Brownie Box

Brownie Box is a family-run coffee shop located in London, offering the finest cakes and confectionary since 2012. With the start of the New Year, Browns Box has announced it will be focusing on recipes for 2021 - starting off with a healthy-ish oatmeal dark choc cookie recipe. Their ingredients include soft butter, light brown sugar, white sugar, egg, honey, vanilla essence, oats, flour, bicarbonate of soda, salt and cinnamon. Don't forget to share photos of your creations using their hashtag! #BrownieBox2021

Recent social media posts

14/03/2026

Closing BB wasn't easy, but it was the right thing to do for the business and for the family. It was right for me too, but for me, it was a bit like losing an appendage. My whole identity was tied up in the shop, so it has been a process of figuring out who I am without it.

I've been doing my best to lean into curiousity and remember the things that brought me joy and excitement at BB. They weren't usually the things I had a lot of time for.

It started with some writing. I knew I would enjoy doing a newsletter but I just couldn't figure out what to write about and then randomly at one of Niki's events, it came to me - My Favourite Four. A lighthearted, curated email of my four favourite things of the week or month, or at this point quarter. I wrote three and even though I wrote a few more I struggled to hit publish. And it's a pity because I actually loved writing it. Creating wasn't the problem, fear of judgement was.

I also started to play more with AI. I'm not techy but I've always been curious &excited about innovation. So I started learning &reading about ai tools - generally without using them, just reading as much as possible & following people, who approached AI with the same caution, curiosity, and enthusiasm I had, rather than trying to use it as a get-rich-quick lever. With that in mind I started . The idea was to share about AI not as an expert, as a regular person, someone who is excited about it, but sometimes suspicious and cautious. AI for everyone. I just wanted to learn &share the experience. It's been a learning curve, but thanks to an online challenge I have managed to post consistently for the last 25 days. My visual content creating skills are a work in progress, but for now showing up trumped everything else. Plus I have had the best time playing with AI tools, LLMs, and my favourite - building no code apps on Lovable. I never thought about building apps, but I suddenly had an idea for an app to help Niki manage orders for .it.easy.london I cannot tell you the fun I had building it.

I can't pretend that the last year and a bit has been easy, but I'm trying to find the light in the tough moments.

11/03/2026

Hello, it's been a minute.

I hope you're all doing well. I must admit I've missed you. It's been just over a year since Brownie Box closed and it's been interesting.

Since Brownie Box closed I have been looking after my nephew, or as I like to call it "aunt-ing" professionally. It was probably exactly what I needed after what had been a very intense few years. Instead of figuring out how to pay everyone, I just have to keep a toddler alive 😂 Nothing keeps you more present and more engaged with the world than a curious three year old. When was the last time you stopped to watch a truck pick up a skip? It's actually a mini meditation. At first I tried to hurry him, but then I thought, what's the hurry? His next meeting isn't for twenty years!

Anyway, I have got more to share. As it turns out, figuring out what's next is its own full time job. More on that very soon.

Kristi x

13/01/2025

Last year launched an events side hustle called . She wanted to create a space where like minded people could come together to try new and different things. She curated a series of events that were inspiring, thought provoking and something a little different from your usual night out.

Niki is kicking off her events this year with her vision board evening. It includes a meditation and a new perspective on what our desires might mean.

She’ll be hosting it at Coppa Club Putney with snacks, drinks and of course brownies.

It promises to be a beautiful and inspiring experience to kick off the new year.

If you want to find out more then be sure to join on Wednesday!

Follow for more info and tickets are for sale in our bios.

11/12/2024

I have been worried for the last year that I might have to write a message like this. We have made the very difficult decision to close Brownie Box at the end of December.

Sadly the "why" isn't a surprising story - the last few years have been incredibly hard for small businesses, including ours. It has taken a huge toll on us and we have decided that this sadly is the best decision for our family right now.

24 December will be our last day and in the meantime we will stay open later on 12 December and 19 December if you'd like to pop in and say hello and goodbye

This journey has been extraordinary and when I think back on this experience the work we did will certainly matter, but what will stand out is the relationships and the community we built. Our customers and staff have become friends and family and nothing has mattered to us more than that. Thank you for coming to our little shop and making it your home. Thank you for all the chats. Thank you notes and drawings from you and your kids. Thank you for letting us be part of all life's celebrations with fun and wonderful cakes.

We set out to build a coffee shop and we ended up building a community. Thank you for letting us. We couldn't be prouder.
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21/10/2024

The spookiest time of the year calls for the sweetest treats. Btw the trick is not eating them all yourself!
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30/09/2024

Just over a week before our Basics of icing class! This is what you'll be creating. A beautiful Rose piped cake. Classy and delicate, perfect for all celebrations!

A reminder of the details:
When: 9 October 8-9:30pm
Where: Online via Zoom
Skill level required: perfect for beginners to intermediate or anyone looking to improve their decorating and piping skills
What's provided: recipes for the cake and frosting, palette knife, piping bags and piping nozzle.

Un-iced cakes are also available to buy if you'd prefer not to bake your own.

