Crosstown - Piccadilly

Crosstown - Piccadilly Crosstown - Piccadilly was a popular doughnut shop located at 35 Piccadilly, London. The restaurant prided itself on using signature sourdough dough that was rolled by hand, and all of their jams, compotes, fillings, glazes & toppings were made in-house. Unfortunately, the store permanently closed on January 4th, 2023 due to redevelopment plans by the landlord. Crosstown thanked their customers for their loyalty over the years and invited them to visit their other locations in Soho, Fitzrovia, and Marylebone or order delivery through the Crosstown app or website. A vegan Rhubarb & Jasmine flavor was introduced shortly before the closure.

Recent social media posts

break fast. leave crumbs.chocolate. sourdough. a morning ritual worth ripping into.our golden sourdough pastries: croiss...
26/10/2026

break fast. leave crumbs.

chocolate. sourdough. a morning ritual worth ripping into.

our golden sourdough pastries: croissant level fluffiness, buttery layers, silky chocolate ganache.

…but these are not just for breakfast. enjoy all day, every day. 🍫

break fast. leave crumbs.chocolate. sourdough. a morning ritual worth ripping into.🍫
26/10/2026

break fast. leave crumbs.

chocolate. sourdough. a morning ritual worth ripping into.

🍫

crosstown: through your lens.there’s nothing we love more than seeing our community tuck into a sourdough doughnut or tw...
24/10/2026

crosstown: through your lens.

there’s nothing we love more than seeing our community tuck into a sourdough doughnut or two. but what’s your favourite occasion for a crosstown fix? ➡️

pre night out? crosstown.

(nothing lines the stomach like sourdough)

night in? crosstown.

get cosy. 🐻

girls night? crosstown.

besties that eat together (💅🏻) together, stay together.

important work meeting? crosstown.

nothing wins clients over like a six pack.

coffee run? crosstown.

for your coffee, matcha + mid afternoon sweet fix. 🏃🏻‍♀️

on the go? crosstown.

making commutes a little sweeter.

celebration? crosstown.

give the gift of craft. ❤️

visiting a market? crosstown.

find us at different markets around London every day of the week. your sweet sourdough fix may be closer than you think.

sightseeing? crosstown.

matcha + strawberry 🤝 walking tour fuel

cocoa sourdough has a habit of playing hard to get.so we brought it out for halloween, filled it with our handcrafted ra...
22/10/2026

cocoa sourdough has a habit of playing hard to get.

so we brought it out for halloween, filled it with our handcrafted raspberry compote + dressed it in raspberry glaze. meet raspberry mummy. a rare sighting. a very good bite.

also available in doughbites, for those with smaller haunts.

our halloween range is available for a limited time only. you know what to do. 👹

say hello to dasha. our truck is parked up at regent’s place, under 10 minutes from euston station + regent’s park.​​we’...
20/10/2026

say hello to dasha. our truck is parked up at regent’s place, under 10 minutes from euston station + regent’s park.​

​we’re serving sourdough doughnuts, coffee + matcha seven days a week. a very good reason to leave your desk, if you ask us. 🍩​

​mon–fri 8am–7pm​
sat–sun 10am–6pm​

​come say hi: what3words: ///across.sparks.agents ✖️

some new creepy creations seem to have snuck into stores after dark…👀three limited edition drops for the kids, the sweet...
15/10/2026

some new creepy creations seem to have snuck into stores after dark…👀

three limited edition drops for the kids, the sweet tooths, and the ones who’ll never grow out of spooky szn ✖️

🍵 sourdough matcha monster (VE)
❤️‍🩹 sourdough raspberry mummy (VE)
…also available as dough bites.
🕷️ pumpkin de leche spider

get your claws in. available NOW.

sourdough compatibility > star sign compatibility. 🪐peanut butter & blackcurrant + iced lattebiscotti + matchamilk choco...
12/10/2026

sourdough compatibility > star sign compatibility. 🪐

peanut butter & blackcurrant + iced latte
biscotti + matcha
milk chocolate truffle + iced americano

drink + sourdough doughnut bundles. all day, every day, from £7.50.

so, what’s your type?

cake doughnuts don’t come around often. so yes, this one got the full photoshoot.​dulce de leche. get closer.​closer.the...
09/10/2026

cake doughnuts don’t come around often. so yes, this one got the full photoshoot.​

dulce de leche. get closer.​

closer.

the muse.

the pumpkin dulce de leche cake doughnut. limited edition, extremely photogenic + available now for a very limited time.​ 🎃

just a little something sweet (x3).​for the smaller appetites, the quick coffee stops, the ‘i’m trying to be good’ days ...
05/10/2026

just a little something sweet (x3).​

for the smaller appetites, the quick coffee stops, the ‘i’m trying to be good’ days + the very sensible decision to try one of each.​

our sourdough doughbites come in strawberry + chocolate, peanut butter + blackcurrant, classic vanilla custard or sri lankan cinnamon.​

tiny, but doing a lot.​ 😇

01/10/2026

happy international coffee day.

but this is our daily grind.

smooth, silky, rich.

join us for your next coffee break. ☕️

your week in sourdough starts here.monday, meet your soft spot: sri lankan cinnamon.a little crunch for your tuesday: bi...
28/09/2026

your week in sourdough starts here.

monday, meet your soft spot: sri lankan cinnamon.

a little crunch for your tuesday: biscotti, meet sourdough.

pb + blackcurrant. the midweek plot twist.

milk chocolate truffle. thursday’s looking dangerously good.

matcha + strawberry. clocking out, with excellent taste.

weekend plans: follow the sugar crumbs.

cinnamon scroll. take it slow; take the last bite.

fresh from the farm shop’s fruit + veg aisle. sort of.​our autumn doughnuts are crafted with actual apple, rhubarb + pum...
25/09/2026

fresh from the farm shop’s fruit + veg aisle. sort of.​

our autumn doughnuts are crafted with actual apple, rhubarb + pumpkin.​

​pumpkin dulce de leche: cake dough.​
apple crumble: sourdough.​
rhubarb + custard: sourdough.​

consider this your seasonal shop.​ which are you picking up first? 🍂

new season. slower pace.​​our autumn range has landed in stores, crafted for slow moments + full of the comforting flavo...
24/09/2026

new season. slower pace.​

​our autumn range has landed in stores, crafted for slow moments + full of the comforting flavours the season calls for.​

​think pumpkin cake spiced with nutmeg, cinnamon + ginger, finished with creamy dulce de leche. rosy rhubarb + raspberry with vanilla buttercream. bramley apple compote, zanzibar cinnamon + golden crumble.​

​available now. get comfy. 🍎

good morningfrom our chocolate sourdough pastry& your go-to coffee order.mondays made better (bareable). bundle up for £...
21/09/2026

good morning

from our chocolate sourdough pastry

& your go-to coffee order.

mondays made better (bareable). bundle up for £4.50. ☕️🍫

Address

35 Piccadilly
London
W1J 0DW

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