Asda

26/10/2026

promoted to VIPs very suddenly over the weekend, Bambi and Blossom are reporting for duty 🐰🫡

25/10/2026

The clocks understood the assignment. The kids? Not so much 😭⏰

25/10/2026

Community champion Sam from our Dundee Kirkton store is a passionate supporter of our Tickled Pink breast cancer campaign and says awareness of self checking helped to save her life.

Sam was diagnosed with breast cancer after finding a lump during a regular ‘self-check’ in 2022. Following a lumpectomy, she had 16 rounds of chemotherapy followed by 20 sessions of radiotherapy, which came to an end in December 2023 – almost a year after she first found her lump.

She said: "Ever since I started as a community champion in 2014, a role which got me directly involved with the campaign every year, I did the checks like clockwork, once a month in the shower. I thought, ‘You can’t tell other people to check themselves if you’re not doing it yourself.’

She said having her own experience with breast cancer has supported her work with the Tickled Pink campaign, which marks 30 years this month: “With lived knowledge, people know I haven’t just read about this in a book and they tend to listen to what I’m saying. It’s emotional of course, but if I can encourage more people to check themselves regularly, then I’ll take that as a win.”

Sam is now working locally to encourage GP surgeries in Dundee to include information about self-checking as an add-on to regular smear tests, in a campaign she’s calling ‘Swipe and Squeeze’.

24/10/2026

Time to Check💃 Your 💃 Chest!💃
For Tickled Pink, we've got some new moves to groove to, and you don't need a dance floor. 🪩🍒

When checking your chest becomes a monthly groove, you begin to Know Your Normal helping spot signs or unusual changes to your chest early. Look, touch, repeat regularly. 🔄🎀

23/10/2026

🎃 Spot the pumpkins you're taking home…

🧡 Large pumpkins £1
🧡 XL pumpkins £2
🧡 Munchkin pumpkins 37p

Halloween decorating, carving and autumn doorstep pics = sorted.

23/10/2026

No thoughts. Head empty. Just PUMPKIN 🎃🗣️
The Creepy Crawley Pumpkin Patch is officially open 👀

📍 Asda Crawley Superstore
👻 Friday, October 23, 1pm to 5pm
👻 Saturday, October 24, 11am to 3pm

Children must be accompanied by an adult. Pumpkin carving kits available with large pumpkin purchases, while stocks last and allocated on a first come, first served basis.

23/10/2026

Community champion Jo from our Pwllheli supermarket is a passionate supporter of our Tickled Pink breast cancer campaign – raising tens of thousands of pounds for charity partners Breast Cancer Now and CoppaFeel! over the 20 years since the store opened.

It's a cause very close to Jo's heart. She said: "Tickled Pink means so much to me as I have lost so many of my family and friends to breast cancer, including my mum, grandmother, my sister and my aunt, and I've had a few health scares myself. To me Tickled Pink is all about hope, awareness, kindness, knowledge ... and vital fundraising. It's also about having fun with colleagues and customers and of course wearing lots of pink – tutus, wigs, you name it, we love pink! Whenever I have a Tickled Pink event in our store the conversations that I have with customers about their cancer journey is often very emotional and sad, but hearing people's good news is wonderful, as there really is hope."

Thanks to the generous support of customers and colleagues Asda has raised more than £100 million for charity since Tickled Pink launched in 1996 – and Jo says it's so important that it continues to raise awareness: "Early detection is so important so please to check your chest, pecs and b***s no matter your age, that includes men too! And if you find anything that doesn't feel right, please see your GP."

22/10/2026

cuppa at the ready, praying Ross Kemp survives 🙏

22/10/2026

Lets be honest, any of these sounds would trip you up when popping to the loo in the middle of the night… 🤡

but don’t let that stop you from shopping our Horror Emporium 🎃🛒

21/10/2026

Core memory loading... 🎃✨
Pumpkin picking, spooky crafts and family fun await at Creepy Crawley this Friday & Saturday 👻

📍 Asda Crawley Superstore
🗓️ Fri 23 Oct, 1pm-5pm | Sat 24 Oct, 11am-3pm

Children must be accompanied by an adult. Pumpkin carving kits available with large pumpkin purchases, while stocks last and allocated on a first come, first served basis.

