22/05/2026
bank holiday heatwave fuel, coming right up ⚡
doughnuts? everywhere.
iced drinks? trucks + stores.
ice cream? only at Greenwich, Battersea Power Station, Oxford & Cambridge 👀
whether you’re market-strolling, road-tripping, park-lounging or just treating yourself for the long weekend (valid excuse), we’ve got you covered.
pick up a box, grab an iced latte, add a scoop or two…repeat as necessary.
see you this bank holiday weekend 💛
13/05/2026
Four iced lattes and absolutely no regrets. ☕️☕️☕️☕️
Riding shotgun for fast mornings, sunny days, and sweet stops along the way.
Pull up to our stores & trucks for an iced coffee, made your way. Pair with your favourite doughnut for just £7.50. 🍩
11/05/2026
Take what you need this week.
A reset. Some help. A proper catch up. Or just five minutes & something sweet.
Mental Health Awareness Week is your reminder to slow it down & choose what actually feels good for you - no pressure, no guilt.
If you need a little extra support, organisations like & are always there to listen.
Take what you need. Share what you can 🖤
08/05/2026
Meet our sourdough starter Sodo.
Arguably, one of the most important members of the Crosstown family. With us since the very beginning – literally.
It’s our baby – needs feeding and company to grow and rise.
We’re pretty stuck on it. Go on, say hello. 👋
08/05/2026
Meet our sourdough starter Sodo.
Arguably, one of the most important members of the Crosstown family. With us since the very beginning – literally.
He’s our baby. Needs lots of feeding and company to grow and rise.
We’re pretty stuck on him. Go on, say hello. 👋
04/05/2026
From a galaxy far, far away…(Battersea)
The force is in the rise.
May the 4th...and the 5th…and the 6th, because the rise never stops.
Quietly powerful. Alive. Hungry.
You’ll meet him soon.
🌌
30/04/2026
Heatwave essentials 🌞
1. Sun
2. Shades
3. Fruity scoops
Our fruit forward lineup is here for the heat - lavender & peach, mango sorbet & strawberry cheesecake.
Find them exclusively at our scoop bars in Battersea Power Station, Greenwich, Cambridge & Oxford.
Cold fix pending. 🍑
22/04/2026
Adding a pop of colour to your mornings. 🫐
Zesty blueberry compote. Buttery golden sourdough layers. That perfect balance of sweet, sharp, and melt-in-your-mouth flavour. Paired perfectly with your morning coffee for only £4.95.
Start your day louder. Come grab yours.
📸 🌅
20/04/2026
Main character energy.
£2 greens. Every Monday ‘til 2 pm.
You know where to find us. 🤝🏻🍵
15/04/2026
Easter may be over, but we’re still in our spring era 🌼🍊
Because you loved them so much, we’re keeping the Crosstown Easter collection around for one more week…
Last call for these soft, spiced, citrus-kissed, fully-in-bloom flavours.
Think fluffy sourdough, cinnamon custard, candied orange…or rich fruit ganache wrapped in warm spice with that marzipan finish.
Sun’s out, flavours are brighter, vibes are lighter.
Catch these until the 21st. 📸
10/04/2026
The easiest way to be everyone’s favourite invite. There’s a six pack for every mood. 💌
A six pack of Crosstown OGs: built for sharing, gifting, and those ‘you really shouldn’t have, but we’re glad you did’ moments.
Bring a box. Turn up with the good stuff. Guaranteed to go down well, wherever you land.
✖️
06/04/2026
Taking in the springtime greens. 🌷✖️
(quite literally 🍵)
£2 matcha, every Monday ‘til 2pm. You know what to do.
03/04/2026
Where it all began on Leather Lane…
…now dotted across the city.
Every week.
Every season.
OG flavour favourites, alongside limited edition drops - take your pick.
Swipe to find your local XT market.
🍩✖️
01/04/2026
Hop into the long weekend 🐰
Exclusively for easter weekend, get your FREE bunny ear marshmallows with any drink. Stir, nibble, snap a pic…or all three. Sweetness guaranteed.
...make sure to SWIPE and find out how you can get involved in our exclusive easter comp - did someone say free doughnuts?! 👀
Hop, sip, snap, snack, repeat. 🍵
27/03/2026
Hot Cross Bun. Simnel Cake.
Both reworked the only way we know how. One slow-fermented sourdough, one on our signature cake dough, but both unapologetically indulgent.
Best shared with friends – go six pack.
Or not shared at all – go solo.
However your weekend plans are shaping up, there’s a doughnut for it.
🐰🧡
23/03/2026
The reviews are in...
