Recent social media posts
11/06/2026
Join the ICCommunity.
Calling all community organisers, clubs, creators, musicians, run clubs, networking groups and meetup hosts.
We're looking for communities to make ICCO Soho their regular home.
A central London space built for bringing people together, with great pizza and even better people.
Interested in becoming part of the ICCommunity? Drop us a DM. 🙌
SohoLondon
11/06/2026
Love. London. Pizza. 🍕❤️
Another iconic piece by now proudly hanging in ICCO Fitzrovia. A stunning artwork that perfectly captures what London's really thinking about.
03/06/2026
London has 1,000+ pizzerias.
Different recipes. Different styles. Different promises.
But after all the counting, there’s only one thing that really matters: the people behind the pizza.
For over 25 years, ICCO has been built by the team that serves you, the locals who support us, and the community that keeps coming back.
That's why we're not just another pizzeria.
We're the People's Pizzeria. ❤️🍕
23/05/2026
26/04/2026
🎭 West End Plans?
We’ve got you.
Show your theatre ticket on the day and get ANY pizza + soft drink for £10 🍕🥤
Only at ICCO Soho
Perfect for pre or post-show.
Tag your theatre partner 👇
🎥
LateNightLondon
19/04/2026
Come share the moment with us at ICCO Soho. 🍕
Captured by and brought to life by all the people who make us The People’s Pizzeria.
13/04/2026
🍕 ICCO × Deliveroo – Soho Exclusive 🍕
We’re giving away 100 × £5 OFF promo codes for your first ICCO order on Deliveroo.
To enter:
1️⃣ Follow
2️⃣ Like this post
3️⃣ Tag a friend you’d share a pizza with
4️⃣ Share to your story for an extra chance
🎟 100 winners will receive a £5 Deliveroo code via DM.
📍 Valid for ICCO Soho orders on Deliveroo
⏳ First come, first served.
Welcome to The People’s Pizzeria 🍕
SohoLondon
17/03/2026
When the manager leaves me in charge of content
11/03/2026
🎲 Roll A Six Before Six – Episode 1 🍕
Who’s coming to ICCO Monday–Wednesday to ROLL A SIX BEFORE SIX?
Download the ICCO App, subscribe, and roll the dice before 6pm at ICCO Soho or ICCO Fitzrovia for a chance to win a FREE pizza.
Because loyal customers deserve more than just great pizza… they deserve rewards.
👇
Tag someone you’re rolling with & share this with a friend who loves FREE pizza.
Since 1999.
📍ICCO Soho & Fitzrovia
LondonPizza PizzaSince1999
05/03/2026
ICCO Soho is serving up the pizzas London already loves.
Tag someone you’re bringing with you to The Peoples Pizzeria 👇
Address
23-24 Greek Street
London
W1D 4DZ
Directions for Pizza Place:
Public Transport:
Take the Tube to Tottenham Court Road Station. Exit the station and walk east on Oxford Street. After one block, turn right onto Soho Street. Continue straight for two blocks until you reach the pizza place.
Driving/Parking:
From Oxford Street, turn right onto Soho Street. There is a paid street parking available near the pizza place.
Directions for Fast Food Restaurant:
Public Transport:
Take the Bus No. 13 or No. 55 to Covent Garden Station. Exit the station and walk west on Long Acre Road until you reach Neal's Yard on your left. Turn left into Neal's Yard and continue to the end where you will find the fast food restaurant.
Driving/Parking:
From Long Acre Road, turn onto Great Queen Street and then take a left onto Neal's Yard where you will find a car park nearby.
Directions for Italian Restaurant:
Public Transport:
Take the Tube to Leicester Square Station or Bus No. 24, 29, or 176 to Charing Cross Hospital (Stop N). Exit either of these stations and walk north-west towards Irving Street. Turn right onto Irving street and continue until it meets with St Martin's Lane where you will find the Italian restaurant.
Driving/Parking:
From Charing Cross Road, turn right onto St Martin's Lane and then take another right onto Irving Street where there is paid street parking available near the restaurant.
Opening Hours
| Monday |
7am - 11pm |
| Tuesday |
7am - 11pm |
| Wednesday |
7am - 11pm |
| Thursday |
7am - 11:30pm |
| Friday |
7am - 11pm |
| Saturday |
12pm - 12am |
| Sunday |
8am - 11pm |
Alerts
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What people say
Italian restaurants are known for their delicious food and ICCO pizzeria in London is no exception. Established in 1999, ICCO has been serving high-quality, fresh pizza made daily with dough prepared on the premises by experienced pizza chefs. The concept of ICCO was to create a price structure that would appeal to customers who wanted to enjoy pizzas at any time of the day or night without the formality of a typical restaurant.
The ambience at ICCO is casual yet highly functional with an abundance of stainless steel and strong lines. What sets ICCO apart from other fast-food restaurants is their commitment to using only fresh, high-quality ingredients with no preservatives or coloring. This ensures that every pizza served at ICCO is consistently tasty.
It's no surprise that everyone who has visited and tasted the food at ICCO always seems to return for more. The feedback received by ICCO every day is great, and it seems as if their reputation precedes them. Their pizzas are spreading every day through "word of mouth."
If you're looking for a delicious, affordable pizza in London, look no further than ICCO pizzeria. With their commitment to quality ingredients and consistently tasty pizzas, you won't be disappointed!