Asda

10/09/2026

A mum has thanked Asda colleague Federica for the kindness she showed her when her autistic son was getting overwhelmed while shopping in our Ellesmere Port store.

The customer said her son, who is also non verbal, was struggling a bit and, without his wheelchair for support, she found herself sitting on the floor with him, trying to comfort him while feeling overwhelmed herself. Federica heard the little boy crying and went over to check that he was okay. She then noticed his mum was sitting on the floor too and immediately wanted to make sure she was okay as well. When she got closer, Federica said: "It's ok, I have an autistic child too."

The lady posted on Pride in the Port Facebook group to thank Federica, saying: "I just sat on the floor with my son because in that moment all I can do is offer comfort and you went out your way to check he was okay and reassure me I'm doing a brilliant job! The world needs more people like you. Your kindness didn’t go unnoticed!"

Federica, whose nine-year-old son Gabriele is autistic, said: "I told the lady that I had an autistic boy myself and I know how she felt. I feel so much empathy for mums in general, especially those with children with special needs. The lady's comments on Facebook were lovely, I did not expect them. When I read them I was crying like a baby. It made my day."

10/09/2026

New In Sandwiches 🥪🤩 Lunch time just got a power up 🤤

09/09/2026

Go on then, what’s your favourite jab? Share in the comments 💥👇

08/09/2026

🚨WARNING🚨
Our wooden toy selection will have you finishing up the Christmas list much sooner than expected. 🎁💚

Shop our Big Toy Event: http://spklr.io/6189Er7VF

08/09/2026

Nigella. Baked Goods. Fun Pronunciations. The nation is healing, thank you Channel 4 🫡🍰

07/09/2026

Warning: unexpectedly satisfying. 🔊✨
Time to get back to routine with mix and match - with any 3 for £5 🫧

*Selected stores only, subject to availability. Offer ends 13.09.26.

06/09/2026

Our colleague Charles has been going out of his way to put smiles on the faces of customers at our Shirley store in the West Midlands since the day it opened 12 years ago – with customers telling us that his willingness to help and big beaming smile make him a joy to be around.

Charles was recently presented with an Asda award for his excellent customer service. He said: "I'm a people person and love interacting with customers. I'm usually on kiosk so I'm one of the first people customers see when they come into the store. I like to be happy and friendly, it's just the way I am. I like to make our customers happy If I can. There are a lot of regular customers who come in and always have a good natter with me. It's a very friendly store and what I really like about the job is the diversity – no two days are the same. It's really nice getting an award, but really I'm just doing my job."

Customers have been telling us what a star he is. Shearine said: “I’m a local resident, my terrace house backs onto Asda. I have been frequently shopping at Asda Parkgate coming up to 12 years now and in that time I have had the pleasure to get to know Charles, he is such a lovely person. He is also very helpful and always has a joke or two to brighten up your day. He always has a kind world to say about others." Mark said: “Charles is always a friendly and welcoming face, and makes an effort to say hello to me and my disabled daughter … even when he is clearly busy. His warm approach and high level of customer service goes a long way, helping make shopping a calmer experience. A true standout example of how a small act of kindness goes a long way." Phillip called him "A true master of customer services" and another customer, also called Philip, said: "Charles makes shopping at Asda a happy experience.”

The store's community champion Sally said: "Charles is often on the kiosk and he's generally the first person customers see when they come in see. He's always cheery. Everyone knows him for his kindness, patience, and genuine care – and cheeriness. What makes this even more special is that Charles doesn’t do it for recognition – it’s simply who he is. We are so proud and lucky to have him as part of our Asda Shirley family."

06/09/2026

The kids see whimsy. We see a future argument with the hoover... 🤔✨

05/09/2026

Would be absolutely supersonic to actually know what’s going on 😫 We just want to eat our lasagna and book some tickets

05/09/2026

Weekend side quest: can you find Daisy and The Chicks? 🛒🐄🔍

04/09/2026

EPISODE 2 🐮🎤 The Exclusive Interview ✨ Time for Elektra FENCE to catch up with missing icon of the Asda aisles: Daisy the Cow.

Find the full investigation on our channel. 🕵️

04/09/2026

Yo Morrisons, don't mind us just thought we'd drop some receipts 🧾👀


Visit www.asda.com/comparison for verification. Online comparison on comparable grocery products on 23/08/2026. Thousands of products cheaper at Asda. Includes promotional prices and prorata prices. Excludes multibuys. Selected stores. Subject to availability. Delivery, collection and minimum basket charges may apply. Delivery/collection slots subject to availability. Excludes Asda Express and small stores, see ASDA.com/smallstores

04/09/2026

It's a camera-free, app-free, subscription-free, mortgage-free way to brush your teeth. That's all. 🦷😉

02/09/2026

One day Daisy was there. The next, she wasn’t. 🕵️
After decades of rumours Elektra FENCE finally has the tea...
EPISODE 1 coming soon 🐄

02/09/2026

Steph and Lorraine from our Cardiff Bay store did all they could to made sure two Take That fans had the greatest day ahead of the group's Circus concert at the Principality Stadium.

The fans, who are from Bristol, had pre-booked parking slots in the store's car park online and had gone into the store to ask what the best way was to travel to the concert, as well as to see what Welsh products the store had so they could take them home later. Steph said: "We're not too far from the stadium – about a 25-minute walk – and people do park here for concerts and sports events as it's so handy. There's quite a few takeaways and shops on the way to the stadium from here and we are open 24 hours.

