Asda

10/09/2026

A mum has thanked Asda colleague Federica for the kindness she showed her when her autistic son was getting overwhelmed while shopping in our Ellesmere Port store.

The customer said her son, who is also non verbal, was struggling a bit and, without his wheelchair for support, she found herself sitting on the floor with him, trying to comfort him while feeling overwhelmed herself. Federica heard the little boy crying and went over to check that he was okay. She then noticed his mum was sitting on the floor too and immediately wanted to make sure she was okay as well. When she got closer, Federica said: "It's ok, I have an autistic child too."

The lady posted on Pride in the Port Facebook group to thank Federica, saying: "I just sat on the floor with my son because in that moment all I can do is offer comfort and you went out your way to check he was okay and reassure me I'm doing a brilliant job! The world needs more people like you. Your kindness didn’t go unnoticed!"

Federica, whose nine-year-old son Gabriele is autistic, said: "I told the lady that I had an autistic boy myself and I know how she felt. I feel so much empathy for mums in general, especially those with children with special needs. The lady's comments on Facebook were lovely, I did not expect them. When I read them I was crying like a baby. It made my day."

10/09/2026

New In Sandwiches 🥪🤩 Lunch time just got a power up 🤤

09/09/2026

Go on then, what’s your favourite jab? Share in the comments 💥👇

08/09/2026

🚨WARNING🚨
Our wooden toy selection will have you finishing up the Christmas list much sooner than expected. 🎁💚

Shop our Big Toy Event: http://spklr.io/6189Er7VF

08/09/2026

Nigella. Baked Goods. Fun Pronunciations. The nation is healing, thank you Channel 4 🫡🍰

07/09/2026

Warning: unexpectedly satisfying. 🔊✨
Time to get back to routine with mix and match - with any 3 for £5 🫧

*Selected stores only, subject to availability. Offer ends 13.09.26.

06/09/2026

Our colleague Charles has been going out of his way to put smiles on the faces of customers at our Shirley store in the West Midlands since the day it opened 12 years ago – with customers telling us that his willingness to help and big beaming smile make him a joy to be around.

Charles was recently presented with an Asda award for his excellent customer service. He said: "I'm a people person and love interacting with customers. I'm usually on kiosk so I'm one of the first people customers see when they come into the store. I like to be happy and friendly, it's just the way I am. I like to make our customers happy If I can. There are a lot of regular customers who come in and always have a good natter with me. It's a very friendly store and what I really like about the job is the diversity – no two days are the same. It's really nice getting an award, but really I'm just doing my job."

Customers have been telling us what a star he is. Shearine said: “I’m a local resident, my terrace house backs onto Asda. I have been frequently shopping at Asda Parkgate coming up to 12 years now and in that time I have had the pleasure to get to know Charles, he is such a lovely person. He is also very helpful and always has a joke or two to brighten up your day. He always has a kind world to say about others." Mark said: “Charles is always a friendly and welcoming face, and makes an effort to say hello to me and my disabled daughter … even when he is clearly busy. His warm approach and high level of customer service goes a long way, helping make shopping a calmer experience. A true standout example of how a small act of kindness goes a long way." Phillip called him "A true master of customer services" and another customer, also called Philip, said: "Charles makes shopping at Asda a happy experience.”

The store's community champion Sally said: "Charles is often on the kiosk and he's generally the first person customers see when they come in see. He's always cheery. Everyone knows him for his kindness, patience, and genuine care – and cheeriness. What makes this even more special is that Charles doesn’t do it for recognition – it’s simply who he is. We are so proud and lucky to have him as part of our Asda Shirley family."

06/09/2026

The kids see whimsy. We see a future argument with the hoover... 🤔✨

05/09/2026

Would be absolutely supersonic to actually know what’s going on 😫 We just want to eat our lasagna and book some tickets

05/09/2026

Weekend side quest: can you find Daisy and The Chicks? 🛒🐄🔍

04/09/2026

EPISODE 2 🐮🎤 The Exclusive Interview ✨ Time for Elektra FENCE to catch up with missing icon of the Asda aisles: Daisy the Cow.

