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18/08/2026
The summer holidays are nearly over. You’ve almost made it.
For the final stretch, we’re making breakfast and lunch with little ones a little easier.
From 17–31 August, bring the kids into any GAIL’s bakery and we’ll have complimentary children’s activity books, crayons and tote bags to keep small hands busy while you enjoy your coffee (hopefully while it’s still hot).
A little something for them. A moment for you.
*Available with a minimum £15 spend in bakery, while stocks last.
12/08/2026
We thought we were buying incredible ingredients. Over time, we realised we were building relationships with the people behind them.
In a way, the Craft Community began almost twenty years ago. We just didn’t have a name for it yet. It grew from finding people doing something brilliantly, sharing their obsession with good food and wanting more people to know about it.
Over the years, we realised these relationships could be about more than what we bought from each other. We could share ideas, learn from each other and make better food together.
The community was already there. We just thought it deserved a name.
11/08/2026
Flavour is what makes you stop, pick up your fork and go back for another bite. It’s what you remember long after the plate is empty.
Behind those moments are people who’ve spent years working out how to make something taste that good. Better ingredients, more time, care over the details. Because when people care that much about flavour, you end up with food you can’t stop thinking about.
06/08/2026
What happens when you gather some of the best craftspeople you know around one table? Good food, of course. Good w**e too. But most importantly, great conversation.
Pull up a chair. We’d love you to meet a few of the people around the table.
05/08/2026
What makes a better loaf? Well, it actually all starts with the soil.
When you start with healthy land, you end with more character in the flour.
Minimally shaped and baked with a dark, substantial crust, the Bruern Farms Sourdough has a soft crumb, delicate notes of malt and the gentle sweetness of the grains themselves.
Full of complex, unfolding flavours, just how it was always meant to be.
04/08/2026
Grow the grain differently, and you have to bake differently too.
Heritage grains ask more of us. More experience, attention and patience. You can't force them. You have to work with them.
That's where craft comes in, really. Our hands are the bit in between. The field on one side, the bread on your table on the other.
03/08/2026
Turns out the best grains are also the hardest to work with.
Henry grows heritage grains for us at Bruern Farms – old varieties of wheat that most farms don’t grow anymore as they can be a little unpredictable and stubborn.
We'd still choose them every time though. More flavour, more character, more sustainable to grow. And yes – way more effort. But worth it.
02/08/2026
Meet Henry, the farmer behind Bruern Farms. A long-time friend and a true farming pioneer.
He's turned his family farm into a place for experimentation – exploring heritage grains, milling his own flour and planting crops that nourish the soil.
As bakers, we were really excited to work with Henry and see what this could mean for our bread. The result is the Bruern Farms Sourdough loaf.
22/07/2026
Last week, we welcomed Bannister to our Southwark Fire Station Bakery to talk about her latest novel FIVE – a thrilling exploration of trauma, belonging and hope.
As well as insights from the author, guests were treated to a signed book, cinnamon bun and our Mixed Olive Sourdough.
Read our Journal to find out more about how the evening unfolded – plus how to attend our next book launch.
23/06/2026
The forecast calls for iced drinks.
Whether you’re stopping by for a Plum Matcha, a Black Sesame or a Tiramisu Cold Brew, we’ve got something cold waiting for you.
Perfect for warm walks, sunny lunch breaks and finding a shady spot for a few quiet minutes.
Address
Unit 18 Dickens Yard, Longfield Avenue
London
W5 2TD
To reach the coffee shop and breakfast & brunch restaurant located at Longfield Avenue in London, you can take public transport or drive.
By public transport:
1. Take the Jubilee line on the London Underground to West Hampstead station.
2. Exit the station and walk along West End Lane until you reach Broadhurst Gardens.
3. Turn right onto Broadhurst Gardens and continue straight until you reach Finchley Road.
4. Cross over Finchley Road and continue straight until you reach Longfield Avenue.
5. The coffee shop and breakfast & brunch restaurant will be on your right-hand side.
By car:
1. Take the A41 towards Swiss Cottage.
2. Continue on this road until you reach Finchley Road.
3. Turn onto Finchley Road and continue straight until you reach Longfield Avenue.
4. There is a paid parking lot available near the restaurant for those driving.
Note: These directions are for informational purposes only and not intended as a promotion or endorsement of any specific business or establishment.
Opening Hours
| Monday |
7am - 7pm |
| Tuesday |
7am - 7pm |
| Wednesday |
7am - 7pm |
| Thursday |
7am - 7pm |
| Friday |
7am - 7pm |
| Saturday |
8am - 7pm |
| Sunday |
8am - 7pm |
Alerts
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What people say
GAIL's Bakery on Longfield Avenue in London is a must-visit for anyone who appreciates good, honest food. The bakery prides itself on using only the best ingredients to create delicious treats that are never mundane or mediocre. One of their standout offerings is the San Francisco loaf, made with flour, yoghurt, milk and water. This unique combination of ingredients not only provides a distinctive tang and sourness but also fosters a good diversity of bacteria, improving gut health.
For those with a sweet tooth, GAIL's Bakery has plenty to offer as well. Their Saturday bun run features golden, flaky croissant pastry filled with cinnamon, brown sugar and butter before being tossed in cinnamon sugar. The Strawberry and Ricotta cakes are another popular choice - polenta and ricotta cake topped with sliced strawberries that are freshly baked throughout the day.
Savoury options at GAIL's Bakery are just as impressive. The Tomato and Artichoke Quiche is cased in buttery shortcrust pastry and filled with sundried tomatoes, artichokes, creamy ricotta, mature cheddar, rosemary and thyme. To add some spice to the dish, they season it with spicy Ezme Turkish paste made from sundried tomatoes, peppers and pomegranate molasses.
Finally, no visit to GAIL's Bakery would be complete without trying one of their smoked salmon or pastrami bagels. These come with a kick thanks to their friends at [unspecified]. And for those looking to improve their gut health while indulging in delicious food - GAIL's Bakery has got you covered too! Their fermentation specialist team transforms humble cucumbers into something truly special that will leave your taste buds wanting more. Overall, GAIL's Bakery is a fantastic spot for breakfast or brunch in London that offers something for everyone!
