Asda

26/10/2026

promoted to VIPs very suddenly over the weekend, Bambi and Blossom are reporting for duty 🐰🫡

25/10/2026

The clocks understood the assignment. The kids? Not so much 😭⏰

25/10/2026

Community champion Sam from our Dundee Kirkton store is a passionate supporter of our Tickled Pink breast cancer campaign and says awareness of self checking helped to save her life.

Sam was diagnosed with breast cancer after finding a lump during a regular ‘self-check’ in 2022. Following a lumpectomy, she had 16 rounds of chemotherapy followed by 20 sessions of radiotherapy, which came to an end in December 2023 – almost a year after she first found her lump.

She said: "Ever since I started as a community champion in 2014, a role which got me directly involved with the campaign every year, I did the checks like clockwork, once a month in the shower. I thought, ‘You can’t tell other people to check themselves if you’re not doing it yourself.’

She said having her own experience with breast cancer has supported her work with the Tickled Pink campaign, which marks 30 years this month: “With lived knowledge, people know I haven’t just read about this in a book and they tend to listen to what I’m saying. It’s emotional of course, but if I can encourage more people to check themselves regularly, then I’ll take that as a win.”

Sam is now working locally to encourage GP surgeries in Dundee to include information about self-checking as an add-on to regular smear tests, in a campaign she’s calling ‘Swipe and Squeeze’.

24/10/2026

We had a lovely time at as Dagenham celebrating 30 years of Tickled Pink. All colleagues and customer enjoyed the day.

– Debbie, Asda community champion

24/10/2026

Time to Check💃 Your 💃 Chest!💃
For Tickled Pink, we've got some new moves to groove to, and you don't need a dance floor. 🪩🍒

When checking your chest becomes a monthly groove, you begin to Know Your Normal helping spot signs or unusual changes to your chest early. Look, touch, repeat regularly. 🔄🎀

23/10/2026

🎃 Spot the pumpkins you're taking home…

🧡 Large pumpkins £1
🧡 XL pumpkins £2
🧡 Munchkin pumpkins 37p

Halloween decorating, carving and autumn doorstep pics = sorted.

23/10/2026

No thoughts. Head empty. Just PUMPKIN 🎃🗣️
The Creepy Crawley Pumpkin Patch is officially open 👀

📍 Asda Crawley Superstore
👻 Friday, October 23, 1pm to 5pm
👻 Saturday, October 24, 11am to 3pm

Children must be accompanied by an adult. Pumpkin carving kits available with large pumpkin purchases, while stocks last and allocated on a first come, first served basis.

23/10/2026

Community champion Jo from our Pwllheli supermarket is a passionate supporter of our Tickled Pink breast cancer campaign – raising tens of thousands of pounds for charity partners Breast Cancer Now and CoppaFeel! over the 20 years since the store opened.

It's a cause very close to Jo's heart. She said: "Tickled Pink means so much to me as I have lost so many of my family and friends to breast cancer, including my mum, grandmother, my sister and my aunt, and I've had a few health scares myself. To me Tickled Pink is all about hope, awareness, kindness, knowledge ... and vital fundraising. It's also about having fun with colleagues and customers and of course wearing lots of pink – tutus, wigs, you name it, we love pink! Whenever I have a Tickled Pink event in our store the conversations that I have with customers about their cancer journey is often very emotional and sad, but hearing people's good news is wonderful, as there really is hope."

Thanks to the generous support of customers and colleagues Asda has raised more than £100 million for charity since Tickled Pink launched in 1996 – and Jo says it's so important that it continues to raise awareness: "Early detection is so important so please to check your chest, pecs and b***s no matter your age, that includes men too! And if you find anything that doesn't feel right, please see your GP."

22/10/2026

cuppa at the ready, praying Ross Kemp survives 🙏

22/10/2026

Lets be honest, any of these sounds would trip you up when popping to the loo in the middle of the night… 🤡

but don’t let that stop you from shopping our Horror Emporium 🎃🛒

21/10/2026

Core memory loading... 🎃✨
Pumpkin picking, spooky crafts and family fun await at Creepy Crawley this Friday & Saturday 👻

📍 Asda Crawley Superstore
🗓️ Fri 23 Oct, 1pm-5pm | Sat 24 Oct, 11am-3pm

Children must be accompanied by an adult. Pumpkin carving kits available with large pumpkin purchases, while stocks last and allocated on a first come, first served basis.

