Asda

10/09/2026

A mum has thanked Asda colleague Federica for the kindness she showed her when her autistic son was getting overwhelmed while shopping in our Ellesmere Port store.

The customer said her son, who is also non verbal, was struggling a bit and, without his wheelchair for support, she found herself sitting on the floor with him, trying to comfort him while feeling overwhelmed herself. Federica heard the little boy crying and went over to check that he was okay. She then noticed his mum was sitting on the floor too and immediately wanted to make sure she was okay as well. When she got closer, Federica said: "It's ok, I have an autistic child too."

The lady posted on Pride in the Port Facebook group to thank Federica, saying: "I just sat on the floor with my son because in that moment all I can do is offer comfort and you went out your way to check he was okay and reassure me I'm doing a brilliant job! The world needs more people like you. Your kindness didn’t go unnoticed!"

Federica, whose nine-year-old son Gabriele is autistic, said: "I told the lady that I had an autistic boy myself and I know how she felt. I feel so much empathy for mums in general, especially those with children with special needs. The lady's comments on Facebook were lovely, I did not expect them. When I read them I was crying like a baby. It made my day."

10/09/2026

New In Sandwiches 🥪🤩 Lunch time just got a power up 🤤

09/09/2026

Go on then, what’s your favourite jab? Share in the comments 💥👇

08/09/2026

🚨WARNING🚨
Our wooden toy selection will have you finishing up the Christmas list much sooner than expected. 🎁💚

Shop our Big Toy Event: http://spklr.io/6189Er7VF

08/09/2026

Nigella. Baked Goods. Fun Pronunciations. The nation is healing, thank you Channel 4 🫡🍰

07/09/2026

Warning: unexpectedly satisfying. 🔊✨
Time to get back to routine with mix and match - with any 3 for £5 🫧

*Selected stores only, subject to availability. Offer ends 13.09.26.

06/09/2026

Our colleague Charles has been going out of his way to put smiles on the faces of customers at our Shirley store in the West Midlands since the day it opened 12 years ago – with customers telling us that his willingness to help and big beaming smile make him a joy to be around.

Charles was recently presented with an Asda award for his excellent customer service. He said: "I'm a people person and love interacting with customers. I'm usually on kiosk so I'm one of the first people customers see when they come into the store. I like to be happy and friendly, it's just the way I am. I like to make our customers happy If I can. There are a lot of regular customers who come in and always have a good natter with me. It's a very friendly store and what I really like about the job is the diversity – no two days are the same. It's really nice getting an award, but really I'm just doing my job."

Customers have been telling us what a star he is. Shearine said: “I’m a local resident, my terrace house backs onto Asda. I have been frequently shopping at Asda Parkgate coming up to 12 years now and in that time I have had the pleasure to get to know Charles, he is such a lovely person. He is also very helpful and always has a joke or two to brighten up your day. He always has a kind world to say about others." Mark said: “Charles is always a friendly and welcoming face, and makes an effort to say hello to me and my disabled daughter … even when he is clearly busy. His warm approach and high level of customer service goes a long way, helping make shopping a calmer experience. A true standout example of how a small act of kindness goes a long way." Phillip called him "A true master of customer services" and another customer, also called Philip, said: "Charles makes shopping at Asda a happy experience.”

The store's community champion Sally said: "Charles is often on the kiosk and he's generally the first person customers see when they come in see. He's always cheery. Everyone knows him for his kindness, patience, and genuine care – and cheeriness. What makes this even more special is that Charles doesn’t do it for recognition – it’s simply who he is. We are so proud and lucky to have him as part of our Asda Shirley family."

06/09/2026

The kids see whimsy. We see a future argument with the hoover... 🤔✨

05/09/2026

Would be absolutely supersonic to actually know what’s going on 😫 We just want to eat our lasagna and book some tickets

05/09/2026

Weekend side quest: can you find Daisy and The Chicks? 🛒🐄🔍

04/09/2026

EPISODE 2 🐮🎤 The Exclusive Interview ✨ Time for Elektra FENCE to catch up with missing icon of the Asda aisles: Daisy the Cow.

