Recent social media posts
26/10/2026
What does your illy coffee order say about you? ☕️👀
There’s only ONE WEEK left to grab your £2 hot coffee! Offer ends 31st October, so make the most of it while you can! 🤎
*Available to enjoy in-shop or to take away. Coffees include: espresso, americano, latte, cappuccino, flat white and macchiato. Available at all Badiani shops excluding Mercato Metropolitano Mayfair, Elephant & Castle, Wood Wharf and Cargo Canary Wharf.
23/10/2026
Our shop at Westfield White City has had a glow up! ✨☕️
Stop by any of our shops before the end of October and treat yourself to one of our house-made hot coffees for just £2 each!
*Available to enjoy in-shop or to take away. Coffees include: espresso, americano, latte, cappuccino, flat white and macchiato. Available at all Badiani shops excluding Mercato Metropolitano Mayfair, Elephant & Castle, Wood Wharf and Cargo Canary Wharf.
22/10/2026
She’s an icon, she’s a legend and she’s back - our classic Italian Hot Chocolate ✨🫶
Rich, thick, and traditional Italian Cioccolata Calda. Served with or without whipped cream and a Badiani wafer.
15/10/2026
The temperature is about to dip, but gelato season never ends 🫶
🍁
14/10/2026
We’ve just added a few new crepes to our Autumn menu, and the Lotus with biscoff crumbs and caramel sauce is not to be missed. 🍂
If you want to go all out, you can even add a scoop of your favourite gelato 😉
05/10/2026
Something cute and spookie has just launched for October 👻
Our new Iced Moka with ghost marshmallows is all treat and no tricks. Available until the end of October 🎃
29/09/2026
And our Birthday flavour is... Cinnamon Bun! 🎉
Suggested by Sualeha, Cinnamon Buns are one of the most popular sweet treats in London right now, so we knew they would make the ideal flavour to celebrate our 94th birthday.
Ideal for autumn, this creamy cinnamon-spiced gelato is strewn with pieces of real cinnamon bun with ripples of cinnamon sugar sauce throughout, and topped with icing and more pieces of cinnamon bun 😋
Stocks are limited, so stop by and try while it lasts, and don’t forget we are giving you 30% off everything when you spend £20 in shop or online with Embargo today 🥳🎉
28/09/2026
30% Off Everything 🎉
To celebrate our 94th birthday, we are giving you 30% off everything when you spend £20 in shop or online with Emabargo on Tuesday 29th September. 🥳
Use code BIRTHDAY30 to redeem on
*Excluding Mercato Metropolitano Mayfair, Elephant & Castle, Wood Wharf and Market Halls Victoria and Canary Wharf.
22/09/2026
One final Bottomless Gelato & Pizza night to celebrate 10th Birthday 🍨🍕🥂
When: Thursday 24th September 6pm-8pm
Where: The Italian Corner , 42 Newington Causeway, London SE1 6DR
What: Bottomless pizza slices from Chef Massimo and bottomless piccolo cups of gelato from plus a complimentary glass of prosecco on arrival 🎉
🎟 Tickets are £16.50 + booking fee through using the link in our bio!
londonfoodies
21/09/2026
When the Italian team comes to town…🎥🇮🇹
15/09/2026
Seasons change, and so do our flavours. We’re currently in our Dark Chocolate and Pear Sorbet season. 🍫🍐🍁
Try it and thank us later 😉
08/09/2026
The only question that matters when it comes to gelato: cup or cone? 🍨🍦
01/09/2026
Choose our 94th Birthday Gelato flavour! 🎉🍨
Tell us your dream flavour suggestions, and we’ll pick one to make and serve in our shops on our 94th Birthday on 29th September!
If your flavour is chosen, you’ll win a full 5kg pan of it to enjoy at home!
To enter, simply visit one of our shops and scan the QR code or click the link in our bio and enter your dream flavour. You’ll then get a chance to spin the Badiani Birthday wheel to win a chance of a free gelato, coffee or pinguino along with various other prizes! 🥳🎂
*T&C’s only entries made through our dedicated website will be included, and all entries must be submitted by 20th September to be considered.