20/10/2026

🚨🎄CHRISTMAS SLOTS ARE NOW OPEN, YOU HEARD IT HERE FIRST🎄🚨

All the best Christmas deals ain’t in LA 👀

Subject to availability. Delivery, collection and basket charges may apply. Slots subject to availability. May exclude Asda Express and small stores.

20/10/2026

Community champion Kuia from our Belvedere store has fought breast cancer twice so knows how difficult it can be for people to talk about their own diagnosis and treatment – which is why she's always ready to be a listening ear and a friendly face to chat to.

She's a passionate supporter of our Tickled Pink breast cancer campaign which is celebrating its 30th anniversary this year. In that time Tickled Pink has raised £100 million to change the outcomes of breast cancer in the UK, working with charity partners Breast Cancer Now and CoppaFeel!.

Kuia said: "Tickled Pink is amazing and the progress which has been achieved over the past 30 years is remarkable. When I was diagnosed with breast cancer the first time at the age of 28 I was just given a leaflet, and that's it. I didn't know anyone my age who'd had breast cancer and I never knew success stories either. Some people couldn't even say the word cancer, they'd cross the street to avoid me. People even thought it was contagious! Now there's support networks and groups out there and you can contact nurses online. Access to information is a lot easier and there are new remedies and treatments too.

"I'm very open about having had breast cancer. In my job I meet a lot of people who have been diagnosed and are scared. Everybody's journey is different, but it's nice sometimes to see somebody who has got through the other side. I'm very open about what I've been through and I do a lot of awareness stands for Tickled Pink which involve talking to customers and handing out leaflets. Sometimes people just want to talk to someone about their diagnosis and they are in a bit of shock."

19/10/2026

Sometimes you just need a little push… and by push, we mean a little trip and fall into a bottle of our new Irish Cream: Rogue 🥃

More on that coming soon 👀 If you look under 25, you’ll need to prove your age. Challenge 25: No ID, no sale. Must be 18+ to purchase alcohol. Selected stores & lines. Subject to availability.

18/10/2026

Helping a mum who gave birth in the car park of our Ipswich store inspired our colleague Charmaine to train as a midwife – and after three years at university, including placements at Ipswich Hospital and helping with 40 births – she's now fully qualified.

Charmaine said: "I was just going home and walking across the car park with a colleague when we heard what was going on and went over to help. The dad had just taken the baby and put it on mum. We rang the ambulance and got towels for the baby and waited for the ambulance to come. It was just a beautiful moment."

Charmaine has worked at Asda alongside her studies. She's looking for midwife opportunities, but hasn't ruled continuing in a part-time capacity with Asda. She said: "I sometimes see ladies who I've helped deliver their babies out shopping in Asda and they say to me 'hi, what are you doing here?' Working in the hospital and Asda was such a contrast though. I'd be delivering babies one day and then stacking shelves the next. Everyone at the store is very friendly and they've been very accommodating and supportive of me when I've been studying. It's been really lovely. Customers are really nice too and they know all about my studying."

Robert, the store's produce manager, said: “I’m so proud of Charmaine for balancing her work alongside her midwife course. It’s not easy managing both, and the effort she’s put into it deserves recognition. It’s great to see her working towards something she’s passionate about and I wish her all the best in the future."

17/10/2026

It's party time, you heard us. And at 7 for £10, there's plenty to pick from 🎃
What is your go-to party food? We're partial to a sausage roll… 👻🛒

16/10/2026

We've got everything you need to entertain the family on a spooky night in… 🎃

All that's left to decide is who gets the last slice of pizza 🍕

Whether you need party food, trick or treat sweets or some last minute decorations - check out the Horror Emporium range to get into the October spirit 👻

16/10/2026

As part of the marketing team at Asda, Katie has been helping raise awareness of our Tickled Pink breast cancer charity campaign for the last 18 years – and she says its messages of regularly checking yourself and knowing what to look for were critical when she got her own breast cancer diagnosis.

Katie used a guide from Tickled Pink charity partner CoppaFeel! to make sure she was properly checking her breasts. And when she felt a lump during one of her routine checks in September 2024 she knew she needed to get it looked at. She said: "Because I’ve been involved in Tickled Pink throughout my time with Asda I was exposed to all the important messages, so was really good at regularly checking myself and knew how to do it and what to look out for. I use the CoppaFeel! infographic showing how to check properly, including under the armpits. That was crucial because I had such a good routine and good rigour. That’s why I had noticed that change and was able to monitor that. Even before my diagnosis, Tickled Pink added value to my life because I knew to be vigilant."

