Recent social media posts
19/08/2026
If you fancy seeing us or our products in your office send this to your office manager and drop us an email!!!
[email protected]
03/08/2026
This is for all my business girlies who ruminate over decisions… just do the thing!!!
13/05/2026
If you’re running this weekend make sure you look out for us!!
27/04/2026
Watching the London Marathon as a founder is always an emotional experience, but not for the reasons you might think.
It’s a visceral reminder that we are at our best when we are doing things that are objectively hard. In a world obsessed with “optimization” and “ease,” the marathon is a massive proof of concept for the human spirit: self-worth isn’t found in comfort; it’s earned through endurance.
As a business owner, it’s easy to get discouraged when things feel difficult. But “hard” is the point. Whether you’re at mile 22 or navigating a tough year in retail, the growth is in the struggle. Stop chasing the easy path and start leaning into the challenge.
That’s where the resilience is built.
26/02/2026
Surprisingly I’m not the go to advocate for entrepreneurship. Owning and running a business is not for the faint hearted - especially when we don’t live in a country that encourages growth and innovation.
My advice? Exhaust every risk free option before entering into the crazy world of business.
24/02/2026
I am no politician but I do have lived experience running businesses. Here are a few ideas that I believe would benefit both small businesses and the economy as a whole.
30/01/2026
Off the back of my conversation with last week, I thought I’d give a bit of explanation as to why I think business rates are so unfair on small business owners.
We should not have to bear the same load as big chains and businesses with massive investments behind them. It is unreasonable and a massive factor in the drastically changing landscape of our high streets. Independents need support.
20/01/2026
Went to 10 Downing Street last night for the Pride in Place reception and left feeling incredibly grateful.
It was an honour to be in a room celebrating people doing meaningful work in their communities, and to have the opportunity to speak one-on-one with the Prime Minister about the realities facing small businesses right now. Moments like this are a reminder that our voices matter - especially when we’re willing to step forward and use them.
I’ve written more about taking up space, unlearning politeness, and why it’s so important for founders over on my Substack. The full article is linked in my story.
04/01/2026
If you’re wondering how to grow your personal brand without becoming a slave to social media, here are a few ideas you can try out in 2026. I’ve written about this topic at length on my substack ().
I think what we’re all looking for is a bit more community so keep that at the core of your personal brand.
23/12/2025
Guys I’m on substack just dropping gems for free. 📝
i’ve created a new resource for small business owners based on real experience running two businesses in london, including a cookie shop.
after going viral explaining how i built it, people kept asking for practical business advice — not hustle culture, not theory, just what actually works. so i started a substack where i share insider insights on starting a business, running a food business, pricing, menus, margins, branding mistakes, and what i’d do differently if i started again.
if you’re a small business owner, founder, or thinking about opening a café, bakery, or food business, the link’s in my bio.
Address
The Ivories, 6 Northampton Street
Powys
N1 2HY
If you prefer using public transport, take the bus or train to Tottenham Court Road station. From there, walk south along Tottenham Court Road until you reach Oxford Street. Turn right on Oxford Street and continue till you reach Baker Street. Take a left on Baker Street and EAT by AMY should be just a few blocks away.
If you're planning to drive, EAT by AMY is located in central London with limited street parking available. There are nearby car parks as well as metered pay and display parking spots nearby. Be aware that traffic can be heavy during peak times, so plan your journey accordingly.
Please note that these directions are for guidance only and actual routes may vary depending on your current location and mode of transportation used.
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What people say
EAT by AMY is a must-visit for anyone looking for delicious plant-based treats in North London. This bakery offers a wide range of vegan and vegetarian options, including gluten-free lemon and almond cookies, gooey biscoff brownies, and chonky almond cookies. The white choc blondies are also a must-try and are perfect for any special occasion. EAT by AMY's commitment to using high-quality ingredients is evident in the taste of their products. Additionally, their delivery service ensures that you can enjoy their treats from the comfort of your own home. Don't miss out on the chance to support this amazing local business at Broadway market or other events around London.