27/08/2026
We are absolutely not really ready for summer to end, but we are very excited about our Autumn lineup. Salted Butter Caramel anyone? 🍂🤎🍨
20/08/2026
Our Dark Chocolate Venezuela is back in select shops 🍫❤️
Created by Paolo Pomposi, and made with 72.74% “Venezuela” cocoa, this rich and decadent dark chocolate gelato is surprisingly a sorbet. Made without dairy, it’s naturally vegan and a firm favourite with chocolate lovers.
📍 Available at Westfield White City, Chelsea and Covent Garden.
Address
London
SW10 9QH
To reach the destination in London, you can follow these travel directions:
Public Transport:
1. Take the underground tube to Green Park station.
2. From Green Park, transfer to the Jubilee Line and take a train towards Stratford.
3. Get off at Bond Street station and exit onto Oxford Street.
4. Walk east on Oxford Street for about 10 minutes until you reach Selfridges department store.
5. Continue walking past Selfridges and turn right onto Duke Street.
6. Keep walking straight on Duke Street until you reach Wigmore Street.
7. Turn left onto Wigmore Street, and after a short walk, you will arrive at your destination.
Driving/Parking:
1. Enter London via the A40 or A4 road, depending on your starting point.
2. Follow signs for Central London until you reach Oxford Street.
3. Drive along Oxford Street until you pass Selfridges department store on your left-hand side.
4. Shortly after passing Selfridges, turn right onto Duke Street.
5. Continue straight on Duke Street until you reach Wigmore Street.
6. Turn left onto Wigmore Street, and after a short drive, you will arrive at your destination.
Please note that parking in central London can be challenging and expensive. It is recommended to use public transport if possible or consider using nearby paid parking facilities if driving is necessary.
Disclaimer: The directions provided are for general guidance only and may not be the most optimal route depending on traffic conditions or other factors.
Opening Hours
| Monday |
12pm - 11pm |
| Tuesday |
12pm - 11pm |
| Wednesday |
12pm - 11pm |
| Thursday |
12pm - 11pm |
| Friday |
10am - 11pm |
| Saturday |
10am - 11pm |
| Sunday |
10am - 10pm |
Alerts
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What people say
Badiani1932 is a delightful ice cream shop, coffee shop, ice cream parlor, and gelato shop located in London. With their wide range of delicious treats, Badiani1932 is a must-visit destination for any ice cream lover.
One of the highlights of Badiani1932 is their Gelato Burger. This unique creation combines the best of both worlds - a juicy burger paired with creamy gelato. To celebrate Burger Day on August 24th, Badiani1932 offered a fantastic deal where customers could enjoy one FREE Gelato Burger for every one purchased. This offer was definitely double the fun!
In addition to their innovative creations, Badiani1932 has also gained recognition for their exceptional gelato. They were recently ranked number 2 on TasteAtlas's 100 Most Iconic Ice Creams of the World list. This prestigious accolade speaks volumes about the quality and taste of their gelato.
Badiani1932 takes pride in differentiating their gelato from traditional ice cream. They have shared six key differences between their gelato and the classic frozen treat to educate and enlighten their customers. This attention to detail showcases their commitment to providing an authentic Italian gelato experience.
The expansion of Badiani1932 is also worth mentioning. They have opened a new location in Sant Cugat, Spain, bringing their delectable gelato to even more people. Additionally, they are soon opening a brand-new shop in Balham, London. To celebrate this grand opening, Badiani1932 will be giving away FREE cups of gelato to anyone who signs up on their website. It's an exciting opportunity for gelato enthusiasts in Balham!
With its mouthwatering offerings and dedication to quality, Badiani1932 continues to impress and delight customers with its exceptional gelato creations. Whether you're craving a classic flavor or looking for a unique twist, Badiani1932 is the place to go for an unforgettable ice cream experience.