And after her diagnosis, support from Tickled Pink charity partner Breast Cancer Now made a huge difference: "One of the first things they gave me after my diagnosis was from Breast Cancer Now with all of the terms I was likely to hear and information on what to expect. That gave me a lot of comfort and hope and I felt quite positive going into my treatment. I used the Breast Cancer Now forum during my treatment and met ladies who were in a similar position to me. You feel lonely and like you are the only person in the world going through it, but the forum helped me get through it. And after I had finished my treatment I did the Moving Forward course which is funded by money raised by Tickled Pink. You work out your plan, talk about how you feel, what a new normal might look like and how to find your place in the world again."

Katie returned to work in February and is using her experience, and her marketing expertise, to help other women in a similar situation. She uses her Instagram account to document her experience. She's been directly involved with Tickled Pink this year, including the Kylie Minogue Tickled Pink T-shirt launch. She said: "It’s amazing to work on. When I came back into the business people were a bit reluctant to get me involved with Tickled Pink in case it was triggering for me, but I was like ‘let me at it!’ and couldn’t wait to get involved."

15/10/2026

There’s a Traitor in the castle… and a mystery bug in the house. 😷🦠

Parents, trust no one. Except your Asda pharmacy aisle. 👀

15/10/2026

Why go hunting for a pumpkin patch when the pumpkins come from the same fields? 👀🎃

1.25 million pumpkins have recently landed in our stores from our trusted growers, Lincolnshire Field Products. Our teams got a first look at harvest and followed their journey from field to store. Just in time for Halloween! 👻🧡

15/10/2026

Why go hunting for a pumpkin patch when the pumpkins come from the same fields? 👀🎃
1.25 million pumpkins have recently landed in our stores from our trusted growers, Lincolnshire Field Products. Our teams got a first look at harvest and followed their journey from field to store. Just in time for Halloween! 👻🧡

14/10/2026

Asda customer Darren has a personal reason for supporting the 30th anniversary celebrations for Tickled Pink – he’s had breast cancer himself. 🎀

Darren said: "Being a being a man and hearing the words 'you've got breast cancer' is a proper, proper shock. I'd heard of men getting breast cancer, but hadn't really taken it in. It's something like 55,000 woman a year in the UK get breast cancer, for men it's less than 400. It is rare, but it does happen.”

He is a regular at our Cannock store's Tickled Pink events raising money and awareness for charity partners Breast Cancer Now and CoppaFeel! 💗

13/10/2026

Turns out we're quite the spectacle. 👓
90% of Which? respondents said we're good value. Making us a Which? Recommended provider. 🎉
Excuse us while we admire this achievement from every angle. 🤩✨

13/10/2026

As part of the celebrations for the 30th anniversary of our Tickled Pink breast cancer charity campaign Sam is taking on a "triple no ni**le challenge" to raise awareness and inspire people to check themselves.

At 19, Sam was diagnosed with Hodgkin lymphoma and underwent chemotherapy and radiotherapy to her chest. While the treatment saved her life, radiotherapy increased their risk of developing breast cancer later in life. She underwent a risk reduction double mastectomy in April 2025 and says that for her, it was the right decision. Now 32, she has tackled the London Marathon, Chase the Sun, a 205-mile cycle ride between sunrise and sunset, and a two-mile Swim Serpentine challenge in London – raising money for our charity partner CoppaFeel!. Sam took on all of her three challenges topless to start conversations, challenge perceptions and show that her body is strong and valid.

She said: "It's liberating! I'm doing them all topless to show off the scars. I want people to be able to advocate for themselves, go to the GP and, seeing my chest, think, 'I should probably check my chest, there's a bit of a lump, go get it checked out. I don't want to get scars like that.' I think it's beautiful, this survivor's body I live in and I'm really proud of it. But I know there'll be some people that feel differently, they might see that and go "I should get that little lump checked" and that's what I'm doing. I've lived through all that rubbish so that I can try and turn it into something good. I wanted to do something bold and brave and give people an opportunity to see it."

Sam also has a message for Asda customers: "Happy 30th birthday to Tickled Pink. What you guys have been doing over the years is amazing. I've been seeing that messaging since I was a kid and you know when Asda turns pink everybody knows about it. It's such a great platform to raise that awareness and raise that message and get people checking their chests and advocating for themselves and raising money for vital things like Breast Cancer Now and everything they do and CoppaFeel! and everything they do. So thank you, thank you, thank you, thank you!"