20/10/2026

🚨🎄CHRISTMAS SLOTS ARE NOW OPEN, YOU HEARD IT HERE FIRST🎄🚨

All the best Christmas deals ain’t in LA 👀

Subject to availability. Delivery, collection and basket charges may apply. Slots subject to availability. May exclude Asda Express and small stores.

20/10/2026

Community champion Kuia from our Belvedere store has fought breast cancer twice so knows how difficult it can be for people to talk about their own diagnosis and treatment – which is why she's always ready to be a listening ear and a friendly face to chat to.

She's a passionate supporter of our Tickled Pink breast cancer campaign which is celebrating its 30th anniversary this year. In that time Tickled Pink has raised £100 million to change the outcomes of breast cancer in the UK, working with charity partners Breast Cancer Now and CoppaFeel!.

Kuia said: "Tickled Pink is amazing and the progress which has been achieved over the past 30 years is remarkable. When I was diagnosed with breast cancer the first time at the age of 28 I was just given a leaflet, and that's it. I didn't know anyone my age who'd had breast cancer and I never knew success stories either. Some people couldn't even say the word cancer, they'd cross the street to avoid me. People even thought it was contagious! Now there's support networks and groups out there and you can contact nurses online. Access to information is a lot easier and there are new remedies and treatments too.

"I'm very open about having had breast cancer. In my job I meet a lot of people who have been diagnosed and are scared. Everybody's journey is different, but it's nice sometimes to see somebody who has got through the other side. I'm very open about what I've been through and I do a lot of awareness stands for Tickled Pink which involve talking to customers and handing out leaflets. Sometimes people just want to talk to someone about their diagnosis and they are in a bit of shock."

19/10/2026

Sometimes you just need a little push… and by push, we mean a little trip and fall into a bottle of our new Irish Cream: Rogue 🥃

More on that coming soon 👀 If you look under 25, you’ll need to prove your age. Challenge 25: No ID, no sale. Must be 18+ to purchase alcohol. Selected stores & lines. Subject to availability.

18/10/2026

Helping a mum who gave birth in the car park of our Ipswich store inspired our colleague Charmaine to train as a midwife – and after three years at university, including placements at Ipswich Hospital and helping with 40 births – she's now fully qualified.

Charmaine said: "I was just going home and walking across the car park with a colleague when we heard what was going on and went over to help. The dad had just taken the baby and put it on mum. We rang the ambulance and got towels for the baby and waited for the ambulance to come. It was just a beautiful moment."

Charmaine has worked at Asda alongside her studies. She's looking for midwife opportunities, but hasn't ruled continuing in a part-time capacity with Asda. She said: "I sometimes see ladies who I've helped deliver their babies out shopping in Asda and they say to me 'hi, what are you doing here?' Working in the hospital and Asda was such a contrast though. I'd be delivering babies one day and then stacking shelves the next. Everyone at the store is very friendly and they've been very accommodating and supportive of me when I've been studying. It's been really lovely. Customers are really nice too and they know all about my studying."

Robert, the store's produce manager, said: “I’m so proud of Charmaine for balancing her work alongside her midwife course. It’s not easy managing both, and the effort she’s put into it deserves recognition. It’s great to see her working towards something she’s passionate about and I wish her all the best in the future."

17/10/2026

It's party time, you heard us. And at 7 for £10, there's plenty to pick from 🎃
What is your go-to party food? We're partial to a sausage roll… 👻🛒

16/10/2026

We've got everything you need to entertain the family on a spooky night in… 🎃

All that's left to decide is who gets the last slice of pizza 🍕

Whether you need party food, trick or treat sweets or some last minute decorations - check out the Horror Emporium range to get into the October spirit 👻

16/10/2026

As part of the marketing team at Asda, Katie has been helping raise awareness of our Tickled Pink breast cancer charity campaign for the last 18 years – and she says its messages of regularly checking yourself and knowing what to look for were critical when she got her own breast cancer diagnosis.

Katie used a guide from Tickled Pink charity partner CoppaFeel! to make sure she was properly checking her breasts. And when she felt a lump during one of her routine checks in September 2024 she knew she needed to get it looked at. She said: "Because I’ve been involved in Tickled Pink throughout my time with Asda I was exposed to all the important messages, so was really good at regularly checking myself and knew how to do it and what to look out for. I use the CoppaFeel! infographic showing how to check properly, including under the armpits. That was crucial because I had such a good routine and good rigour. That’s why I had noticed that change and was able to monitor that. Even before my diagnosis, Tickled Pink added value to my life because I knew to be vigilant."

