Recent social media posts
24/10/2026
The story behind the sign at our Soho ice cream parlour.
We get asked who made it almost every day. We did.
We could have ordered a sign. But that’s never really been how we do things.
Come and see it for yourself.
22/10/2026
Polystyrene is still the default across the ice cream industry, even though single-use polystyrene food containers are now banned in the UK. That needs to change.
We’ve always believed what our ice cream comes in should match what goes into it. That’s why we worked with Magical Mushroom Company® to become the first to put ice cream in Mushroom® Packaging. It’s made from mycelium, the root structure of mushrooms, and it biodegrades within 40 days 🍄
However, in full transparency, as we grew, we had to put mushroom packaging on hold for now. But being the first is something we’ll always be proud of, and in the meantime, rest assured we use recyclable cardboard boxes.
18/10/2026
Hedgerow Ripple is inspired by the British hedgerow, at the point where late summer turns into autumn. Blackberries come in August, apples start in September, and this ice cream sits right where the two meet.
We make the ripple in-house with diced apples and whole blackberries. We keep some chunks so you actually bite into the fruit, then folded through a vanilla base.
Hedgerow Ripple is in our parlours now
17/10/2026
We weren’t happy with our pumpkin spice. So we started again.
The mouthfeel just wasn’t where we wanted it. Our team, tested different pumpkins and squash, batch after batch, until it was right.
Here’s what we landed on. The pumpkin brings a natural sweetness (but not too much) and the green, vegetal notes you’d actually expect from it. Cloves, nutmeg, ginger and cinnamon add warmth. Egg yolks make a dense, rich scoop where you taste the pumpkin first, then each layer of spice.
Made for easing into autumn and winter.
Pumpkin Spice is in our parlours now.
10/10/2026
We’re still serving fresh ice cream and sorbet every Saturday, 9am–4pm at our Bermondsey parlour. Hurry, while the good weather lasts 😉☀️
06/10/2026
The beauty of making ice cream entirely from scratch is that you’re never restricted by boundaries.
Whether we’re working with peak-season fruit, fresh herbs, or vegetables, our kitchen is always experimenting with new profiles flavours.
What’s been your favourite ICU flavour?
04/10/2026
We love seeing your photos with ICU 🤍 Keep tagging us!
Sharon Eisenberg Goldstein Liora Green Steiner Eleanor Hoath NT ANP mBANT Zaid Hamid
01/10/2026
It’s October 1st. And we’re celebrating the new season with our delicious Cherry Sherbet. A little bit sweet, a little bit dark, and completely indulgent. 🍒
Who says ice cream season ends when autumn starts?
29/09/2026
The soundtrack to our kitchen. From prepping fresh ingredient to the final churn, this is what uncompromising sounds like.
24/09/2026
We love seeing your photos with ICU 🤍 Keep tagging us!
21/09/2026
We continue our 20 years series by looking back at one of our earliest partners, Scott Collins, founder of MEATliquor.
From its legendary roots as a burger van to a powerhouse of the UK food scene, MEATliquor has been setting the standard for uncompromised quality, bold flavors, and serious fun since day one.
Scott, thank you for trusting us for two decades. We’re incredibly proud to have grown alongside you and to have played a small, sweet part in the MEATliquor story.
17/09/2026
We have a new flavour on the block: Watermelon
These Sentinel watermelons come from the Zerbinati family in Northern Italy, who prune their vines to grow just one dense, naturally sweet melon per plant.
We juiced them fresh in our kitchen at peak ripeness, finishing with a dash of lime juice to keep the flavour fresh.
Are you coming in to try the new flavour?
15/09/2026
We’re quite obsessed with detail. From sourcing exceptional raw ingredients to balancing flavour profile, our small team pours passion and precision into every single tub.
Swipe for a look at our daily process, and stay tuned for the little surprise guest at the end.
Address
166 Pavilion Road
London
SW1X 0AW
Located on Pavilion Road, London, you can reach the ice cream shop via different modes of public transportation. The nearest tube station is Sloane Square Station, which is a 10-minute walk from the location. Alternatively, South Kensington Station is also close by and would take around 15 minutes to walk.
If you’re driving to the area, there are several car parks nearby that you can use. Cadogan Place Car Park and Knightsbridge Green Car Park are two of the closest options. Keep in mind that parking in central London can be quite expensive and availability may vary depending on the day and time.
Overall, whether you prefer taking public transport or driving yourself, there are plenty of ways to get to this location on Pavilion Road in London.
Opening Hours
| Monday |
11am - 10pm |
| Tuesday |
11am - 10pm |
| Wednesday |
11am - 10pm |
| Thursday |
11am - 10pm |
| Friday |
11am - 10pm |
| Saturday |
11am - 10pm |
| Sunday |
11am - 10pm |
Alerts
Be the first to know and let us send you an email when The Ice Cream Union posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
What people say
The Ice Cream Union on Pavilion Road is a must-visit for anyone who loves artisanal ice cream. Their commitment to using only the finest ingredients and producing everything by hand is evident in every scoop. The attention to detail is impressive, and it's clear that they take great pride in their craft.
One thing that sets The Ice Cream Union apart is their willingness to experiment with unique flavors. From infusing real fresh petals into their ice cream for the Chelsea Flower Week special flavors, to creating a Matcha Ice Cream made with organic matcha powder for St Patrick’s Day, they are always pushing the boundaries of what's possible.
Their commitment to quality extends beyond just their ice cream. They also offer hot chocolate made with chocolate buttons from their friends at 70% dark chocolate and milk from local farms or oat milk for those who prefer a dairy-free option.
The Ice Cream Union has also shown that they care about their customers, staying open during lockdowns and even offering dog-friendly ice cream for furry friends. It's no wonder that customers rave about them on social media, calling them essential and urging others not to miss out on new flavors like Cookie Dough made with handmade cookies and 70% dark chocolate.
Overall, The Ice Cream Union is a gem of an ice cream parlor that deserves all the praise it gets. If you're in London, be sure to stop by Pavilion Road and try some of their delicious creations!