...and the critics (you lot) loved it. ⭐️
Chocolate chia sourdough with tangy blackcurrant compote, vanilla glaze & a chaotic black splatter.
No remakes. No sequel. This is the final week to try THE BRIDE! doughnut. In stores & online.
Don’t say we didn’t warn you. 👀
THE BRIDE! In cinemas now.
© 2026 Warner Bros. Ent. All Rights Reserved.
22/03/2026
Spotted around the city…
£2 Matcha Mondays. 👀
Get your £2 greens, every Monday in all stores ‘til 2pm.
This is your sign (literally).
🍵
20/03/2026
🌙 Eid Mubarak!🌙
Wishing everyone a joyful and blessed celebration. Inspired by the occasion, our Eid doughnut brings together soft, airy sourdough, rich sticky date jam, a fragrant black tea glaze, pistachio crumble, and delicate edible florals 🌸
Available now as doughnuts & doughbites, in store & online for a limited time only.
20/03/2026
Easter starts here 🐰✨
Meet our reimagined classic Easter flavours, hopping into stores and for delivery today:
🌼 hot cross doughnut (ve) - combines all the warming, spiced goodness of a traditional hot cross bun. Fluffy sourdough with a smooth cinnamon custard centre, finished with a spiced cross and candied orange.
🍊simnel cake: soft cake dough with warming spice, filled with rich fruit ganache, topped with apricot infused glaze, candied orange peel & a classic marzipan finish.
This is Easter, dialled up.
Now tell us: are you team marzipan or team cinnamon custard? 🐣
12/03/2026
Things to remember:
• self-care is a non-negotiable
• take the time to treat your mum/yourself this mother’s day
• the Crosstown X doughnuts are exclusively available for Mother’s Day weekend only
Thursday 12th (today!) is your last chance to guarantee nationwide delivery for Saturday 14th. London lot, you’ve got until Friday to get your orders in.
Get your hands on a world first. First to know, first to glow, first to flow.
🌷🌀✨
11/03/2026
Be the first to try a world first 🌀
We’re giving one lucky winner a six pack of our limited edition Crosstown x Revive Collagen doughnuts, plus a month’s supply of to keep the glow flowing.
to enter:
✨ follow &
✨ like this post
✨ tag someone who deserves a bit of flow or glow in their life and tell us why (yourself included).
You have 24 hours! 💌
10/03/2026
There are doughnuts, and there are Crosstown doughnuts.
Address
Corner Of Cab Road And York Road
London
SE1 7NX
Directions to the doughnut shop and fast food restaurant and cafe in London:
Public Transport:
Take any train that stops at Waterloo Station. From the station, take Exit 1 towards IMAX Cinema. Cross the street towards Lower Marsh Road and turn right. Walk straight until you reach the corner of The Cut and Lower Marsh Road. The doughnut shop and fast food restaurant and cafe will be on your left.
Driving/Parking:
From central London, take Waterloo Road or Westminster Bridge Road towards Waterloo Station. Parking is available in several nearby car parks, including the National Theatre Car Park on Upper Ground or Waterloo Car Park on Tenison Way.
Please note that these directions do not mention the name of Crosstown - Waterloo as requested.
Opening Hours
| Monday |
8am - 7pm |
| Tuesday |
8am - 7pm |
| Wednesday |
8am - 7pm |
| Thursday |
8am - 7pm |
| Friday |
8am - 7pm |
| Saturday |
10am - 7pm |
| Sunday |
10am - 6pm |
Alerts
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Contact The Business
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What people say
Crosstown - Waterloo is a must-visit destination for doughnut lovers in London. This popular doughnut shop, fast food restaurant, and cafe offers an array of delicious treats that are sure to satisfy your sweet tooth. Whether you're in the mood for a classic Homemade Raspberry Jam doughnut or something more unique like their glazed doughnut style manis, Crosstown has got you covered.
Their recent collaboration with Shoreditch Nails was a huge success, offering customers the chance to enjoy a free mani in a signature Crosstown design with every purchase of their favourite doughnut. They even ran a competition where lucky winners could win a six-pack of doughnuts and set by Shoreditch Nails polish.
Crosstown - Waterloo also caters to events with their tiered stands that make the sweetest centerpiece. And if you're in East London on Sundays, be sure to check out their stall at Hackney Bridge Market where they serve up fresh dough all day long.
Overall, Crosstown - Waterloo is an excellent spot for anyone looking for high-quality and delicious doughnuts in London. With its friendly staff and cozy atmosphere, it's no wonder why this place has become such a popular destination among locals and tourists alike.
