Recent social media posts
19/06/2026
🍓 Today’s Cocktail: Strawberry Daiquiri 🍓
Just £8 today. 🍹✨
Fresh, fruity, and perfectly refreshing. Our Strawberry Daiquiri is made with ripe strawberries, rum, and fresh lime for the perfect summer sip.
Pop in and treat yourself!
17/06/2026
Lunch just got better 🍽️
Our £16 Lunch Deal is back this week, Monday to Thursday, and includes a drink.
This week’s special:
🌶️ Jerk Chicken with Rice & Peas
Freshly made, full of flavour, and perfect for a midday pick-me-up.
Available Mon–Thu | £16 including a drink
See you at Sam’s ☀️
09/06/2026
Today’s Lunch Special: Pearl Barley Spinach Risotto with Roast Baby Artichokes, Crumbled Feta & Chilli Flakes: £16 with a glass of wine.
11/05/2026
LUNCH DEAL 'S -
08/05/2026
An evening of good food, thoughtful conversation, and beautifully unexpected questions 🍷📚
Join Sam’s Supper Club x The School of Life Book Club for a cosy communal dinner designed to spark connection beyond the usual small talk. Expect Caesar salad, crumble, candles, conversation cards, and the kind of chats that linger long after dessert.
Thursday 28th May
7pm – 9.30pm
Sam’s Café, Primrose Hill
Limited spaces available. Advance booking essential.
07/05/2026
🍸☀️ Happy Hour lands at Sam’s Café from 6PM - 7pm with £8 cocktails. Grab your crew, claim a sunny spot, and sip your way into the night.
✨ Espresso Martinis
✨ Aperol Spritz
✨ Negronis
✨ Gin Fizz & more
See you at the green corner where golden hour tastes better. 🍹
CocktailHour DrinksSpecial EspressoMartini NegroniTime SummerSips AfterWorkDrinks NorthLondonFood CocktailLovers GoldenHourDrinks TonightInLondon 🍸
30/04/2026
Silky smoked salmon tagliatelle, perfectly paired with a chilled glass of rosé 🍝🌸☀️ — all for £18.
Simple, elegant, and just the right amount of indulgence
On Special from tonight and throughout the weekend.
Goals
28/04/2026
Pink perfection on a plate 💕 Sweet beetroot, crisp apple, creamy avocado & toasted walnuts bringing the crunch, colour and all the good vibes in every bite 🥗🥑✨
28/04/2026
WARNING!! One bite of this and your summer cravings officially begin ☀️🥗✨. Roast veg bringing the heat, rocket keeping it fresh, parmesan bringing the drama, balsamic sealing the deal ☀️🥗 healthybodyhealthymind
Address
40 Chalcot Road
London
NW1 8LS
To reach the café and restaurant at Chalcot Road in London via public transport, you can take the Tube to Chalk Farm station on the Northern line or Camden Town station on the Northern line. From there, it is a short walk to the café.
If driving, take the A502 to Regent's Park Road and turn onto Primrose Hill Road. Then turn onto Elsworthy Road and continue straight until reaching Chalcot Road. Public parking is limited in this area, so it may be advisable to use one of the nearby paid parking garages.
Please note that these directions are for informational purposes only and should not be relied upon solely for navigation.
Opening Hours
| Monday |
8am - 10pm |
| Tuesday |
8am - 10pm |
| Wednesday |
8am - 5pm |
| Thursday |
8am - 10pm |
| Friday |
8am - 10pm |
| Saturday |
8am - 10pm |
| Sunday |
8am - 10pm |
Alerts
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What people say
Sam's Cafe Primrose Hill is a must-visit restaurant in London. This cozy cafe offers a delicious selection of breakfast, lunch, and dinner options that will satisfy any craving. Whether you choose to sit in or take away, the friendly team at Sam's will make sure you have an enjoyable experience. And if you're looking for a great wine selection to accompany your meal, Sam's has got you covered.
But Sam's isn't just about the food - they also host exciting events like their June Supper Club and Easter-themed supper club. And if you're looking for a job in the hospitality industry, Sam's is a great place to work with flexible hours and competitive pay.
Overall, Sam's Cafe Primrose Hill puts people first and it shows in their excellent service and welcoming atmosphere. Don't miss out on this gem of a restaurant on Chalcot Road.