Asda

10/09/2026

A mum has thanked Asda colleague Federica for the kindness she showed her when her autistic son was getting overwhelmed while shopping in our Ellesmere Port store.

The customer said her son, who is also non verbal, was struggling a bit and, without his wheelchair for support, she found herself sitting on the floor with him, trying to comfort him while feeling overwhelmed herself. Federica heard the little boy crying and went over to check that he was okay. She then noticed his mum was sitting on the floor too and immediately wanted to make sure she was okay as well. When she got closer, Federica said: "It's ok, I have an autistic child too."

The lady posted on Pride in the Port Facebook group to thank Federica, saying: "I just sat on the floor with my son because in that moment all I can do is offer comfort and you went out your way to check he was okay and reassure me I'm doing a brilliant job! The world needs more people like you. Your kindness didn’t go unnoticed!"

Federica, whose nine-year-old son Gabriele is autistic, said: "I told the lady that I had an autistic boy myself and I know how she felt. I feel so much empathy for mums in general, especially those with children with special needs. The lady's comments on Facebook were lovely, I did not expect them. When I read them I was crying like a baby. It made my day."

10/09/2026

New In Sandwiches 🥪🤩 Lunch time just got a power up 🤤

09/09/2026

Go on then, what’s your favourite jab? Share in the comments 💥👇

09/09/2026

A customer with a broken ankle has thanked delivery driver Ali from our Belvedere store for his "outstanding customer service."

He got in touch with the store to give fantastic feedback and said: "I have a broken ankle and he took my food all the way into my kitchen area rather than leave it at my door”

We are all so proud of Ali. He just said he enjoyed helping and that it was no trouble.Thank you Ali.

– Kuia, Asda community champion

08/09/2026

🚨WARNING🚨
Our wooden toy selection will have you finishing up the Christmas list much sooner than expected. 🎁💚

Shop our Big Toy Event: http://spklr.io/6189Er7VF

08/09/2026

Nigella. Baked Goods. Fun Pronunciations. The nation is healing, thank you Channel 4 🫡🍰

07/09/2026

Warning: unexpectedly satisfying. 🔊✨
Time to get back to routine with mix and match - with any 3 for £5 🫧

*Selected stores only, subject to availability. Offer ends 13.09.26.

06/09/2026

Our colleague Charles has been going out of his way to put smiles on the faces of customers at our Shirley store in the West Midlands since the day it opened 12 years ago – with customers telling us that his willingness to help and big beaming smile make him a joy to be around.

Charles was recently presented with an Asda award for his excellent customer service. He said: "I'm a people person and love interacting with customers. I'm usually on kiosk so I'm one of the first people customers see when they come into the store. I like to be happy and friendly, it's just the way I am. I like to make our customers happy If I can. There are a lot of regular customers who come in and always have a good natter with me. It's a very friendly store and what I really like about the job is the diversity – no two days are the same. It's really nice getting an award, but really I'm just doing my job."

Customers have been telling us what a star he is. Shearine said: “I’m a local resident, my terrace house backs onto Asda. I have been frequently shopping at Asda Parkgate coming up to 12 years now and in that time I have had the pleasure to get to know Charles, he is such a lovely person. He is also very helpful and always has a joke or two to brighten up your day. He always has a kind world to say about others." Mark said: “Charles is always a friendly and welcoming face, and makes an effort to say hello to me and my disabled daughter … even when he is clearly busy. His warm approach and high level of customer service goes a long way, helping make shopping a calmer experience. A true standout example of how a small act of kindness goes a long way." Phillip called him "A true master of customer services" and another customer, also called Philip, said: "Charles makes shopping at Asda a happy experience.”

The store's community champion Sally said: "Charles is often on the kiosk and he's generally the first person customers see when they come in see. He's always cheery. Everyone knows him for his kindness, patience, and genuine care – and cheeriness. What makes this even more special is that Charles doesn’t do it for recognition – it’s simply who he is. We are so proud and lucky to have him as part of our Asda Shirley family."

06/09/2026

The kids see whimsy. We see a future argument with the hoover... 🤔✨

05/09/2026

Would be absolutely supersonic to actually know what’s going on 😫 We just want to eat our lasagna and book some tickets

05/09/2026

Weekend side quest: can you find Daisy and The Chicks? 🛒🐄🔍

04/09/2026

EPISODE 2 🐮🎤 The Exclusive Interview ✨ Time for Elektra FENCE to catch up with missing icon of the Asda aisles: Daisy the Cow.