Find the full investigation on our channel. 🕵️

04/09/2026

Yo Morrisons, don't mind us just thought we'd drop some receipts 🧾👀


Visit www.asda.com/comparison for verification. Online comparison on comparable grocery products on 23/08/2026. Thousands of products cheaper at Asda. Includes promotional prices and prorata prices. Excludes multibuys. Selected stores. Subject to availability. Delivery, collection and minimum basket charges may apply. Delivery/collection slots subject to availability. Excludes Asda Express and small stores, see ASDA.com/smallstores

04/09/2026

It's a camera-free, app-free, subscription-free, mortgage-free way to brush your teeth. That's all. 🦷😉

02/09/2026

One day Daisy was there. The next, she wasn’t. 🕵️
After decades of rumours Elektra FENCE finally has the tea...
EPISODE 1 coming soon 🐄

02/09/2026

Steph and Lorraine from our Cardiff Bay store did all they could to made sure two Take That fans had the greatest day ahead of the group's Circus concert at the Principality Stadium.

The fans, who are from Bristol, had pre-booked parking slots in the store's car park online and had gone into the store to ask what the best way was to travel to the concert, as well as to see what Welsh products the store had so they could take them home later. Steph said: "We're not too far from the stadium – about a 25-minute walk – and people do park here for concerts and sports events as it's so handy. There's quite a few takeaways and shops on the way to the stadium from here and we are open 24 hours.

"The ladies were big Take That fans and had seen them every time they'd been on tour. They were in a bit of a rush to get to the stadium and but really wanted to take some local produce home with them so Lorraine and I sorted that out for them ready for them to pick up after the concert." The thrilled fans rang the store the next day to praise the pair for their excellent customer service.

01/09/2026

EXCLUSIVE: Asda Icon Spotted in the Aisles 📸👀

01/09/2026

Parents, assemble. 🎒🔒
September is HERE but first - have you checked your b***s, pecs or chest? Your regular Tickled Pink reminder from us, Breast Cancer Now and CoppaFeel! 💗

31/08/2026

First week of term and you’ve not even thought about the lunchboxes yet? 😭

Here’s what a nutritionist actually packs in her kids’ lunchboxes 🥪🍓

30/08/2026

When a customer's mobility scooter broke down on a shopping trip to our Lancing supermarket during the recent hot weather 20-year-old Asda colleague Harry stepped in to help – pushing the 70-year-old gentleman home himself.

Harry said: "His scooter just stopped working while he was shopping, so we got him the store scooter while we charged his up. But after about 15 to 20 minutes of charge it still didn't work. I offered to get the gentleman a taxi home, but I don't think he wanted to leave his scooter so I said I'd push him. He didn't live too far away, about a ten-minute walk.

"I pushed and he steered! It wasn't too heavy as luckily he didn't have too many shopping bags with him. It was a hot day though and I was sweating by the time we'd got to his house! He shook my hand when we got there; he was very grateful. With all the doom and gloom in the world it's nice to do something positive for someone."

Store manager Sally has nominated Harry for an Asda service superstar award for his kindness. She said: "Harry is a really great member of the team and always goes above and beyond for customers and colleagues. Nothing is ever too much for him."

30/08/2026

Six weeks later and suddenly we need a water bottle, PE kit AND everything labelled by Tuesday 🎒🙂

29/08/2026

Summer, you were cute. But pumpkin spice is back 🎃☕️🍂

28/08/2026

Payday deals hitting the important stuff, again🧻

28/08/2026

When a customer in her 80s really wanted a stone-coloured raincoat from George at Asda that she'd seen online Emma from our Asda Living store in Stafford went out of her way to get it for her.

The lady doesn't shop online, so Emma did it on her own personal account for her. She paid for the coat and had it delivered to the store. When it arrived, Emma phoned the lady so she she could come in and collect it, and Emma was reimbursed for her purchase.

Emma said: "I showed the lady some of the coats we had, but she was adamant that she wanted the one she'd seen online. She said she didn't order online so I ordered it for her myself to get the coat into the store. When it arrived we kept it in the back for her and I gave her a call. I don't like to see anyone struggle, especially the older generation who sometimes don't trust using their bank card online. She was over the moon when she picked up the coat."

Store manager Sue, who nominated Emma for an Asda service superstar award, said: "It was absolutely lovely thing to do, outstanding, but that's our Emma! She will do anything to help the customer. She'a little star."