13/10/2026

Turns out we’re quite the spectacle. 👓

90% of respondents said we’re good value. Making us a Which? Recommended provider. 🎉

Excuse us while we admire this achievement from every angle. 🤩✨

29/09/2026

We have said goodbye to two exceptional colleagues.

Lilian, Customer Service Manager who has been with Asda for 18 years, is leaving to enjoy more holidays and decorating.

Then we have our wonderful checkout runner Debbie, who has been with Asda for 25 years, she too is going to enjoy more holidays. We wish you both happiness and hope you enjoy your retirement ladies. You really will be missed. Good luck.

- Debbie, Asda community champion

21/08/2026

So I did my first ever in store fundraiser for Tickled Pink.

I had a tombola, afternoon tea with a twist, merchandise and loads of fun. I raised a fabulous £250.76, for which I would love to say thank you to my colleagues and my wonderful customers of Asda Dagenham. So much fun, I forgot to take pictures, apart from one!!! Here’s to many more!- Debbie, Asda community champion

07/08/2026

We say goodbye to our Graduate Store Manager Archie. He has only been at Dagenham a short time but has made a massive impact. He is going off travelling to Sweden and we wish him all the luck and safe travels.

– Debbie, Asda community champion

15/07/2026

I had the utmost pleasure in being invited to Baby Zone, a drop-in club for families and the little ones up to the age of 5.

It’s a non-profit organisation which relies on donations and grants from local organisations and authorities.

They offer a range of different activities from soft play, reading, maths, massage and even dinky medics. It’s not only a safe space for children, but also a place where parents get to interact with their children but also make friends with other parents. When I went it was classed as a quiet day with only 142 families or 324 people! I felt humbled, overwhelmed and in awe of what these people do to create such a great, happy safe space for families and it’s all completely free.

I’d like to thank Heena, Carly, Claire and team, including Stitch for making me feel so welcome.

- Debbie, Asda community champion

10/07/2026

Thank you to our eight long serving colleagues who have clocked up more than 220 years of service with Asda between them!

Sue and Linda, who work on chilled, have been at our store for 35 years, while Shirley (George), Carol (home shopping), Lynn (George), Harbinder (checkouts), Debbie (checkouts) and Debs (community champion) who have all worked here for 25 years.

They joined other long serving colleagues from the region at the Big Asda Celebration held at Hunton Park Hotel in Kings Langley. We hope they all had a great day.

– Debbie, Asda community champion

20/04/2026

A very happy retirement to home shopping picker Pauline.

Everyone at Asda Dagenham wish you well. Enjoy your lie-ins Pauline. Thank you for your service.

– Debbie, Asda community champion

15/04/2026

Kristel and Kim from Mitchell's Miracles Neuroblastoma Charity came into store to raise some much-needed funds.

The charity raises funds to help families through financial burden whilst their children are suffering from Neuroblastoma, a rare cancer affecting children.– Debbie, Asda community champion

07/04/2026

Hi my name is Debs and I have worked at Asda Dagenham for 24 years.

I have recently become community champion and I’m ready and up for the challenge, although still learning.

I’m married, 2 children, 1 grandchild, dog, cat and 2 grand bunnies. Love my garden, praying and planting and my favourite colour is hot pink.

25/07/2022

We're always happy to help.

Colleagues at our Dagenham store have been rallying round to help the families who've lost their homes and possessions in the devastating fires during the heatwave.

The store's community champion Gemma came in on her day off to arrange £5,000 emergency funding from the Asda Foundation which bought food, bedding and clothes to residents of Ballards Road in Dagenham and in nearby Wennington whose properties were destroyed by out-of-control field fires. The store also donated water to firefighters tackling the blazes. Gemma said: "It's been absolutely heartbreaking – you just can't comprehend how this sort of thing can happen in your community, on your doorstep. It's just unthinkable. I'm just so glad that I was able to do something to help." Read more here: https://bit.ly/3b1X04C

13/06/2022

I’ve been Asda Dagenham’s community champion for over six years now – and I can’t see myself ever wanting to leave the role!

I really enjoy every aspect of the job, especially going out and meeting new people in my local community who are doing lots of wonderful things, and together we really help make a difference. Some days it may be 100 people we help through a project and then the next it may be a small group of six children who I help read to. The variety of the job keeps it really interesting, as well as meaning that I learn about different topics and charities I normally wouldn't hear about. Every week I have the ability to go out and do something different and go home with a happy fulfilled heart by completing my job!

– Gemma, Asda community champion