Birds Eye

Birds Eye Birds Eye, a company specializing in frozen food since 1946, is dedicated to providing quality products that are conveniently available in freezers year-round. Located in New Square, the Birds Eye Chicken Shop offers a variety of frozen options. The brand recently engaged its audience on social media with creative challenges and informative posts highlighting the importance of dietary fiber found in their products. They encourage customers to participate in fun activities while promoting healthy eating choices through their offerings.

Recent social media posts

24/10/2026

Nap time Hyrox: how much can we get done before they wake up?⏱️ 😅

Tag a mom who’s racing the clock🏃‍♀️👇

21/10/2026

POV: October in Marketing. not to be a grinch but… Mariah hasn’t even defrosted yet🥶

21/10/2026

Hosting plans? Sorted ✨Shop any Birds Eye, Aunt Bessie’s or Goodfellas products for your hosting table at Sainsbury’s, set the table, serve and stand a chance to win Nectar points.

Ts and Cs apply:
18+ only. Requires Nectar. Open to UK residents. Offer runs from 07/10/2026 - 27/10/2026. One entry per transaction. There is 1 (one) winner of 500,000 Nectar points and 5 (five) winners of 100,000 Nectar points. To enter buy any Birds Eye, Aunt Bessie’s or Goodfella’s product and use your Nectar card in a single transaction. Subject to availability. Online and in store. Selected stores only, excludes locals. Full terms, including privacy details, can be found at: www.nectar.com/BirdsEye-Nectar-Millionaire-Winter-2026-terms (click link in bio)

20/10/2026

all I think about 🥰😌

19/10/2026

…and yes, they are mini waffles 🥔🧇

13/10/2026

Farm fresh!

09/10/2026

This is your sign to do more with potato waffles🥔🧇

07/10/2026
…the winners are obvious. Comments are open for anyone who’s wrong 👀
06/10/2026

…the winners are obvious. Comments are open for anyone who’s wrong 👀

30/09/2026

Bring Asian cuisine to your kitchen with Dame ’s Nasi Goreng using our Steamfresh golden vegetable rice.

Get the recipe on the show, 📺 tune in to iTV1 on 3rd October.

29/09/2026

Save this to make your next cosy autumn treat🍂🥔🧇🍫

Recipe: serves 2

Ingredients:
4 Nomad potato waffles
4 tbsp chocolate spread or 100g milk chocolate, melted
8 large marshmallows, halved, or 16 mini marshmallows
2 digestive biscuits or graham crackers, crushed
1 tbsp icing sugar, optional
Optional: caramel sauce or chocolate sauce for drizzling

Method
1. Cook the Nomad potato waffles in the air fryer according to pack instructions until crisp and golden.
2. Spread or drizzle the chocolate over 2 of the hot waffles.
3. Top with the marshmallows, then return to the air fryer for 1-2 minutes until soft and slightly toasted.
4. Sprinkle over the crushed biscuits.
5. Sandwich with the remaining waffles, pressing down gently.
6. Finish with a drizzle of chocolate or caramel sauce, and a light dusting of icing sugar if liked.
7. Serve straight away while warm and gooey.

Address

No. 1 New Square, Bedfont Lakes Business Park
Feltham
TW14 8HA

**Travel Directions to New Square, Feltham**

**By Public Transport:**

1. **Train:**
- Take a train to Feltham Station. The station is well-connected with services from London Waterloo and other surrounding areas.
- From Feltham Station, exit and head towards the bus stop located outside the station.
- Catch bus routes 90, 111, or 235 towards New Square. The journey should take about 5-10 minutes.

2. **Bus:**
- If you are already in the area, several bus routes serve New Square directly. Check local schedules for routes that include stops at New Square.

**By Car:**

1. **From Central London:**
- Take the M4 motorway and exit at Junction 3 for the A312 (Duke of Northumberland’s Avenue).
- Follow signs for Feltham and continue onto the A244 (Feltham Hill Road).
- Turn onto High Street, then follow signs to New Square.

2. **Parking:**
- There is parking available at New Square; look for designated parking areas nearby. Be sure to check any parking restrictions or fees that may apply.

Make sure to check traffic conditions if driving, as they can vary throughout the day!

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm

Telephone

0800 33 22 77

Alerts

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What people say

At Birds Eye in New Square, Feltham, frozen food enthusiasts can indulge in a delightful array of products that have been bringing joy to mealtimes since 1946. The Birds Eye Chicken Shop is a standout feature, offering a convenient selection of chicken options available in your freezer around the clock.

The brand's commitment to creativity and fun shines through with initiatives like the Alphabites Challenge, which encourages customers to engage their imaginations while enjoying delicious meals. This playful approach not only makes dining enjoyable but also fosters a sense of community among fans who share their culinary creations.

Birds Eye is dedicated to promoting healthy eating habits as well. Their Steamfresh Hearty Farmhouse Mix is an excellent example, providing a great source of fiber while preserving essential vitamins that contribute to overall well-being. With a focus on quality ingredients and nutritional value, Birds Eye makes it easy for families to make wholesome choices every day.

Whether you're looking for quick meal solutions or aiming to add more nutrition to your diet, Birds Eye in New Square has something for everyone. It's a place where taste meets convenience, making it an ideal destination for frozen food lovers!