Recent social media posts
26/10/2026
Just saying fair well to our old home on Pavilion Road.
We had a wonderful 10years there, it was in many ways where we transformed the business and created many of the hero bakes that have become the biggest hits on our menu.
I like to remain philosophical about these things, when one door closes, another opens.
What goes around , comes around round and all that.
Onwards we march, New York is calling Bread Ahead, so that is where I’m heading next.
20/10/2026
‼️Borough Market Update‼️
We’ve come to an agreement with Borough Market regarding our lease.
In a nutshell we won’t be leaving anytime soon.
So plenty of road ahead to enjoy our bakes and come on a baking course.
Roll on 2027!
18/10/2026
Pumpkin Spice Creme Brulee Doughnut🎃🎃🎃
Now available at our Borough bakery until the end of October
10/10/2026
‼️Harpenden‼️
Opens Monday 12th October
Fresh Pastries
Sourdoughs
Focaccia & Pizza
Doughnuts
Coffee
All day Brunch
Open from 7am Daily.
02/10/2026
We’re so excited.
This is finally happening.
These journeys always take so much longer than we first think, but the doors are set to open on the 12th October
Pastries - yes we have a full kitchen 🥰
Sourdough
Coffee
We will be ready and waiting.
26/09/2026
Bread Ahead’s Future Bakers Project is a long-term initiative with an ambitious goal: to teach one million children and young adults to bake over the next decade. We’ve been working on this for the past year.
The project treats baking as a practical form of education. By learning to measure ingredients, prepare dough and follow a process from start to finish, young people gain useful kitchen skills and a greater understanding of the food they eat. Making something with their own hands also gives them opportunities to practise patience, solve problems and build confidence.
Future Bakers offers sessions led by Bread Ahead’s expert bakers at its Borough Market and Wembley bakery schools. Eligible schools can access these sessions free of charge. A free online video library allows young people to learn at home or at school, wherever they are.
At its heart, the project brings education and community together through the shared experience of baking. Its commitment to free access reflects a spirit of charity: opening up opportunities for young people who might otherwise face barriers to learning.
Through practical teaching and accessible resources, Future Bakers aims to give the next generation skills they can use and share throughout their lives.
25/09/2026
At Bread Ahead, bread may be what we make, but people are what we’re really about.
We believe a great bakery is built from the inside out. That means investing in our people, sharing knowledge, developing talent and creating opportunities for everyone who becomes part of the Bread Ahead family.
Education has always been at the heart of what we do. From learning the fundamentals of baking to mastering a craft, we believe knowledge should be shared, skills should be passed on and people should always have the opportunity to grow.
And beyond our bakeries, it’s about community. The people we work with, the people we teach, the neighbourhoods we serve and everyone who walks through our doors.
Bread Ahead is more than flour, water and yeast. It’s people, community and education — coming together around something we all love.
23/09/2026
Keep it real baby.
Address
249 Pavilion Road, Chelsea
London
SW1X 0BP
To get to Pavilion Road in London, you have several options for public transport and driving/parking:
Public Transport:
1. Underground: Take the District or Circle Line to Sloane Square Station. From there, it's a short 5-minute walk to Pavilion Road.
2. Bus: Several bus routes serve the area, including the 11, 19, 22, and 319. Get off at the Sloane Square bus stop and walk to Pavilion Road.
Driving/Parking:
1. From central London, head southwest on the A3216 towards Chelsea Bridge.
2. Cross over Chelsea Bridge and continue straight onto Chelsea Embankment.
3. Turn left onto Royal Hospital Road and continue until you reach a roundabout.
4. At the roundabout, take the second exit onto Lower Sloane Street.
5. Continue straight until you reach another roundabout and take the first exit onto Pavilion Road.
6. There are several paid parking options available nearby, such as Cadogan Place Car Park or NCP Car Park London Semley Place.
Please note that parking availability may vary, so it's always a good idea to check for any restrictions or alternative parking options before your visit.
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What people say
Bread Ahead Bakery & School Pavilion Road is a delightful gem nestled in the heart of Chelsea's artisan food scene. This charming bakery and coffee shop offers an array of freshly baked sourdough breads, pastries, cakes, filled sandwiches, and their famous doughnuts.
One of the standout features of Bread Ahead is their click and collect service, which allows customers to conveniently order online and pick up their goodies from the store. This is perfect for those who want to enjoy their delicious treats at home or on the go.
The outdoor seating area provides a lovely ambiance for patrons to relax and savor their coffee alongside the tantalizing aroma of freshly baked goods. Whether you're looking for a quick bite or a leisurely afternoon treat, Bread Ahead Bakery & School Pavilion Road has something to satisfy every craving.
The expertise in British baking shines through in every bite at Bread Ahead. From their perfectly crusty sourdough breads to their delectable pastries and cakes, each item is crafted with care and attention to detail. And let's not forget about their doughnuts! These pillowy delights are simply irresistible.
Located on Pavilion Road, this bakery is conveniently situated for locals and visitors alike. Whether you're a resident looking for your daily bread fix or a tourist seeking out authentic British flavors, Bread Ahead Bakery & School Pavilion Road is a must-visit destination.
In conclusion, Bread Ahead Bakery & School Pavilion Road offers an exceptional experience for anyone with a love for quality baked goods. With their wide selection of treats, convenient click and collect service, and inviting outdoor seating area, it's no wonder why this bakery has become a beloved spot in Chelsea's culinary landscape.