"The ladies were big Take That fans and had seen them every time they'd been on tour. They were in a bit of a rush to get to the stadium and but really wanted to take some local produce home with them so Lorraine and I sorted that out for them ready for them to pick up after the concert." The thrilled fans rang the store the next day to praise the pair for their excellent customer service.

01/09/2026

EXCLUSIVE: Asda Icon Spotted in the Aisles 📸👀

01/09/2026

Parents, assemble. 🎒🔒
September is HERE but first - have you checked your b***s, pecs or chest? Your regular Tickled Pink reminder from us, Breast Cancer Now and CoppaFeel! 💗

31/08/2026

First week of term and you’ve not even thought about the lunchboxes yet? 😭

Here’s what a nutritionist actually packs in her kids’ lunchboxes 🥪🍓

30/08/2026

When a customer's mobility scooter broke down on a shopping trip to our Lancing supermarket during the recent hot weather 20-year-old Asda colleague Harry stepped in to help – pushing the 70-year-old gentleman home himself.

Harry said: "His scooter just stopped working while he was shopping, so we got him the store scooter while we charged his up. But after about 15 to 20 minutes of charge it still didn't work. I offered to get the gentleman a taxi home, but I don't think he wanted to leave his scooter so I said I'd push him. He didn't live too far away, about a ten-minute walk.

"I pushed and he steered! It wasn't too heavy as luckily he didn't have too many shopping bags with him. It was a hot day though and I was sweating by the time we'd got to his house! He shook my hand when we got there; he was very grateful. With all the doom and gloom in the world it's nice to do something positive for someone."

Store manager Sally has nominated Harry for an Asda service superstar award for his kindness. She said: "Harry is a really great member of the team and always goes above and beyond for customers and colleagues. Nothing is ever too much for him."

30/08/2026

Six weeks later and suddenly we need a water bottle, PE kit AND everything labelled by Tuesday 🎒🙂

29/08/2026

Summer, you were cute. But pumpkin spice is back 🎃☕️🍂

28/08/2026

Payday deals hitting the important stuff, again🧻

28/08/2026

When a customer in her 80s really wanted a stone-coloured raincoat from George at Asda that she'd seen online Emma from our Asda Living store in Stafford went out of her way to get it for her.

The lady doesn't shop online, so Emma did it on her own personal account for her. She paid for the coat and had it delivered to the store. When it arrived, Emma phoned the lady so she she could come in and collect it, and Emma was reimbursed for her purchase.

Emma said: "I showed the lady some of the coats we had, but she was adamant that she wanted the one she'd seen online. She said she didn't order online so I ordered it for her myself to get the coat into the store. When it arrived we kept it in the back for her and I gave her a call. I don't like to see anyone struggle, especially the older generation who sometimes don't trust using their bank card online. She was over the moon when she picked up the coat."

Store manager Sue, who nominated Emma for an Asda service superstar award, said: "It was absolutely lovely thing to do, outstanding, but that's our Emma! She will do anything to help the customer. She'a little star."

27/08/2026

£4 Christmas chocs now = one less thing for December you to worry about✨

12/08/2026

A big thank you to customer manager Munny who went out of her way to look after one of our older customers who felt faint while out shopping.

Munny got her a chair, a drink and a sandwich and chatted with her, keeping her calm and reassured until she felt better. The lady had arrived by bus, but Munny arranged for a taxi to take her home. She said: "The lady was lovely, and kept thanking me. She just needed a bit of help and I was very happy to help. We always look after our customers here."

A few days later the customer returned and dropped off a thank you card and a box of chocolates for Munny. She's been nominated for an Asda service superstar award by store manager Muhammad, who said: "Munny delivered outstanding customer services and demonstrated genuine care for a customer in need. We are all proud of her."

27/03/2026

We're proudly supporting the Kevin Jenkins OBE Easter Egg appeal tackling inequalities in the community.

– Devina, Asda community champion

26/03/2026

We are supporting local schools this Easter. Here's Natasha from John F Kennedy special education school picking up some eggs for the children.

– Devina, Asda community champion

03/02/2026

Start as you mean to go on for 2026 😊. The community spirit in full force with our regular litter picks ♥️.

- Devina, Asda community champion

10/06/2025

04/06/2025

Congratulations to the Beckton Itchycoo Pond Ecology Group who received an Asda Foundation grant of £1,000.

– Devina, Asda community champion

31/05/2024

I was delighted to help celebrate 25 years of Bonny Downs Community Association serving our local community. I met the mayor, who recognised the Asda Foundation's contributions to BDAC and the local community.

– Devina, Asda community champion

03/04/2024

Here's the family hub session enjoying their freshly -painted hall and new blinds paid for with a grant from the Asda Foundation. Let the good times roll at Bonny Downs Community Association!

– Devina, Asda community champion

25/10/2023

A huge thank you to all our generous customers and colleagues who've been supporting our Tickled Pink campaign in store. There were a lot of happy, smiley people – and lots of money and awareness raised for Breast Cancer Now and CoppaFeel!.

– Devina, Asda community champion

07/08/2023

With the school summer holidays underway we were proud to fund Imope Development Fc to help them keep our children occupied and fit. I had the pleasure of helping the team apply for and receive a Better Starts grant from the Asda Foundation for £1,198.

The team posted on Instagram to thank the Asda Foundation for its support, saying their work "really makes a difference in the local community".

– Devina, Asda community champion