Recent social media posts
27/05/2026
A trio of tarts made for sunny afternoons & picnic spreads 🔆
— Cheese Tart with Parmesan Cloud
— Blueberry Lemon Meringue Tart
— Walnut & Pine Nut Tart with Citrus Caramel
Available only at Shaftesbury Avenue〰️
23/05/2026
A seasonal special that’s here for a little while longer at Mercer Street.
Coconut rice pudding, rhubarb jam & coconut cardamom crémeux. Bright, creamy, and finished with a gentle jammy acidity.
Available daily at Mercer Street from late morning onwards〰️
12/05/2026
See you this morning at Duke Street for a filter coffee showcase by Obadiah — featuring a new steeped bag format, accompanied by our fresh madeleines ☕️
05/05/2026
Arôme 3.0.
This space has been taking shape for some time & we’re pleased to finally welcome you to our third location at 90–92 Shaftesbury Avenue.
Alongside our signature Honey Butter Toast & Egg Custard Tarts, we’ve created a new selection for this space, complemented by a range of house-crafted drinks.
A warm, takeaway-led setting with freshly baked goods throughout the day, soft serve from the afternoon & sweet treats into the evening.
We’re quietly excited to welcome you. Come by, say hi & see what’s new.
À bientôt.
18/04/2026
A sneak peek of what’s coming to Shaftesbury Avenue 🧡
A new range of baked goods & beverages crafted in-house, just for our third location.
Opening soon🍦
10/04/2026
As we put the finishing touches on our third location, we’re taking a moment to appreciate our second home on Duke Street.
We’re truly grateful for all the support we’ve received here & hope you’ll enjoy what we’ve been working on just as much.
Coming soon 🧡
27/03/2026
Always here for your pastry run 🏃
Visit us on 9 Mercer Street or 27 Duke Street.
07/03/2026
On Mercer Street’s counter for a while now & one the team keeps reaching for.
Through flaky croissant layers & fine sliced plums, lies a smooth, rich hazelnut cream centre with gentle toasty hojicha notes.
Available daily at Mercer Street from late morning onwards〰️
18/02/2026
Top three pastries to order if it’s your first time at Arôme.
Almond Croissant, Egg Custard Tart & of course, our signature bake — Honey Butter Toast 🍯🧈🍞
Flaky layers. Silky custard. Buttery finish.
11/02/2026
The perfect pair for elevenses: Buttery Almond Financiers & a short pause in the day ☕️
05/02/2026
We’re growing — & we’re looking for creative hands that care.
If you enjoy the pace of a new opening, this is a great time to help shape the space & routines with us. Join us in a brand-new kitchen, working with quality ingredients alongside a team that respects the craft.
Previous experience in a commercial kitchen is essential, as is the right to work in the UK.
Get in touch: [email protected]
Merci.
28/01/2026
One final week to enjoy our Galette des Rois 👑
Last pick-up is 1 Feb, Sunday — don’t forget to place your pre-orders (link in bio) or pop in store for a slice!
24/01/2026
A cosy retail corner at Duke Street, home to some of our favourite things: bespoke tote bags, Kinto ware, coffee beans, matcha, ceramics & a few other bits — sitting comfortably alongside everything else we do〰️
13/01/2026
A considered change 🍵
We’ve been serving organic matcha from Matsu-cha for a little while now. It’s light, refreshing & finishes with a subtle umami note — one we really enjoy & hope you do too🍃
07/01/2026
Galette des Rois. A simple, buttery puff pastry filled with frangipane — our way to beat the January blues.
GDR is available daily throughout January across both bakeries. Pre-order a whole via the link in our bio or pop in store to enjoy a slice!
01/01/2026
Ringing in the New Year with Galette des Rois 👑
This year, alongside our Classic Almond Cream and Coffee Almond Cream (Duke Street only), we’re introducing a brand new flavour, Almond Cream with Rum & Raisin — available exclusively at Mercer Street.
Every whole galette comes with a silver paper crown and our Arôme special edition pastry magnet for keeps — yes, the magnets are back!
Pre-orders are now open via the link in our bio & pick-up starts Saturday, 3 Jan. GDR slices will also be on our counters from midday this weekend.
Bonne Année & Happy Epiphany!
18/12/2025
We had fun putting together this year’s Sablé Selection for everyone & we hope you’ll enjoy them throughout this festive season✨
Pre-orders are filling up fast, so be sure to place your orders via the link in our bio. The last day for pick-up is 24 Dec, before we close for a short break from 25-29 Dec.
16/12/2025
We look forward to welcoming you in store before we close for a short Christmas break from 25-29 December🎄
14/12/2025
Feeling festive with our Pear & Chestnut Mont Blanc🌲🌰
Layers of roasted pear, pear compote, kinako ganache cream, rum chestnut cream, candied orange, and fresh pear slices, all nestled in a crisp croissant shell.
Available daily across both bakeries from around midday. Please note that the cream in Duke Street does not contain any rum〰️
Address
27 Duke Street
London
W1U 1LE
To get to Duke Street in London, you can take the London Underground and get off at Bond Street Station (Central and Jubilee lines) or Oxford Circus Station (Bakerloo, Central, and Victoria lines). From there, it's a short walk to Duke Street.
If you prefer to drive, there are several parking options nearby. The closest car park is Q-Park Oxford Street, located on Cavendish Square. There are also NCP car parks on Welbeck Street and Harley Street.
Please note that Duke Street is a one-way street running from north to south.
Opening Hours
| Wednesday |
9am - 5pm |
| Thursday |
9am - 5pm |
| Friday |
9am - 5pm |
| Saturday |
9am - 5pm |
| Sunday |
9am - 4pm |
Alerts
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What people say
Arome on Duke Street is a must-visit restaurant for pastry lovers. Their pastries are freshly baked every morning, and they have a wide range of delectable treats to choose from. The Almond Financier with a touch of sea salt is the perfect accompaniment to a cup of coffee, while the Banana Chocolate Croissant 2.0 with banana jam, dark chocolate, and vanilla pastry cream is simply irresistible. The Tomato confit, house pesto & mozzarella croissant is also a must-try. Arome's Lemon Meringue Tart looks stunning on their counter and tastes just as good as it looks. If you're looking for something different, try their Gula Melaka Coconut Twists which will be back soon at Mercer Street. Arome's team of bakers and pastry chefs are experienced and creative, ensuring that every pastry is made to perfection. Don't miss out on this gem of a restaurant on Duke Street!