Find the full investigation on our channel. 🕵️

04/09/2026

Yo Morrisons, don't mind us just thought we'd drop some receipts 🧾👀


Visit www.asda.com/comparison for verification. Online comparison on comparable grocery products on 23/08/2026. Thousands of products cheaper at Asda. Includes promotional prices and prorata prices. Excludes multibuys. Selected stores. Subject to availability. Delivery, collection and minimum basket charges may apply. Delivery/collection slots subject to availability. Excludes Asda Express and small stores, see ASDA.com/smallstores

04/09/2026

It's a camera-free, app-free, subscription-free, mortgage-free way to brush your teeth. That's all. 🦷😉

02/09/2026

One day Daisy was there. The next, she wasn’t. 🕵️
After decades of rumours Elektra FENCE finally has the tea...
EPISODE 1 coming soon 🐄

02/09/2026

Steph and Lorraine from our Cardiff Bay store did all they could to made sure two Take That fans had the greatest day ahead of the group's Circus concert at the Principality Stadium.

The fans, who are from Bristol, had pre-booked parking slots in the store's car park online and had gone into the store to ask what the best way was to travel to the concert, as well as to see what Welsh products the store had so they could take them home later. Steph said: "We're not too far from the stadium – about a 25-minute walk – and people do park here for concerts and sports events as it's so handy. There's quite a few takeaways and shops on the way to the stadium from here and we are open 24 hours.

"The ladies were big Take That fans and had seen them every time they'd been on tour. They were in a bit of a rush to get to the stadium and but really wanted to take some local produce home with them so Lorraine and I sorted that out for them ready for them to pick up after the concert." The thrilled fans rang the store the next day to praise the pair for their excellent customer service.

01/09/2026

EXCLUSIVE: Asda Icon Spotted in the Aisles 📸👀

01/09/2026

Parents, assemble. 🎒🔒
September is HERE but first - have you checked your b***s, pecs or chest? Your regular Tickled Pink reminder from us, Breast Cancer Now and CoppaFeel! 💗

31/08/2026

First week of term and you’ve not even thought about the lunchboxes yet? 😭

Here’s what a nutritionist actually packs in her kids’ lunchboxes 🥪🍓

30/08/2026

When a customer's mobility scooter broke down on a shopping trip to our Lancing supermarket during the recent hot weather 20-year-old Asda colleague Harry stepped in to help – pushing the 70-year-old gentleman home himself.

Harry said: "His scooter just stopped working while he was shopping, so we got him the store scooter while we charged his up. But after about 15 to 20 minutes of charge it still didn't work. I offered to get the gentleman a taxi home, but I don't think he wanted to leave his scooter so I said I'd push him. He didn't live too far away, about a ten-minute walk.

"I pushed and he steered! It wasn't too heavy as luckily he didn't have too many shopping bags with him. It was a hot day though and I was sweating by the time we'd got to his house! He shook my hand when we got there; he was very grateful. With all the doom and gloom in the world it's nice to do something positive for someone."

Store manager Sally has nominated Harry for an Asda service superstar award for his kindness. She said: "Harry is a really great member of the team and always goes above and beyond for customers and colleagues. Nothing is ever too much for him."

30/08/2026

Six weeks later and suddenly we need a water bottle, PE kit AND everything labelled by Tuesday 🎒🙂

29/08/2026

Summer, you were cute. But pumpkin spice is back 🎃☕️🍂

28/08/2026

Payday deals hitting the important stuff, again🧻

28/08/2026

When a customer in her 80s really wanted a stone-coloured raincoat from George at Asda that she'd seen online Emma from our Asda Living store in Stafford went out of her way to get it for her.

The lady doesn't shop online, so Emma did it on her own personal account for her. She paid for the coat and had it delivered to the store. When it arrived, Emma phoned the lady so she she could come in and collect it, and Emma was reimbursed for her purchase.

Emma said: "I showed the lady some of the coats we had, but she was adamant that she wanted the one she'd seen online. She said she didn't order online so I ordered it for her myself to get the coat into the store. When it arrived we kept it in the back for her and I gave her a call. I don't like to see anyone struggle, especially the older generation who sometimes don't trust using their bank card online. She was over the moon when she picked up the coat."

Store manager Sue, who nominated Emma for an Asda service superstar award, said: "It was absolutely lovely thing to do, outstanding, but that's our Emma! She will do anything to help the customer. She'a little star."

