Birds Eye

Birds Eye Birds Eye, a company specializing in frozen food since 1946, is dedicated to providing quality products that are conveniently available in freezers year-round. Located in New Square, the Birds Eye Chicken Shop offers a variety of frozen options. The brand recently engaged its audience on social media with creative challenges and informative posts highlighting the importance of dietary fiber found in their products. They encourage customers to participate in fun activities while promoting healthy eating choices through their offerings.

Recent social media posts

26/06/2026

Ready in under 20mins, no oven, no fuss.
This is the summer meal hack you need. Light, delicious and perfect for the warm weather.


☀️

25/06/2026

The official next stop after the hydration station🐟🥪

Make yours for the game⚽️👇

Recipe: Serves 1 

Ingredients: 
4 Birds Eye Omega 3 fish fingers 
1 burger bun 
1 slice of Cheddar or other melting cheese 
A small handful of shredded lettuce 
For the spicy mayo: 
2 tbsp mayonnaise 
1 tsp hot sauce, or to taste 

Method: 

1. Cook the fish fingers according to the pack instructions. 
2. When ready, open air fryer and place the cheese slice over the fish fingers so it melts slightly until ready to serve. 
3. Meanwhile, mix the mayonnaise and hot sauce together in a small bowl to make the spicy mayo. 
4. Lightly toast the burger bun if desired. Spread a generous amount of spicy mayo over the base of the bun, then add the shredded lettuce. Place the cheesy fish fingers on top, spoon over a little more of the spicy mayo if you prefer, then add the top of the bun.

24/06/2026

No turning on the oven. No missing the sunshine and family fun cause you’re in the kitchen.

Save this meal and put it in your summer meals rotation so you can spend most of your time doing what’s important, enjoying your family and the weather🧑‍🧑‍🧒‍🧒☀️🍽️

22/06/2026

From freezer finds to a fashion serve!
We made a fish finger inspired tee and we are officially hooked!🐟👕

Would you wear it?

19/06/2026

My go-to sandwich, you can make it in just 10mins⏰ perfect for busy work days🥪🐟

No stove platter ready in under 20mins⏰✅Swipe➡️ to make the summer platter everyone is making.          ☀️
16/06/2026

No stove platter ready in under 20mins⏰✅

Swipe➡️ to make the summer platter everyone is making.

☀️

Neck hurting from carrying the best fish finger game in the nation, so I feel you boys⚽
12/06/2026

Neck hurting from carrying the best fish finger game in the nation, so I feel you boys⚽

11/06/2026

We’re going to need everyone to remain calm while we present this baked sweet potato and fish fingers recipe.🐟🍠
It’s going to make you question every takeaway you’ve ever ordered!
Recipe 👇 Let us know in the comments: are you team baked sweet potato & fish fingers or are you still loyal to the chippy🤪

Ingredients:
1 medium sweet potato (300–350g) 3–4 BirdsEye Omega 3 fish fingers

For the mushy peas:
80g BirdsEye garden peas, frozen
1 tsp unsalted butter
1 tsp fresh mint, finely chopped
Pinch of salt & pepper

For the tartare sauce:
2 tbsp Greek yogurt
1 tsp light mayonnaise
1 tsp capers, finely chopped
1 tsp gherkins or cornichons, finely chopped
1 tsp lemon juice
1 tsp fresh parsley or dill, finely chopped (optional)
Black pepper, to taste

Method:
1. Prick the sweet potato all over with a fork and microwave on high for 5–7 minutes, turning halfway, until mostly tender.
2. Air fry at 200C for 8–12 minutes until crisp outside and soft in the middle.
3. Mix the Greek yogurt, mayonnaise, capers, gherkins, lemon juice, herbs if using, and black pepper to make the tartare sauce.
4. Cook the fish fingers according to pack instructions.
5. Microwave the peas for 3 minutes, then drain. Mash with the butter, mint, salt and black pepper until soft but still a little textured.
6. Split open the sweet potato and fluff up the centre with a fork.
7. Top with the mushy peas, fish fingers and tartare sauce, then serve.

08/06/2026
05/06/2026

There’s only one thing I need for lunch… a fish finger sandwich. 🐟🥪

03/06/2026

My current huperfixation - a perfectly crunchy fish finger👌🐟✅

31/05/2026

Turns out the key to the best appetisers and afternoon snack were already in the kids’ section of your freezer😜🐟🥬

Make fish finger Caesar salad cups⬇️

Serves 4-6
Ingredients:
12-18 Birds Eye fish fingers
2 romaine lettuce hearts, leaves separated
½ cup Caesar dressing (anchovy-free)
½ cup grated Parmesan
1 cup croutons, lightly crushed

Method:
1. Cook fish fingers according to package directions until crispy
2. Halve each fish finger
3. Place 2 halves in each lettuce leaf
4. Drizzle with Caesar dressing
5. Top with Parmesan and croutons

Address

No. 1 New Square, Bedfont Lakes Business Park
Feltham
TW14 8HA

**Travel Directions to New Square, Feltham**

**By Public Transport:**

1. **Train:**
- Take a train to Feltham Station. The station is well-connected with services from London Waterloo and other surrounding areas.
- From Feltham Station, exit and head towards the bus stop located outside the station.
- Catch bus routes 90, 111, or 235 towards New Square. The journey should take about 5-10 minutes.

2. **Bus:**
- If you are already in the area, several bus routes serve New Square directly. Check local schedules for routes that include stops at New Square.

**By Car:**

1. **From Central London:**
- Take the M4 motorway and exit at Junction 3 for the A312 (Duke of Northumberland’s Avenue).
- Follow signs for Feltham and continue onto the A244 (Feltham Hill Road).
- Turn onto High Street, then follow signs to New Square.

2. **Parking:**
- There is parking available at New Square; look for designated parking areas nearby. Be sure to check any parking restrictions or fees that may apply.

Make sure to check traffic conditions if driving, as they can vary throughout the day!

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm

Telephone

0800 33 22 77

Alerts

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What people say

At Birds Eye in New Square, Feltham, frozen food enthusiasts can indulge in a delightful array of products that have been bringing joy to mealtimes since 1946. The Birds Eye Chicken Shop is a standout feature, offering a convenient selection of chicken options available in your freezer around the clock.

The brand's commitment to creativity and fun shines through with initiatives like the Alphabites Challenge, which encourages customers to engage their imaginations while enjoying delicious meals. This playful approach not only makes dining enjoyable but also fosters a sense of community among fans who share their culinary creations.

Birds Eye is dedicated to promoting healthy eating habits as well. Their Steamfresh Hearty Farmhouse Mix is an excellent example, providing a great source of fiber while preserving essential vitamins that contribute to overall well-being. With a focus on quality ingredients and nutritional value, Birds Eye makes it easy for families to make wholesome choices every day.

Whether you're looking for quick meal solutions or aiming to add more nutrition to your diet, Birds Eye in New Square has something for everyone. It's a place where taste meets convenience, making it an ideal destination for frozen food lovers!

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