Arome Arome is a bakery and restaurant located on Duke Street that specializes in freshly baked pastries every morning. Their menu includes a range of sweet and savory croissants, tarts, and financiers accompanied with coffee. Arome prides itself on creativity, organization and providing a welcoming, bustling atmosphere for guests. Join their team as an experienced baker or pastry chef to become part of their amazing team.

Recent social media posts

Our fifth month on Shaftesbury Avenue. Grateful to be here, sharing more of our craft beyond viennoiserie. We’re glad to...
09/09/2026

Our fifth month on Shaftesbury Avenue. Grateful to be here, sharing more of our craft beyond viennoiserie. We’re glad to see the variety finding its place & merci for your continued support 🧡🧡

Catching the last few weeks of strawberries 🍓Strawberry Cheesecake Tart with a smidge of crème fraîche. Simple, seasonal...
05/09/2026

Catching the last few weeks of strawberries 🍓

Strawberry Cheesecake Tart with a smidge of crème fraîche. Simple, seasonal & just letting the strawberries from Annabel’s shine.

Available daily at Shaftesbury Avenue until the end of the season〰️

Classic Egg Custard Tart \\ Pandan Vanilla Custard Tart.Both filled with the silkiest custard 🟡🟢Available daily at Shaft...
02/09/2026

Classic Egg Custard Tart \\ Pandan Vanilla Custard Tart.

Both filled with the silkiest custard 🟡🟢

Available daily at Shaftesbury Avenue〰️

We love the simplicity & versatility of Shokupan. Eat it plain, toast it, or make a sando — however you like it. Baked f...
30/08/2026

We love the simplicity & versatility of Shokupan.

Eat it plain, toast it, or make a sando — however you like it.

Baked fresh daily & available at Shaftesbury Avenue〰️

Japanese Curry Tuna Sourdough Tartine. The combination of punchy curry & chewy sourdough baguette 💯Available daily at Sh...
26/08/2026

Japanese Curry Tuna Sourdough Tartine. The combination of punchy curry & chewy sourdough baguette 💯

Available daily at Shaftesbury Avenue〰️

We’ve recently added a couple of benches out front at our takeaway-led store on Shaftesbury Avenue — grab a cold brew, s...
23/08/2026

We’ve recently added a couple of benches out front at our takeaway-led store on Shaftesbury Avenue — grab a cold brew, something to eat & stick around a little longer 🧡🧡

Hi all, please note that our Mercer Street and Duke Street stores will be closed from 24 Aug–14 Sep for our annual break...
19/08/2026

Hi all, please note that our Mercer Street and Duke Street stores will be closed from 24 Aug–14 Sep for our annual break & we hope to welcome you in before then.

Our latest location on Shaftesbury Avenue will remain open throughout, so it’s a great chance to visit if you haven’t been yet. We’d also like to take this opportunity to thank all of our customers, new and longstanding — your support has truly allowed us to continue doing what we love, & for that, we’re incredibly grateful.

Chocolate Almond Croissant. IYKYK 🍫🥐
15/08/2026

Chocolate Almond Croissant. IYKYK 🍫🥐

A faultless combination of Banana, Chocolate & Almond Cream 🍌🍫🥐 On the counters at: Mercer Street, daily Duke Street, da...
11/08/2026

A faultless combination of Banana, Chocolate & Almond Cream 🍌🍫🥐

On the counters at:
Mercer Street, daily
Duke Street, daily

Roasted Leek & Dashi Pain Suisse 😮‍💨Filled with braised leek fondue, creamy dashi & roasted leeks, then finished with ou...
05/08/2026

Roasted Leek & Dashi Pain Suisse 😮‍💨

Filled with braised leek fondue, creamy dashi & roasted leeks, then finished with our house walnut furikake for that extra crunch. Umami goodness!

Available daily at Mercer Street〰️

Pandan Coconut Custard Slice 🌴🥥A luscious layer of house pandan coconut jam over a rich, silky baked custard base. It’s ...
31/07/2026

Pandan Coconut Custard Slice 🌴🥥

A luscious layer of house pandan coconut jam over a rich, silky baked custard base. It’s soft, fragrant & comforting, with familiar Southeast Asian flavours.

If you love the custardy centre of a canelé, this slice is for you.

Available daily at Shaftesbury Avenue〰️

A different way to enjoy specialty coffee. We’re delighted to be offering Obadiah’s coffee in this steeped bag format — ...
24/07/2026

A different way to enjoy specialty coffee.

We’re delighted to be offering Obadiah’s coffee in this steeped bag format — an easy way to enjoy a quality brew at our takeaway-led store on Shaftesbury Avenue.

Retail boxes are also available to take home from all 3 of our bakeries ☕️

Lotsa good things on our retail shelves, most of them already part of our daily routine.Pictured here is Kinto’s drinkwa...
17/07/2026

Lotsa good things on our retail shelves, most of them already part of our daily routine.

Pictured here is Kinto’s drinkware, which we enjoy using for its thoughtful functionality, timeless design & lasting quality. You’ll also find CHASH teas — the same ones we serve in our bakeries & enjoy ourselves.

Online ordering is a work in progress, but until then, we’d love to see you in store〰️

Address

27 Duke Street
London
W1U 1LE

To get to Duke Street in London, you can take the London Underground and get off at Bond Street Station (Central and Jubilee lines) or Oxford Circus Station (Bakerloo, Central, and Victoria lines). From there, it's a short walk to Duke Street.

If you prefer to drive, there are several parking options nearby. The closest car park is Q-Park Oxford Street, located on Cavendish Square. There are also NCP car parks on Welbeck Street and Harley Street.

Please note that Duke Street is a one-way street running from north to south.

Opening Hours

Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 9am - 4pm

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What people say

Arome on Duke Street is a must-visit restaurant for pastry lovers. Their pastries are freshly baked every morning, and they have a wide range of delectable treats to choose from. The Almond Financier with a touch of sea salt is the perfect accompaniment to a cup of coffee, while the Banana Chocolate Croissant 2.0 with banana jam, dark chocolate, and vanilla pastry cream is simply irresistible. The Tomato confit, house pesto & mozzarella croissant is also a must-try. Arome's Lemon Meringue Tart looks stunning on their counter and tastes just as good as it looks. If you're looking for something different, try their Gula Melaka Coconut Twists which will be back soon at Mercer Street. Arome's team of bakers and pastry chefs are experienced and creative, ensuring that every pastry is made to perfection. Don't miss out on this gem of a restaurant on Duke Street!