Cost: £28

Order online through our website or in store.
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12/09/2024

The first of our cake workshops is now live and we couldn't be more excited. Pursuing new endeavours is always scary and we always knew we wanted to do more with events and classes but it wasn't until we took a break in the summer that we really found the courage and inspiration to do this.

We are starting off slow, because we have discovered that despite running reduced hours it's hard when your team is so small to do everything you're dreaming of! The first class kicks off in October - teaching the basics of icing and piping work. In November we'll kick it up a notch and learn how to work with fondant and cover a cake. The series will end in celebratory style with a class teaching you to create a beautiful Christmas themed cake.

All classes will be online from 8pm - 9:30pm on the following dates:
Class 1 - the basics: 9 October
Class 2 - fondant cake covering: 13 November
Class 3 - Create a Christmas themed cake: 4 December

It's going to be so much fun. is a brilliant teacher, engaging, light hearted and patient and if you've ordered cakes from us you know she's a pro! I'll be there too - offering technical (and moral) support ☺️

The link is in our bio and our stories or tap the post to buy. For the next week we're offering an early bird special of 20% off using the code "letsdecorate". Book now and we can't wait to see you there!
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04/09/2024

In case you missed our announcement yesterday - a reminder of our new hours and our new adventure! Thank you for all the kind, supportive and encouraging messages. We couldn't be more grateful for our Brownie Box family ❤️❤️❤️

03/09/2024

We hope you had an amazing Summer!

We spent the summer thinking a lot about our business after a really hard couple of years and we've decided to shake things up!

We want to capitalise on what we love best - people, baking and sharing our experience.

We are going to focus on cake orders, brownies, online orders and introduce some exciting new features:

Brownie Box Events and Brownie Box TV!

These will give us the opportunity to share our skills and insights into all things baking and decorating. It's early days but we are working on building a library of online content (a mix of free and paid content) as well as online and in person events.

Kristi is also starting a podcast, "Tea with Kristi" featuring the family and you! We'd love to get to know you better and hear some of your BB and baking memories!

We are also building out our recipe book and every Friday we'll bake one or two treats for you to enjoy and give feedback on. It'll be a mix of some of our regulars as well as some of our favourites from the early days and a few of our family favourites that have only ever made a brief appearance in store but mean a lot to us.

The store will still be open but we'll be running reduced hours. You'll still find us here, either baking and decorating, creating content or having a chat on the podcast.

We know this is a big change but we couldn't be more excited and we hope you'll continue on this journey with us.

Come chat with us if you want to know more and follow us on Instagram to keep track of the fun -

Kristi, Niki and the BB family ###
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29/08/2024

Join us tomorrow from 9-5. Each Friday we're showcasing a favourite or special treat that will feature in our recipe book. Guess what tomorrow's tea time treat is? 🍋🥧
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21/08/2024

Whilst we're still running a limited service over the summer time to catch our breath and plan for the year ahead, we realized we miss you all! So we're doing tea time on Friday. We will be serving tea, coffee and scones from 12 in store. Obviously there will be cream and strawberry jam and all arguments regarding which goes first will be resolved on the day 😂. (Btw it's jam then cream!)
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How do you make your scones?

03/08/2024

My photos don't do them justice but these are marzipan pinwheels. Did you see them in store - no, because my mom made them just for Niki and me. I sometimes forget that this business started because our mom loved baking for the family. Everything she bakes (which is virtually everything you see in the shop) is baked as if she's baking for the people she loves. I think instead of calling our products homemade from now on I'm going to call them mom-made 🥰 Thanks for our marzipan pinwheels mom. These are one of my favourite things and they're so simple to make.
(Oh and swipe through to see one of my other favourite things 😍🤩😄)

Would you like the marzipan pinwheel recipe?

Address

247 Old Brompton Road
London
SW5 9HP

To reach the coffee shop located at Old Brompton Road in London, you can take the underground via the Circle or District line to Earl's Court station. From there, take the Old Brompton Road exit and walk south for about 5 minutes until you reach the destination.

If driving, take the A4 towards Central London until reaching Old Brompton Road. Parking is available on the street or at a nearby car park. Please note that parking restrictions may apply during certain times of the day.

Opening Hours

Monday	8:30am - 5pm
Tuesday	8:30am - 5pm
Wednesday	8:30am - 5pm
Thursday	8:30am - 5pm
Friday	8:30am - 5pm
Saturday	9:30am - 5pm

Telephone

+442073739111

Website

http://www.browniebox.co.uk/

Alerts

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What people say

Brownie Box on Old Brompton Road is a family-run coffee shop that has been tempting London with the tastiest confectionery since 2012. The shop boasts beautiful bespoke wallpaper and cheery yellow branding, which will transport you to a different world. The community-driven atmosphere is what sets Brownie Box apart from other coffee shops. They treat their customers like friends and family, making them feel welcome every time they visit. The cupcakes are a must-try, especially the flower cupcakes that are perfect for springtime. Brownie Box also offers brownies that are simply divine and will satisfy your sweet tooth cravings. If you're looking for a place to celebrate special occasions, Brownie Box is the perfect spot. They recently joined their friends for a weekend of Coronation celebrations where they served their delicious brownies. Overall, Brownie Box is an excellent choice for anyone looking for a cozy coffee shop with friendly staff and mouth-watering treats.

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