11/05/2026
Today marks exactly two years since I jumped off the entrepreneurial ledge and became full-time founder at Dear Coco.
Two years ago today, I walked away from the security, structure, and predictability of my corporate career as a Marketing Director at American Express and took the biggest professional leap of my life.
I was 46 years old.
It was exhilarating, terrifying, uncertain, and emotional all at once.
I left behind a world I had known for decades — the infrastructure, the safety net, the routine, the identity that comes with corporate life — to scale a tiny coffee truck business with no guarantees of success.
But somewhere deep down, I believed I could do it. More than that, I believed I was supposed to do it.
I want to thank my co-founder Sam and wife Emma for their trust, belief, patience, and generosity of spirit.
Building a business without the familiar scaffolding of corporate life can feel incredibly exposing, and there were moments of nervousness and vulnerability. Having people beside you who believe in the vision as much as you do makes all the difference.
What these past two years have taught me is that entrepreneurship is not just about building a business. It’s about building yourself.
It stretches you in every possible way — emotionally, mentally, creatively, and financially. But it also brings a level of purpose and fulfilment I honestly never imagined possible.
I genuinely love this life. The highs, the challenges, the chaos, the community, the creativity, the constant learning. I feel deeply grateful that I get to wake up every day and build Dear Coco with incredible people around me.
And while I’m proud of what we’ve built so far, I honestly feel like we’re only just getting started.
Here’s to the next two years ☕️
Ant x