Find the full investigation on our channel. 🕵️

04/09/2026

Yo Morrisons, don't mind us just thought we'd drop some receipts 🧾👀


Visit www.asda.com/comparison for verification. Online comparison on comparable grocery products on 23/08/2026. Thousands of products cheaper at Asda. Includes promotional prices and prorata prices. Excludes multibuys. Selected stores. Subject to availability. Delivery, collection and minimum basket charges may apply. Delivery/collection slots subject to availability. Excludes Asda Express and small stores, see ASDA.com/smallstores

04/09/2026

It's a camera-free, app-free, subscription-free, mortgage-free way to brush your teeth. That's all. 🦷😉

02/09/2026

One day Daisy was there. The next, she wasn’t. 🕵️
After decades of rumours Elektra FENCE finally has the tea...
EPISODE 1 coming soon 🐄

02/09/2026

Steph and Lorraine from our Cardiff Bay store did all they could to made sure two Take That fans had the greatest day ahead of the group's Circus concert at the Principality Stadium.

The fans, who are from Bristol, had pre-booked parking slots in the store's car park online and had gone into the store to ask what the best way was to travel to the concert, as well as to see what Welsh products the store had so they could take them home later. Steph said: "We're not too far from the stadium – about a 25-minute walk – and people do park here for concerts and sports events as it's so handy. There's quite a few takeaways and shops on the way to the stadium from here and we are open 24 hours.

"The ladies were big Take That fans and had seen them every time they'd been on tour. They were in a bit of a rush to get to the stadium and but really wanted to take some local produce home with them so Lorraine and I sorted that out for them ready for them to pick up after the concert." The thrilled fans rang the store the next day to praise the pair for their excellent customer service.

01/09/2026

EXCLUSIVE: Asda Icon Spotted in the Aisles 📸👀

01/09/2026

Parents, assemble. 🎒🔒
September is HERE but first - have you checked your b***s, pecs or chest? Your regular Tickled Pink reminder from us, Breast Cancer Now and CoppaFeel! 💗

31/08/2026

First week of term and you’ve not even thought about the lunchboxes yet? 😭

Here’s what a nutritionist actually packs in her kids’ lunchboxes 🥪🍓

30/08/2026

When a customer's mobility scooter broke down on a shopping trip to our Lancing supermarket during the recent hot weather 20-year-old Asda colleague Harry stepped in to help – pushing the 70-year-old gentleman home himself.

Harry said: "His scooter just stopped working while he was shopping, so we got him the store scooter while we charged his up. But after about 15 to 20 minutes of charge it still didn't work. I offered to get the gentleman a taxi home, but I don't think he wanted to leave his scooter so I said I'd push him. He didn't live too far away, about a ten-minute walk.

"I pushed and he steered! It wasn't too heavy as luckily he didn't have too many shopping bags with him. It was a hot day though and I was sweating by the time we'd got to his house! He shook my hand when we got there; he was very grateful. With all the doom and gloom in the world it's nice to do something positive for someone."

Store manager Sally has nominated Harry for an Asda service superstar award for his kindness. She said: "Harry is a really great member of the team and always goes above and beyond for customers and colleagues. Nothing is ever too much for him."

30/08/2026

Six weeks later and suddenly we need a water bottle, PE kit AND everything labelled by Tuesday 🎒🙂

29/08/2026

Summer, you were cute. But pumpkin spice is back 🎃☕️🍂

28/08/2026

Payday deals hitting the important stuff, again🧻

28/08/2026

When a customer in her 80s really wanted a stone-coloured raincoat from George at Asda that she'd seen online Emma from our Asda Living store in Stafford went out of her way to get it for her.

The lady doesn't shop online, so Emma did it on her own personal account for her. She paid for the coat and had it delivered to the store. When it arrived, Emma phoned the lady so she she could come in and collect it, and Emma was reimbursed for her purchase.

Emma said: "I showed the lady some of the coats we had, but she was adamant that she wanted the one she'd seen online. She said she didn't order online so I ordered it for her myself to get the coat into the store. When it arrived we kept it in the back for her and I gave her a call. I don't like to see anyone struggle, especially the older generation who sometimes don't trust using their bank card online. She was over the moon when she picked up the coat."

Store manager Sue, who nominated Emma for an Asda service superstar award, said: "It was absolutely lovely thing to do, outstanding, but that's our Emma! She will do anything to help the customer. She'a little star."