27/08/2026

£4 Christmas chocs now = one less thing for December you to worry about✨

07/08/2026

Bexley Environmental Services joined us in store to raise awareness around food recycling in the borough.

You can find out more information by visiting their website www.bexley.gov.uk/food-waste-bexley

– Kuia, Asda community champion

29/07/2026

Congratulations to our bakery colleague Maggie who has just celebrated 25 years working for Asda!

Maggie is a much loved colleague and has spent the last eight years of her career working here at Belvedere. She is an asset to our store and is a big hit with the customers.

Pictured are store manager Sandy, Maggie and me at Sandown Racecourse for the Asda Big Asda Celebration.

– Kuia, Asda community champion

22/06/2026

We have donated another trolley full of books to the Children’s Book Project which aims to make sure that every child in the uk owns a book of their own.

Thank you to all our customers for donating. For anyone wishing to donate children’s books the trolley can be found in store.

- Kuia, Asda community champion

27/05/2026

Well done Sandy and Malik!

When an elderly housebound customer was struggling to replace an old DVD player so he could re-watch a Chelsea match from 1965 that he was in the crowd for in stepped Belvedere store manager Sandy who not only gifted one to him but delivered it to his home with the help of her colleague Malik.

The gentleman, who is in his late 70s, couldn't get his machine working and phoned a number of other retailers without getting any help before Sandy and Malik stepped in to make his day. Malik said: "I set the new one all up for him and he was delighted. We had a good chat and he even gave me a hug. He lived alone and had lots of DVDs of old Chelsea games. He had Chelsea memorabilia on his walls and even had a photo of himself with Muhammed Ali. We just wanted to do something kind for him."

The store's community champion Kuia said: "The customer was overwhelmed and moved to tears with the gesture and said that he genuinely appreciated the support he had received."

15/05/2026

Two years after taking to the catwalk for The Show and I was able to volunteer at this years show in celebration of Asda’s 30 year partnership with Breast Cancer Now.

We cheered on our very own Asda colleague Julie as she took to the catwalk. Karlee from Charlton store, Sejal from Southgate and Donna from Park Royal also volunteered. The day highlighted the importance of raising funds through Tickled Pink. – Kuia, Asda community champion

06/05/2026

Congratulations to The Friends of Belvedere PTA from Belvedere School who were awarded £500 from the Asda Foundation.

Hayley andJenny from the PTA will be using the funding to provide hygiene packs for pupils at the school for the summer holiday period. They were over the moon to be awarded the grant and have said it will make a difference to the pupils at the school. Pictured with me is Hayley receiving the cheque.

– Kuia, Asda community champion

19/04/2026

I was joined by community champion Barbara from Asda Bexleyheath and Karlee from Asda Charlton for a community litter pick alongside Friends of Lesnes Abbey and Woods. There were 25 volunteers and we collected 30 bags of rubbish. The Friends do a litter pick on every 3rd Sunday of the month at 12 noon for anyone wanting to join in. – Kuia, Asda community champion

14/04/2026

I was joined by Asda Charlton Community Champion Karlee to take part in a litter pick at Lesness Abbey.

We collected four bags of rubbish and a bicycle tyre. We will be returning on Sunday 19th April to join the Friends of Lesness litter pick which happens on the 3rd Sunday of each month. – Kuia, Asda community champion

31/03/2026

We held a fundraising weekend for 2wish charity which provides bereavement support for families who have suddenly and unexpectedly lost a child or young adult aged 25 years and under.

Our colleagues wore blue clothing and we held an Easter tombola and raised an amazing £341.73. – Kuia, Asda community champion

16/03/2026

Working at our Belvedere store in London is a real family affair for lots of our colleagues – there are 16 mums, sons, daughters and grandchildren who work together in the store!

Hayley is one of the mums at the store looking forward to Mother's Day. She works with three of her daughters, Kerry, Kasey and Jessica, and Kerry's daughter Rhyleigh. Kerry says there are so many of her family working together that "If someone shouts mum we all turn round!" They're among seven sets of mums working with their sons, daughters and grandchildren at the store. Hayley said: "There's lots of mothers and daughters and mothers and sons here, we see it as the norm. It's so nice and we all get on so well. I call Kerry my manager as she manages everything for me. We're a very close family."

The store's community champion Kuia is one of the other mums at the store, working alongside her daughter Sian. She said: "It's a nice family environment here and it's lovely having so many mums working alongside their children."