Recent social media posts
19/02/2026
We keep our pistachio lattes simple. Real pistachio cream, a fresh espresso pull, and no artificial extras. Perfect for a quick morning fix.
18/02/2026
We hand-make all of our chocolate cookies from scratch. We focus on simple, premium ingredients, and high-quality chunks of white and dark chocolate - rolled by hand and baked until they reach that perfect fudgy state.
14/02/2026
Valentine’s Day at Signorelli. From our heart-shaped almond biscuits to our hand-decorated triple chocolate brownies, our signature bakes have been reimagined for the weekend. Available now while they last.
13/02/2026
Our signature triple chocolate brownies have been given a hand-decorated pink finish for Valentine’s Day. Available now at Signorelli 💝
11/02/2026
Matcha can be an acquired taste, but the addition of white chocolate is a game-changer. It’s that balance between the deep, earthy notes of the whisked green tea and the velvety sweetness of the chocolate. We’ve spent a lot of time behind the counter perfecting this ratio so that neither side overpowers the other. It’s become the go-to for those who want something a bit more interesting than their usual latte. A smooth, vibrant green pour to brighten up a grey London afternoon.
09/02/2026
Half-term plans? Let them make the mess at our place instead. 🧑🍳✨
We’re opening up the Bakehouse for our Little Bakers sessions this February. It’s a chance for the kids to get hands-on with real dough and for you to enjoy a coffee while they work on their masterpieces.
🍪 Wednesday 18th Feb | Biscuit Making (2:30pm - 3:30pm)
From rolling and cutting shapes to the final decoration (and the best part - eating them!), this session is all about creativity. Best for ages 4-10.
🍕 Thursday 19th Feb | Pizza Making (4:00pm-5:00pm)
The ultimate life skill. The kids will prep and bake their very own pizza for dinner that they’ll actually be proud of. Best for ages 4-12.
Grab your tickets today - Link in bio
https://www.tickettailor.com/events/bakehousebysignorelli
08/02/2026
Valentine’s plans? Sorted. 🥂🍕
Join us this Thursday 12th February at Bakehouse by Signorelli, for a hands-on pizza and tiramisu making session. You’ll start the evening with a glass of Prosecco and a selection of appetisers before learning the art of crafting your own pizza dough and a classic Italian tiramisu from scratch.
Once your creations are ready, you can relax in the Bakehouse and enjoy the meal you’ve lovingly prepared together.
We have a final few spots remaining. Book your tickets today, or drop us a DM if you have any questions!
https://www.tickettailor.com/events/bakehousebysignorelli/2029056
07/02/2026
No shortcuts with our carrot cake. We use fresh ingredients and a thick layer of real cream cheese icing. Every loaf is baked and finished by hand right here in the bakery. If you’re passing through East London this weekend, this is the one to pair with your coffee.
06/02/2026
Yesterday was World Nutella Day 🍫 If you love chocolate, these cookies are for you. They're one of the most popular items on our counter for a reason - each cookie has a gooey Nutella centre and a little bit of salt. Come see us this weekend and try one for yourself
05/02/2026
Behind the scenes with Dani and some very special birthday orders. We know how much these days mean to your loved ones, so we put in the extra time to make sure the quality is there in every layer.
30/01/2026
If you’ve got one of our reusable cups, bring it along next time you’re passing the shop. We’re keeping the counter stocked with fresh chai and plenty of hot milk throughout the day. It’s a simple way to grab your fix while you’re out and about in East London.
28/01/2026
Real ingredients and a bit of patience. Our pistachio loaf is made without any shortcuts - just slow baked sponge and a hand dipped nutty glaze. It’s a staple on our counter for a reason, and it’s at its best when it’s freshly baked. If you’re in East London this week, pop in and grab a slice before they're all gone.
Address
7 Victory Parade
London
E20 1FS
To get to Victory Parade in London, you can take the underground to North Greenwich Station or Canary Wharf Station and then transfer to a local bus service that stops near there. Alternatively, if you are driving, you can park at the nearby O2 Arena car park and then walk for a few minutes to reach Victory Parade.
Opening Hours
| Monday |
6am - 6pm |
| Tuesday |
6am - 6pm |
| Wednesday |
6am - 6pm |
| Thursday |
6am - 6pm |
| Friday |
6am - 6pm |
| Saturday |
6am - 6pm |
| Sunday |
6am - 6pm |
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What people say
Signorelli Bakery, located in Victory Parade, London, is a hidden gem for those who appreciate wholesome and nutritious food. This family-run Italian Artisan bakery prides itself on using traditional methods and ancient flours to create their breads and pastries. The founder's passion for food has led to a focus on reducing sugar and salt in their offerings, making them a great option for health-conscious individuals.
Upon entering the bakery, customers are greeted with an array of freshly made breads, pastries, cakes, seasonal salads, spreads, sandwiches and more. The menu is sourced locally and changes seasonally to ensure the freshest ingredients are used. In addition to their delicious food options, Signorelli Bakery also offers a unique range of teas, freshly made juices and signature cocktails.
Whether you're looking for breakfast, brunch, lunch or teatime treats - Signorelli Bakery has got you covered. They even offer their famous "Aperitivo" which is perfect for those looking to unwind after a long day.
Overall, Signorelli Bakery is a must-visit spot in London for anyone who appreciates high-quality ingredients and traditional baking methods. Their commitment to wholesome and nutritious food makes them stand out from other bakeries in the area.
