08/05/2026
Opening a restaurant on Nowruz felt particularly meaningful. There’s something symbolic in starting a new chapter at that very moment and carrying that energy into the space. Our intention was to bring the depth and generosity of Persian cuisine into a slightly more contemporary setting without losing our soul, and the new restaurant has given us the space to explore this journey in a different way.
I’m grateful for this opportunity and that I get to do what I love for my livelihood. I’m grateful for our community, who showed up and filled our new restaurant from day one, and I’m grateful to our teams everywhere for holding it down every single day. This period has demanded a huge amount from us: opening Mayfair and Riyadh simultaneously, preparing Abu Dhabi, which will follow imminently, and planning openings for later this year in Chicago, Bahrain and Kuwait, not to mention the numerous projects we’re juggling right here at home. I’ve come to realise that this work is never ending, so embrace it, because whatever hill you climb over, there’s an even bigger one waiting for you after.
Anyway, less of the sentimental stuff and a bit more about Berenjak Mayfair, which happens to have around thirty new dishes, although not in one place and not all available at the same time. Some of my home favourites are finally on a menu called ‘Golestan’, in honour of the beautiful Golestan Palace in Tehran that was damaged earlier this year in the ongoing conflict.
Each dish is partnered with a province that I think best represents it, but really it’s just an educated guess on where these dishes could have originated from. Plus, I’m not an expert and have never claimed to be when it comes to Persian cuisine and its history. I only know what’s been passed down to me, and unfortunately there’s a serious lack of verified information available when it comes to the history of Persian food. Most knowledge is shared through generations within families, usually with a hint of Chinese whispers added. So we do our best to put pieces of this ginormous puzzle back together, build theories, and find the ‘why’ to so many questions that the generation before us are unable to answer.