And after her diagnosis, support from Tickled Pink charity partner Breast Cancer Now made a huge difference: "One of the first things they gave me after my diagnosis was from Breast Cancer Now with all of the terms I was likely to hear and information on what to expect. That gave me a lot of comfort and hope and I felt quite positive going into my treatment. I used the Breast Cancer Now forum during my treatment and met ladies who were in a similar position to me. You feel lonely and like you are the only person in the world going through it, but the forum helped me get through it. And after I had finished my treatment I did the Moving Forward course which is funded by money raised by Tickled Pink. You work out your plan, talk about how you feel, what a new normal might look like and how to find your place in the world again."

Katie returned to work in February and is using her experience, and her marketing expertise, to help other women in a similar situation. She uses her Instagram account to document her experience. She's been directly involved with Tickled Pink this year, including the Kylie Minogue Tickled Pink T-shirt launch. She said: "It’s amazing to work on. When I came back into the business people were a bit reluctant to get me involved with Tickled Pink in case it was triggering for me, but I was like ‘let me at it!’ and couldn’t wait to get involved."

15/10/2026

There’s a Traitor in the castle… and a mystery bug in the house. 😷🦠

Parents, trust no one. Except your Asda pharmacy aisle. 👀

15/10/2026

Why go hunting for a pumpkin patch when the pumpkins come from the same fields? 👀🎃

1.25 million pumpkins have recently landed in our stores from our trusted growers, Lincolnshire Field Products. Our teams got a first look at harvest and followed their journey from field to store. Just in time for Halloween! 👻🧡

15/10/2026

Why go hunting for a pumpkin patch when the pumpkins come from the same fields? 👀🎃
1.25 million pumpkins have recently landed in our stores from our trusted growers, Lincolnshire Field Products. Our teams got a first look at harvest and followed their journey from field to store. Just in time for Halloween! 👻🧡

14/10/2026

Asda customer Darren has a personal reason for supporting the 30th anniversary celebrations for Tickled Pink – he’s had breast cancer himself. 🎀

Darren said: "Being a being a man and hearing the words 'you've got breast cancer' is a proper, proper shock. I'd heard of men getting breast cancer, but hadn't really taken it in. It's something like 55,000 woman a year in the UK get breast cancer, for men it's less than 400. It is rare, but it does happen.”

He is a regular at our Cannock store's Tickled Pink events raising money and awareness for charity partners Breast Cancer Now and CoppaFeel! 💗

13/10/2026

Turns out we're quite the spectacle. 👓
90% of Which? respondents said we're good value. Making us a Which? Recommended provider. 🎉
Excuse us while we admire this achievement from every angle. 🤩✨

13/10/2026

As part of the celebrations for the 30th anniversary of our Tickled Pink breast cancer charity campaign Sam is taking on a "triple no ni**le challenge" to raise awareness and inspire people to check themselves.

At 19, Sam was diagnosed with Hodgkin lymphoma and underwent chemotherapy and radiotherapy to her chest. While the treatment saved her life, radiotherapy increased their risk of developing breast cancer later in life. She underwent a risk reduction double mastectomy in April 2025 and says that for her, it was the right decision. Now 32, she has tackled the London Marathon, Chase the Sun, a 205-mile cycle ride between sunrise and sunset, and a two-mile Swim Serpentine challenge in London – raising money for our charity partner CoppaFeel!. Sam took on all of her three challenges topless to start conversations, challenge perceptions and show that her body is strong and valid.

She said: "It's liberating! I'm doing them all topless to show off the scars. I want people to be able to advocate for themselves, go to the GP and, seeing my chest, think, 'I should probably check my chest, there's a bit of a lump, go get it checked out. I don't want to get scars like that.' I think it's beautiful, this survivor's body I live in and I'm really proud of it. But I know there'll be some people that feel differently, they might see that and go "I should get that little lump checked" and that's what I'm doing. I've lived through all that rubbish so that I can try and turn it into something good. I wanted to do something bold and brave and give people an opportunity to see it."

