Recent social media posts
02/06/2026
We’re counting down to our 20th anniversary celebration next month, and we’re thrilled to be joined by the fabulous Patricia Michelson, founder of the award-winning .
As fellow champions of dairy, we couldn’t think of a better person to celebrate with. For more than 30 years, Patricia has been sharing a passion for exceptional cheese and supporting artisan producers through La Fromagerie.
Great cheese and great ice cream have a lot in common: exceptional milk, skilled makers and a commitment to quality.
Thank you, Patricia, for your kind words. We’re honoured to have you as part of our 20th anniversary celebrations.
28/05/2026
“Mass production adds air to gain profit, making ice cream lighter so they can sell more volume,” Fubini says as he grabs a spoon for quality control. “We do the opposite: less air means a denser, creamier texture that feels better in the mouth.”
Ahead of our 20th anniversary this July, caught up with our founder Alex Fubini during London’s heatwave to talk all things ice cream, from texture and technique to what makes our approach different.
To read the full interview, head to the link in bio.
26/05/2026
Sun’s out. Mint Choc Chip feels right.
Refreshing with shards of 70% dark chocolate, it’s the perfect balance of crisp freshness and deep chocolate richness.
25/05/2026
A big thank you to everyone who tagged us during Chelsea in Bloom.
Did you have a favourite flavour last week? Drop it in the comments, we would love to know 🍦❤️
-
📸:
21/05/2026
Meet Oli, Ice Cream Union’s Development Chef. Oli shares the development process of our two special Chelsea In Bloom flavours, Elysium and Ambrosia.
Which one are you going to try first?
20/05/2026
Meet Oli, Ice Cream Union’s Development Chef. Oli shares the development process of our two special Chelsea In Bloom flavours, Elysium and Ambrosia.
Swipe to learn more and tell us, which one are you going to try first?
19/05/2026
Meet Elysium. One of our Chelsea in Bloom specials, inspired by the paradise of the gods.
A blend of pomegranate, lemon & fresh mint sorbet. Intensely refreshing, one spoonful and you’ll see why it’s heavenly.
18/05/2026
For this year’s Chelsea in Bloom theme, ‘Out of This World,’ we created a playful floral universe with ice cream at the centre of it all 🍦
Inspired by the joy our ice cream brings every day, the installation is a bright solar system of colour, texture and movement where scoops become suns and planets orbit in bloom.
Created in collaboration with The Bloom Room, the display combines creativity, sustainability and a little bit of magic.
If you love it as much as we do, you can vote for our floral display in the Chelsea in Bloom People’s Champion Award.
17/05/2026
A first look at our debut Chelsea in Bloom display.
This year’s theme is Out of this World and we’ve created two special flavours for the occasion:
🍯 Ambrosia (food of the gods): honey ice cream with ricotta, lemon, Wiltshire wildflower honey and Greek pine honey.
🌿 Elysium (paradise of the gods): pomegranate, lemon & fresh mint sorbet.
See you soon?
14/05/2026
Your ice cream pics >>>
📸 and big thanks…
thompson
chow
12/05/2026
Gooseberry Fool. Inspired by the classic English dessert, we make the gooseberry compote in-house and mix it into the base of the ice cream with some yoghurt.
This not a ripple. You’ll find pieces of the fruit in your ice cream.
This is our craft. Made from scratch with real ingredients. Because flavour starts long before the churn.
07/05/2026
It’s cherry season and new on the Chelsea menu: Cherry Sherbet.
Deep in flavour made with fresh cherries. Want to try it?
For daily menu updates from Chelsea, head to our link in bio.
06/05/2026
Spotted in Bermondsey and Chelsea 🍦
Thank you for sharing your Ice Cream Union moments - we love seeing the flavours you’re enjoying right now ❤️
-
📸:nomz wine
30/04/2026
Dark Chocolate Sorbet. Intensely rich, velvety, and dairy-free.
Simple. Indulgent. Ours.
28/04/2026
A new chapter is coming to Ganton Street… watch this space 🍦
21/04/2026
As part of our 20th anniversary celebrations, we’re excited to share a few words from Fortnum & Mason’s Executive Head of Pastry, - a widely respected chef with more than 35 years’ experience at the highest level across some of London’s most distinguished restaurants.
Thank you, Roger!