27/08/2026

£4 Christmas chocs now = one less thing for December you to worry about✨

30/09/2025

Congratulations to store manager Bilal from our Wembley store who has been named Colleague of the Year and Leader of the Year in the Proud to be Asda awards.

The judges said Bilal "combines vision, integrity and strong communication to inspire and motivates his team". Colleagues had nothing but praise for him – here's a selection of what they said about him: "Bilal is a very helpful guy and a very good leader. First of all he's a very good human being", "The things that really make Bilal stand out is setting really high standards", "What I respect most is that he always leads by example", "He's made us feel more like a family." "He's always ready to help every person."

Asda chairman Allan Leighton congratulated Bilal and said his "leadership and impact truly stood out."

04/08/2025

Congratulations to Asda customer Hamad who's won free fuel worth up to £1,500 for the next 12 months after finding one of our golden tickets while shopping in Asda Wembley at the weekend.

Hamad found the ticket hidden in the store and was in shock to win. As part of our year-long celebrations to mark our landmark 60th birthday, we've hidden 40 golden tickets in stores across the UK. Between now and the end of the August bank holiday weekend, colleagues will be secretly hiding the tickets and awaiting the lucky winners.

17/03/2023

Look who's coming to our store tomorrow!

Fans of YouTube characters Omar and Hana will be able to meet their heroes when they visit our Colindale, Park Royal and Wembley stores on Saturday, and even have the chance to pick up Desi Dolls of the characters ahead of Ramadan and Eid.

They will be posing for selfies, giving out sweets and chocolates – and high fives of course! Farzana, founder of the Desi Doll Company which makes the toy versions of the characters, will also be in our stores to chat to kids and parents. Omar and Hana will be at Asda Wembley from 10am to noon, Asda Park Royal from 1pm to 3pm and Asda Colindale from 4pm to 6pm. See you there!

09/02/2023

When a home shopping driver at our Wembley store suffered a slipped disc during his deliveries and had to be taken to hospital, our colleague Miten stepped in to make sure customers got their groceries on time.

Miten, who only started working at the store seven months ago, had just finished his shift when he heard about the emergency and quickly volunteered to get a taxi to Kilburn to pick up the van, which was safely parked up, and take the shopping to the remaining customers. He has now won the regional gold award in the Asda service superstar awards for his efforts after being nominated by store manager Mohsin, who said: "We are all very proud of Miten. He's always very calm and polite and nothing is too much trouble for him. He is one of our five-star rated drivers. We really appreciate what Miten has been doing in the time he has been with us and he's become an integral part of the Wembley online operation." The other driver is now recovering at home after receiving hospital treatment.

29/09/2022

Our Wembley store is taking part in a trial to make it easier for blind and partially sighted customers to navigate their way through the store whilst they do their shopping.

Customers using the GoodMaps smartphone app can pinpoint their location within one metre of accuracy and then communicate directions to product groups or areas via audio, enlarged visual, and touch commands, and can search for key landmarks within the store such as the pharmacy, toilets and tills. The app can also search for specific product categories on the shelves with the aim being to guide the customer as close as possible to the item they are looking for. Marc Powell from the RNIB said: “It’s so great to see an influential retailer such as Asda proactively championing accessibility through technology like GoodMaps. This is an encouraging step forward in creating a more inclusive world and an example of how improving accessibility for people with sight loss can actually enhance the customer experience for everyone." Find out more here: https://bit.ly/3SxeUwx

13/12/2021

We were only too happy to donate Christmas Eve boxes to Chalkhill Primary School. The school and the children were delighted to receive them.

– Pratima, Asda community champion

02/08/2021

Thank you to all the colleagues who took part in a litter pic around the store and in Chalkhill Park.

– Pratima, Asda community champion

18/06/2021

Wembley Vaccination Centre Covid-19 was delighted to receive our donation of snacks.

They have vaccinated over 100,000 people which is a massive achievement. Thanks to the volunteers and staff!

– Pratima, Asda community champion

07/06/2021

Brent Council was delighted to receive donation of plants, seeds and shrubs for their Brook Way Community Biodiversity Project.

– Pratima, Asda community champion

12/02/2021