Sam also has a message for Asda customers: "Happy 30th birthday to Tickled Pink. What you guys have been doing over the years is amazing. I've been seeing that messaging since I was a kid and you know when Asda turns pink everybody knows about it. It's such a great platform to raise that awareness and raise that message and get people checking their chests and advocating for themselves and raising money for vital things like Breast Cancer Now and everything they do and CoppaFeel! and everything they do. So thank you, thank you, thank you, thank you!"

13/10/2026

Turns out we’re quite the spectacle. 👓

90% of respondents said we’re good value. Making us a Which? Recommended provider. 🎉

Excuse us while we admire this achievement from every angle. 🤩✨

09/09/2026

A customer with a broken ankle has thanked delivery driver Ali from our Belvedere store for his "outstanding customer service."

He got in touch with the store to give fantastic feedback and said: "I have a broken ankle and he took my food all the way into my kitchen area rather than leave it at my door”

We are all so proud of Ali. He just said he enjoyed helping and that it was no trouble.Thank you Ali.

– Kuia, Asda community champion

07/08/2026

Bexley Environmental Services joined us in store to raise awareness around food recycling in the borough.

You can find out more information by visiting their website www.bexley.gov.uk/food-waste-bexley

– Kuia, Asda community champion

29/07/2026

Congratulations to our bakery colleague Maggie who has just celebrated 25 years working for Asda!

Maggie is a much loved colleague and has spent the last eight years of her career working here at Belvedere. She is an asset to our store and is a big hit with the customers.

Pictured are store manager Sandy, Maggie and me at Sandown Racecourse for the Asda Big Asda Celebration.

– Kuia, Asda community champion

22/06/2026

We have donated another trolley full of books to the Children’s Book Project which aims to make sure that every child in the uk owns a book of their own.

Thank you to all our customers for donating. For anyone wishing to donate children’s books the trolley can be found in store.

- Kuia, Asda community champion

27/05/2026

Well done Sandy and Malik!

When an elderly housebound customer was struggling to replace an old DVD player so he could re-watch a Chelsea match from 1965 that he was in the crowd for in stepped Belvedere store manager Sandy who not only gifted one to him but delivered it to his home with the help of her colleague Malik.

The gentleman, who is in his late 70s, couldn't get his machine working and phoned a number of other retailers without getting any help before Sandy and Malik stepped in to make his day. Malik said: "I set the new one all up for him and he was delighted. We had a good chat and he even gave me a hug. He lived alone and had lots of DVDs of old Chelsea games. He had Chelsea memorabilia on his walls and even had a photo of himself with Muhammed Ali. We just wanted to do something kind for him."

The store's community champion Kuia said: "The customer was overwhelmed and moved to tears with the gesture and said that he genuinely appreciated the support he had received."

15/05/2026

Two years after taking to the catwalk for The Show and I was able to volunteer at this years show in celebration of Asda’s 30 year partnership with Breast Cancer Now.

We cheered on our very own Asda colleague Julie as she took to the catwalk. Karlee from Charlton store, Sejal from Southgate and Donna from Park Royal also volunteered. The day highlighted the importance of raising funds through Tickled Pink. – Kuia, Asda community champion

06/05/2026

Congratulations to The Friends of Belvedere PTA from Belvedere School who were awarded £500 from the Asda Foundation.

Hayley andJenny from the PTA will be using the funding to provide hygiene packs for pupils at the school for the summer holiday period. They were over the moon to be awarded the grant and have said it will make a difference to the pupils at the school. Pictured with me is Hayley receiving the cheque.

– Kuia, Asda community champion

19/04/2026

I was joined by community champion Barbara from Asda Bexleyheath and Karlee from Asda Charlton for a community litter pick alongside Friends of Lesnes Abbey and Woods. There were 25 volunteers and we collected 30 bags of rubbish. The Friends do a litter pick on every 3rd Sunday of the month at 12 noon for anyone wanting to join in. – Kuia, Asda community champion

14/04/2026

I was joined by Asda Charlton Community Champion Karlee to take part in a litter pick at Lesness Abbey.

We collected four bags of rubbish and a bicycle tyre. We will be returning on Sunday 19th April to join the Friends of Lesness litter pick which happens on the 3rd Sunday of each month. – Kuia, Asda community champion

31/03/2026

We held a fundraising weekend for 2wish charity which provides bereavement support for families who have suddenly and unexpectedly lost a child or young adult aged 25 years and under.

Our colleagues wore blue clothing and we held an Easter tombola and raised an amazing £341.73. – Kuia, Asda community champion