27/08/2026

£4 Christmas chocs now = one less thing for December you to worry about✨

21/08/2026

So I did my first ever in store fundraiser for Tickled Pink.

I had a tombola, afternoon tea with a twist, merchandise and loads of fun. I raised a fabulous £250.76, for which I would love to say thank you to my colleagues and my wonderful customers of Asda Dagenham. So much fun, I forgot to take pictures, apart from one!!! Here’s to many more!- Debbie, Asda community champion

07/08/2026

We say goodbye to our Graduate Store Manager Archie. He has only been at Dagenham a short time but has made a massive impact. He is going off travelling to Sweden and we wish him all the luck and safe travels.

– Debbie, Asda community champion

15/07/2026

I had the utmost pleasure in being invited to Baby Zone, a drop-in club for families and the little ones up to the age of 5.

It’s a non-profit organisation which relies on donations and grants from local organisations and authorities.

They offer a range of different activities from soft play, reading, maths, massage and even dinky medics. It’s not only a safe space for children, but also a place where parents get to interact with their children but also make friends with other parents. When I went it was classed as a quiet day with only 142 families or 324 people! I felt humbled, overwhelmed and in awe of what these people do to create such a great, happy safe space for families and it’s all completely free.

I’d like to thank Heena, Carly, Claire and team, including Stitch for making me feel so welcome.

- Debbie, Asda community champion

10/07/2026

Thank you to our eight long serving colleagues who have clocked up more than 220 years of service with Asda between them!

Sue and Linda, who work on chilled, have been at our store for 35 years, while Shirley (George), Carol (home shopping), Lynn (George), Harbinder (checkouts), Debbie (checkouts) and Debs (community champion) who have all worked here for 25 years.

They joined other long serving colleagues from the region at the Big Asda Celebration held at Hunton Park Hotel in Kings Langley. We hope they all had a great day.

– Debbie, Asda community champion

20/04/2026

A very happy retirement to home shopping picker Pauline.

Everyone at Asda Dagenham wish you well. Enjoy your lie-ins Pauline. Thank you for your service.

– Debbie, Asda community champion

15/04/2026

Kristel and Kim from Mitchell's Miracles Neuroblastoma Charity came into store to raise some much-needed funds.

The charity raises funds to help families through financial burden whilst their children are suffering from Neuroblastoma, a rare cancer affecting children.– Debbie, Asda community champion

07/04/2026

Hi my name is Debs and I have worked at Asda Dagenham for 24 years.

I have recently become community champion and I’m ready and up for the challenge, although still learning.

I’m married, 2 children, 1 grandchild, dog, cat and 2 grand bunnies. Love my garden, praying and planting and my favourite colour is hot pink.

25/07/2022

We're always happy to help.

Colleagues at our Dagenham store have been rallying round to help the families who've lost their homes and possessions in the devastating fires during the heatwave.

The store's community champion Gemma came in on her day off to arrange £5,000 emergency funding from the Asda Foundation which bought food, bedding and clothes to residents of Ballards Road in Dagenham and in nearby Wennington whose properties were destroyed by out-of-control field fires. The store also donated water to firefighters tackling the blazes. Gemma said: "It's been absolutely heartbreaking – you just can't comprehend how this sort of thing can happen in your community, on your doorstep. It's just unthinkable. I'm just so glad that I was able to do something to help." Read more here: https://bit.ly/3b1X04C

13/06/2022

I’ve been Asda Dagenham’s community champion for over six years now – and I can’t see myself ever wanting to leave the role!

I really enjoy every aspect of the job, especially going out and meeting new people in my local community who are doing lots of wonderful things, and together we really help make a difference. Some days it may be 100 people we help through a project and then the next it may be a small group of six children who I help read to. The variety of the job keeps it really interesting, as well as meaning that I learn about different topics and charities I normally wouldn't hear about. Every week I have the ability to go out and do something different and go home with a happy fulfilled heart by completing my job!

– Gemma, Asda community champion

09/03/2022

In line with International Women’s Day I donated sanitary items to Elevate Her UK, a local charity supporting teenage girls and young women.

These products will help fight period poverty in our local community. Ebony from Elevate Her, said: "Thank you very much we really appreciate your kind gesture and I’m sure the girls and young women we support will be highly grateful."

– Gemma, Asda community champion