04/05/2026
For Mom. Objects she’ll love. Stories she’ll live in.
Explore our Mother’s Day Gift Guide at assouline.com and our global boutiques.
Maison Assouline
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Maison Assouline is a prestigious bookshop and café founded in Paris in 1994 by Prosper and Martine Assouline, heralded as the first luxury brand focused on culture. The couple set out to create a contemporary style of book that emphasizes visually rich storytelling and captivating narratives, inspired by their deep passion for knowledge, culture, and travel. Over the years, they have expanded their offerings to include 1,700 titles across three main collections, alongside special editions and unique library accessories, resulting in a remarkable oeuvre of inspiring creations. With a strong presence established through international boutiques in prominent locations worldwide, Maison Assouline serves as a global flagship and is home to the renowned Swans Bar.
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Address
196A Piccadilly
London
W1J 9EY
To reach your destination at Piccadilly in London, you have several options for public transport and driving.
**Public Transport:**
1. **Tube:** The nearest underground station is Piccadilly Circus (Bakerloo and Piccadilly lines). Upon exiting the station, head towards Piccadilly and walk a short distance to your destination.
2. **Bus:** Several bus routes serve the area, including numbers 14, 19, 38, 55, and 73. Alight at the nearest stop on Piccadilly or Regent Street.
**Driving/Parking:**
1. If you're driving, enter "Piccadilly" into your GPS for directions. Be aware that traffic can be heavy in central London.
2. Parking is limited in this area; however, there are several NCP car parks nearby where you can park your vehicle. The closest options include the NCP Car Park on Brewer Street or the Q-Park on Leicester Square.
Make sure to check for any congestion charges or parking restrictions that may apply during your visit!
Opening Hours
| Monday | 10:30am - 7pm |
| Tuesday | 10:30am - 7pm |
| Wednesday | 10:30am - 7pm |
| Thursday | 10:30am - 9pm |
| Friday | 10:30am - 9pm |
| Saturday | 10:30am - 9pm |
| Sunday | 12pm - 6pm |
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What people say
Maison Assouline in Piccadilly, London, is a captivating destination that seamlessly blends the worlds of literature and leisure. This luxurious bookshop and café invites visitors to immerse themselves in a rich tapestry of culture and creativity. With its origins rooted in Paris since 1994, Maison Assouline has become synonymous with elegance and sophistication.
The store boasts an impressive collection of 1,700 titles across three main collections, showcasing visually stunning books that tell compelling stories. Each volume reflects the Assoulines' passion for knowledge, culture, and travel, making it a treasure trove for bibliophiles and casual readers alike. The carefully curated selection includes special editions and unique library accessories that elevate the reading experience.
As the global flagship location, Maison Assouline also features the charming Swans Bar, where patrons can relax with a delightful beverage while surrounded by inspiring literature. The ambiance is inviting and sophisticated, making it an ideal spot for both quiet reflection and social gatherings.
Whether you’re searching for your next great read or simply looking to enjoy a moment of tranquility in an exquisite setting, Maison Assouline offers an unparalleled experience that celebrates the beauty of books and culture.