18/04/2026
If you love Ole & Steen’s Cinnamon Social, you might want to try this…
We’ve turned your favourite Danish pastry into an ice cream and it’s available at our Parlour in Chelsea this weekend.
It’ll be heading to selected Ole & Steen bakeries from 21 April, so this is your chance to try it first. Who’s in?
14/04/2026
Creamy fior di latte, crunchy dark chocolate-coated digestives and ripples of dulce de leche. Meet our Milk & Biscuit flavour… have you tried it yet?
11/04/2026
Sunshine on a cone ☀️
�Meet our Mango Lime Kulfi. Rich, creamy with a zesty lime twist.
Want to know what else is on today’s menu? The full Parlour menu is on our Chelsea highlights and updated every day 👀
31/03/2026
Cookies & Cream ice cream, made the way we always do things… from scratch. We mix and bake the cookies, whip up the icing, and hand-fold it all into our ice cream.
Produced in small batches using the best ingredients. We hope you’re still loving our version of this ice cream classic.
Share this with a friend who also loves Cookies & Cream 🍦❤️
28/03/2026
This one’s for the matcha lovers… Matchatella + Matcha. Separate or together?
25/03/2026
POV: juicing ’s Moro blood oranges from Sicily. Known for their deep colour and natural sugars, their short season runs from mid-January through to mid-April.
Here, we’re churning our Blood Orange Sorbet, which is now available at our Parlour in Chelsea and every Saturday from 10am-4pm at our Bermondsey Factory on St James’s Road.
21/03/2026
It’s officially Raspberry Ripple weather ☀️
Made with fresh raspberries, no preservatives, just the good stuff.
Come soak up the sunshine with us on Pavilion Road?
20/03/2026
Heading down to see us in Bermondsey tomorrow? We’ll be serving Carrot Cake, Matcha, Matchatella and Brown Butter as well as last week’s flavours.
Open from 10am-4pm every Saturday throughout spring and summer on Dockley Road, see you soon? 🍦
17/03/2026
Say hello to one of our bestsellers, Brown Butter. It’s rich, creamy, with gentle caramel notes.
Send this to someone who’d love it.
Address
166 Pavilion Road
London
SW1X 0AW
Located on Pavilion Road, London, you can reach the ice cream shop via different modes of public transportation. The nearest tube station is Sloane Square Station, which is a 10-minute walk from the location. Alternatively, South Kensington Station is also close by and would take around 15 minutes to walk.
If you’re driving to the area, there are several car parks nearby that you can use. Cadogan Place Car Park and Knightsbridge Green Car Park are two of the closest options. Keep in mind that parking in central London can be quite expensive and availability may vary depending on the day and time.
Overall, whether you prefer taking public transport or driving yourself, there are plenty of ways to get to this location on Pavilion Road in London.
Opening Hours
| Monday |
11am - 10pm |
| Tuesday |
11am - 10pm |
| Wednesday |
11am - 10pm |
| Thursday |
11am - 10pm |
| Friday |
11am - 10pm |
| Saturday |
11am - 10pm |
| Sunday |
11am - 10pm |
Alerts
Be the first to know and let us send you an email when The Ice Cream Union posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
What people say
The Ice Cream Union on Pavilion Road is a must-visit for anyone who loves artisanal ice cream. Their commitment to using only the finest ingredients and producing everything by hand is evident in every scoop. The attention to detail is impressive, and it's clear that they take great pride in their craft.
One thing that sets The Ice Cream Union apart is their willingness to experiment with unique flavors. From infusing real fresh petals into their ice cream for the Chelsea Flower Week special flavors, to creating a Matcha Ice Cream made with organic matcha powder for St Patrick’s Day, they are always pushing the boundaries of what's possible.
Their commitment to quality extends beyond just their ice cream. They also offer hot chocolate made with chocolate buttons from their friends at 70% dark chocolate and milk from local farms or oat milk for those who prefer a dairy-free option.
The Ice Cream Union has also shown that they care about their customers, staying open during lockdowns and even offering dog-friendly ice cream for furry friends. It's no wonder that customers rave about them on social media, calling them essential and urging others not to miss out on new flavors like Cookie Dough made with handmade cookies and 70% dark chocolate.
Overall, The Ice Cream Union is a gem of an ice cream parlor that deserves all the praise it gets. If you're in London, be sure to stop by Pavilion Road and try some of their delicious creations!
